MiQ, a privately owned company headquartered in the UK, was founded in 2010 and employs approximately 1,200 people. The company operates as a marketing intelligence provider, offering programmatic marketing campaigns and support in boosting data science and analytics capabilities.
On August 27, 2026, MiQ, a global programmatic services and technology partner, concluded its 'Total Video Solutions in the Age of AI' event in Gurugram. The event highlighted MiQ's inaugural membership in the YouTube Activation Partner Program (YTAP) and provided a deep dive into its Advanced TV offerings, including its proprietary AI-powered advertising technology, MiQ Sigma. Earlier, on August 25, 2026, an audience analysis by MiQ indicated that retail shopping in Kerala was projected to increase by 20-30% during the Onam season, driven by a growing role for digital platforms in consumer discovery and purchasing. The analysis identified over 21.2 million digital reach, with 41% of consumers actively seeking deals.
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