MiQ

MiQ

https://www.wearemiq.com
https://www.linkedin.com/company/miq-digital/

MiQ is a privately owned marketing intelligence company founded in 2010 and headquartered in the UK. The company provides programmatic marketing campaigns and support in boosting data science and analytics capabilities. With over 1200 employees, MiQ offers an OVP business backend, helping businesses optimize their marketing strategies and campaigns.

Revenue

Founded

2010

Headcount

1,193

Headquarters

UK

Primary Segment

Advertising Services

Ownership

Privately Owned

Similar Companies

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MiQ offers products in the media tech industry. MiQ's product portfolio comprises of video business systems.

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Dec

16th

2024

18:30

ESG, Caretta Research_Monitor Company

Spark24: our first carbon neutral event

We want to make programmatic better - for the industry, and the planet. So from the ads we serve to the events we host, our sustainability journey shapes what we do - and how we do it.

Dec

7th

2024

22:56

Activate your winning mode

Our Advanced TV reports cover findings in the US, the UK, and Australia, and show how to achieve winning results from your CTV campaigns. In each report you’ll discover: The latest CTV trends in your market. Maximize success and efficiency in your campaigns. 5 reasons why we’re the leaders in Advanced TV. Download each report to learn more.

Nov

30th

2024

23:45

Agents of Change

Silos exist in every area of our industry and it’s no different when it comes to Advanced TV. Traditional TV buyers and digital and programmatic specialists have long been living in different worlds, divided by different languages, different priorities and cultures.

Nov

30th

2024

23:45

The recession marketing reboot

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Nov

30th

2024

23:45

Can your YouTube spend work harder?

There are massive opportunities for doing better marketing on YouTube. Its massive reach, combined with other market-leading data sets including Automatic Content Recognition (ACR) data, channel and video lever data from the YouTube API, and more, means your YouTube campaigns can generate incredible ROI – when done right.

Nov

30th

2024

23:45

The political media remix: how digital can make political TV buys smarter

When it comes to political advertising, every view counts. But if you are relying on traditional, linear TV strategies, up to 40% of potential voters will never see your message. Rethinking the political advertiser’s playbook is a bipartisan issue – Republicans and Democrats alike are overindexing certain audiences and missing others entirely.

Nov

6th

2024

18:30

MiQ and BirdDog partner with Amazon to revolutionize streaming TV advertising

As the digital ad tech landscape becomes increasingly competitive, brands face growing pressure to optimize their strategies to achieve maximum return on investment (ROI). One way to ensure greater ROI is leveraging pre-campaign insights when building a media plan.

Nov

5th

2024

18:30

Artificial Intelligence

Navigating CTV Supply Path Optimization: unlocking efficiency and transparency

Challenge: Why CTV Supply Path Optimization matters Unlike traditional linear TV, CTV operates in a fragmented ecosystem that includes a variety of players—publishers who own the content, streaming apps where the content is syndicated, and original equipment manufacturers (OEMs) that control device-level access.

Nov

2nd

2024

22:39

The future is biddable

Soon, every media impression will be bought or informed by addressable tactics. It’s just a matter of time before every marketer is measuring data and performance in clean rooms. Within a few years, every consumer will be both anonymous and targetable.

Oct

29th

2024

17:07

Catching the lunch crowd

The first piece of the puzzle was to determine who the chain’s likely customers were, and then targeting them when they were in nearby one of the brand’s outlets. We did this using our Time and Place solution. But that alone wasn’t enough. We fuelled the digital creative with intelligence, building a real-time GPS enabled format that was served to consumers when they were near a location, showing them a map of how to get there.

Oct

29th

2024

17:07

Sending Big Tobacco up in smoke

San Francisco Kids were a group of campaigners trying to persuade local residents to vote for a ban on the sale of candy-flavored tobacco. But to do so meant beating the deep-pockets of the Big Tobacco lobby who were outspending SFK 6:1 and saturating the television market through San Francisco. There was no way SFK were going to match them for contributions - so they had to be smarter.

Oct

29th

2024

17:07

OTT show creates awareness with MiQ DCO

MX Player, an Indian OTT player with over 280 million global users required a savvy digital partner with five star service to quickly help them drive awareness for their new reality show, Lock Upp. Discover how we did it.

Example Partners

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Analyst insight reports

Media tech in the UK and Ireland

Beyond the Bundle: Defining the future of digital experiences

Doing more with less: using technology to drive efficiency in sports production

Trendspotting: sports content in 2025 and beyond

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