Affinity Solutions is a privately owned company headquartered in the US. Founded in 2005, and with approximately 250 employees, the company specializes in advertising services. Affinity Solutions functions as a data-led intelligence platform that utilizes purchase signals to assist marketers, agencies, and media organizations in measuring media performance.
On February 12, 2026, the CNBC/NRF Retail Monitor, powered by Affinity Solutions, reported that retail sales saw a moderate monthly increase and strong year-over-year gains in January. NRF President and CEO Matthew Shay stated that consumers demonstrated continued resilience and moderate spending growth after a record-high holiday season. Previously, on January 13, 2026, the CNBC/NRF Retail Monitor, also powered by Affinity Solutions, indicated strong retail sales growth in December, aligning with the National Retail Federation’s forecast for record holiday season spending. Shay noted a sharp surge in growth as consumers prioritized holiday spending on family and friends.
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