MiQ

MiQ

https://www.wearemiq.com
https://www.linkedin.com/company/miq-digital/

MiQ, a privately owned company headquartered in the UK, was founded in 2010 and employs approximately 1,200 people. The company operates as a marketing intelligence provider, offering programmatic marketing campaigns and support in boosting data science and analytics capabilities.

Revenue

Founded

2010

Headcount

1,193

Headquarters

UK

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

On February 3, 2026, MiQ, a global player in programmatic advertising, deployed MiQ Sigma, its AI-powered technology, in France. The company, which has been present in France since 2024, designed the tool to address the growing fragmentation of data and enhance media performance.

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MiQ offers products in the ad tech and services industry. MiQ's product portfolio comprises of marketer and agency technology.

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Feb

12th

2026

20:29

Emerging Tech, B2B Tag

Super Bowl LX: The year the Super Bowl went streaming-first

Every year, the Super Bowl gives us a snapshot of where American media consumption actually is - not where we think it is, or where it was a year ago. This year’s game delivered a clear verdict: for the first time, more US households watched through streaming platforms than through traditional cable and broadcast television.

Feb

10th

2026

20:29

Artificial Intelligence, B2B Tag

AI Tools: Co-Intelligence and Smarter Marketing

There’s no question that AI tools have transformed modern marketing. With the power to analyze vast data sets, optimize campaigns in real time, and even generate creative assets, AI can move faster and at a larger scale than any human ever could.

Feb

3rd

2026

01:30

New Offerings, Artificial Intelligence, B2B Tag

MiQ implants itself in France and deploys MiQ Sigma, its AI-powered technology dedicated to media performance.

[Translated] Paris, February 3, 2026 – Already present in France since 2024, MiQ, a global player in programmatic advertising, is deploying MiQ Sigma, its AI tool to respond to the growing fragmentation of uses, data,

Jan

26th

2026

20:29

Data Integration in Programmatic Marketing

Digital marketers today have access to more data, more tools, and more platforms than ever before. While this abundance should feel empowering, it can sometimes feel overwhelming. The rise of data fragmentation, with information spread across countless systems, partners, and platforms, can leave marketers unsure where to begin.

Jan

14th

2026

20:29

Artificial Intelligence

How to use AI in marketing

AI feels like the new kid on the block. But, when it comes to delivering results and optimizing campaigns, the advertising industry figured out the value of AI in marketing more than a decade ago. So when people started talking about AI marketing tools in 2024, many were all too aware of what it could achieve for marketers.

Jan

5th

2026

20:29

Measuring successful marketing KPIs with AI integration

Artificial intelligence has changed how we build and execute digital marketing campaigns. From targeting to automation, AI offers unprecedented speed, personalization, and efficiency. But despite its potential, AI can’t drive results unless it knows what to aim for.

Dec

10th

2025

13:00

Artificial Intelligence, B2B Tag

5 ways to build AI confidence in 2026

In 2025, marketers took their biggest step yet into AI. Chatbots, predictive engines, AI dataset analysis, and real-time personalization reshaped digital marketing workflows almost overnight. Teams tested everything from AI data analysis tools to generative AI for marketing, proving how powerful automation can be when paired with strong human oversight.

Dec

4th

2025

18:30

Are you wasting your RMN spend? A Q4 playbook for driving incremental value

Q4 is a high stakes time for grocery brands. Spend is concentrated, but so are the challenges: new less healthy food (LHF) legislation, hybrid shopper behaviour, and media costs climbing to 14% higher than last year.

Dec

2nd

2025

18:30

Emerging Tech, B2B Tag

Inclusion that nurtures: revealing what shapes a nurturing employee resource group

Our ERGs are part of what makes MiQ such a welcoming and inclusive place to work. Vidhya Sathyamurthy, Women iQ lead for India, discusses what leading an ERG has done for her, and why they matter so much in today’s workplace.

Dec

2nd

2025

18:30

Emerging Tech, B2B Tag

Inclusion that nurtures: why we champion bystander intervention training

At MiQ, bystander intervention training is one of the most important parts of our culture and commitment to our people. We spoke to Clare Martin (VP of People growth) and Dillon Drelling (Senior learning and development associate), to hear why it matters so much - and how they nurture inclusion.

Dec

1st

2025

18:30

Artificial Intelligence, B2B Tag

MiQ Sigma Study Shows Major Gains in Reach, Conversion and Cost-Efficiency Across 4 Key Industries

New York and London – December 2, 2025 – MiQ, a global programmatic media partner, today announced the results of a comprehensive performance study demonstrating the power of MiQ Sigma, its recently released AI-powered platform trained on the world's most connected data set.

Nov

25th

2025

18:30

Artificial Intelligence, B2B Tag

Choosing the right AI tool for digital marketing

Without data, your AI tool is just guessing AI thrives on data. The best AI tools for digital marketing rely on high-quality, relevant inputs to deliver actionable outputs. But if you can’t feed the right data into your tool, or the tool can’t process and apply that data correctly, you’re setting yourself up for poor results.

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