MiQ, a privately owned company founded in 2010 and headquartered in the UK, employs approximately 1200 people. Its primary business is providing advertising services, specifically focusing on programmatic marketing campaigns and assisting clients in enhancing their data science and analytics capabilities within the marketing sector.
MiQ announced its entry into Latin America's digital advertising ecosystem on March 4, 2025, with Eric Tourtel named CEO of MiQ LatAm. On February 27, 2025, MiQ promoted Joe Peters to CEO of MiQ Canada and Jason Furlano to Chief Growth Officer for North America. February 24, 2025, saw the appointment of Addy Cutts as Commercial Director for Southeast Asia, a newly created role focusing on MiQ's commercial expansion in the region. A new measurement solution from MiQ, leveraged by partner MBB, helped a regional hospital system demonstrate the effectiveness of its digital media in driving new patient interactions. MiQ also released a report on maximizing cost, frequency, and operational efficiencies in Advanced TV advertising.
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