MiQ, a privately owned company headquartered in the UK, was founded in 2010 and employs approximately 1,200 people. The company operates as a marketing intelligence provider, offering programmatic marketing campaigns and support in boosting data science and analytics capabilities.
MiQ, a programmatic media company, released new research on April 23, 2026, indicating that the consumer purchasing path has fundamentally changed. The study found that nearly nine-in-10 (87%) consumers switch between digital activities at least once an hour, leading some to describe their purchasing journey as "random." Previously, MiQ's global research, which studied 53 million households, highlighted on April 23 that the century-old traditional marketing funnel no longer reflects actual consumer behavior. This research, initially published on April 22, emphasized that marketers must rethink the funnel given that 87% of consumers switch between screens every hour, a finding first reported on April 21.
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