Affinity Solutions

Affinity Solutions

http://www.affinity.solutions
https://www.linkedin.com/company/affinity-solutions/

Affinity Solutions is a privately owned company headquartered in the US. Founded in 2005, and with approximately 250 employees, the company specializes in advertising services. Affinity Solutions functions as a data-led intelligence platform that utilizes purchase signals to assist marketers, agencies, and media organizations in measuring media performance.

Revenue

Founded

2005

Headcount

266

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

On August 10, 2026, the NRF released the CNBC/NRF Retail Monitor, which Affinity Solutions powers, reporting that retail sales rose in July, marking the tenth consecutive month of gains. NRF President and CEO Matthew Shay stated that consumers maintained shopping activity despite economic fluctuations.

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Aug

28th

2026

08:41

Big Data/Analytics, B2B Tag, Marketing and Promotional Activities, Partnerships

HOLISTIC ATTRIBUTION: VISITS + SALES

How the Cuebiq x Affinity Solutions partnership delivers holistic attribution For brands and agencies that invest in campaigns to drive people to physical locations, “success” has always been a little slippery. Marketers could see impressions and clicks.

Aug

19th

2026

10:30

B2B Tag, Marketing and Promotional Activities

Audiences That Buy: A Consumer Purchase Audience Playbook Part 4

Part 4 of 4: Attention That Converts Why audience quality — not creative — is the real driver of video completion rate. By Lauren Walsh, Senior Sales, Agencies and Platforms This is the final installment of our Audiences That Buy playbook.

Affinity Solutions

Aug

10th

2026

06:35

Retail Monitor Shows Tenth Month of Sales Growth in July

WASHINGTON, Aug. 10, 2026 — Retail sales rose again in July, marking the tenth consecutive month of gains, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released today by NRF. “Retail sales maintained their steady upward momentum in July as consumers kept shopping despite ups and downs in other economic indicators,” NRF President and CEO Matthew Shay said.

Affinity Solutions

Aug

6th

2026

10:54

B2B Tag, Events and Conferences, Marketing and Promotional Activities

Affinity Solution Cannes Interview with Jonathan Silver

Consumer Purchase Insights Gain visibility into spending behaviors across brands and categories to power real-time decisions that drive results. Consumer Purchase Lift Go beyond impressions and clicks to deliver the real sales impact of marketing campaigns.

Affinity Solutions

Aug

6th

2026

09:55

Reach Holiday Shoppers with Purchase Insights

Consumer Purchase Insights Gain visibility into spending behaviors across brands and categories to power real-time decisions that drive results. Consumer Purchase Lift Go beyond impressions and clicks to deliver the real sales impact of marketing campaigns.

Affinity Solutions

Aug

3rd

2026

07:12

Emerging Tech, New Offerings, Big Data/Analytics, Marketing and Promotional Activities, New Offerings

StackAdapt Introduces In-Platform Economic Impact Measurement

What to Read Next Martechvibe Launches Europe-wide Research on the Future of App Growth ByteBrew Announces the Launch of Shift RainFocus Launches Sales Module for Event-Driven Selling StackAdapt Introduces In-Platform Economic Impact Measurement StackAdapt, the AI advertising and orchestration platform, has announced the launch of its Economic Impact Report, a self-serve, in-platform measurement solution that enables advertisers to measure and optimise real-world economic outcomes while campaigns are live.

Jul

31st

2026

14:15

Emerging Tech, New Offerings, Big Data/Analytics, New Offerings, Marketing and Promotional Activities

StackAdapt Launches In-Platform Economic Impact Measurement

Self-Serve Solution, Powered by Affinity Solutions, Connects Media Exposure to $4T+ in Consumer Spend Data to Measure and Optimize Real-World Economic Impact While Campaigns Are Live StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced the launch of its Economic Impact Report, a self-serve, in-platform measurement solution that enables advertisers to measure and optimize real-world economic outcomes while campaigns are live.

Jul

30th

2026

22:30

Big Data/Analytics, Partnerships, New Offerings

StackAdapt ties ROAS to $4 trillion in consumer spending data

The news: StackAdapt launched an in-platform measurement tool that ties advertising exposure to real-world purchase data, partnering with consumer transaction data company Affinity Solutions. The demand-side platform’s (DSP’s) Economic Impact Report draws on purchase data covering 100 million consumers—nearly one-third of the US population—giving advertisers a real-time view of return on ad spend (ROAS).

Jul

30th

2026

22:27

Emerging Tech, New Offerings, Big Data/Analytics, New Offerings

StackAdapt gains real-time link to $4tn consumer spend data set

StackAdapt yesterday launched its Economic Impact Report, a self-serve measurement tool built directly into its platform that lets advertisers connect ad exposure to consumer spending data while campaigns are still running. The feature draws on permissioned transaction data from Affinity Solutions covering more than 150 million credit and debit cards, and it targets travel marketers, destination organizations, and tourism boards first.

Jul

30th

2026

14:30

Emerging Tech, New Offerings, Big Data/Analytics, B2B Tag, New Offerings, Marketing and Promotional Activities

StackAdapt Introduces In-Platform Economic Impact Measurement to Help Marketers Prove Real-World ROI

StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced the launch of its Economic Impact Report, a self-serve, in-platform measurement solution that enables advertisers to measure and optimize real-world economic outcomes while campaigns are live. By bringing transaction-backed economic impact measurement directly into the media buying workflow, advertisers can move beyond post-campaign studies and proxy metrics to understand business impact in real time.■

Jul

27th

2026

08:48

Marketing and Promotional Activities

The Receipt: Labor Day Spending Shifts

Welcome to The Receipt, a recurring market insights series from Affinity Solutions that takes a focused look at consumer spending trends drawn from over 150 million U.S. credit and debit cards representing 100 M+ consumers. Each edition examines a specific moment, category, or behavioral shift to translate verified purchase activity into actionable insights for brands, agencies, and media partners.

Affinity Solutions

Jul

23rd

2026

12:51

Big Data/Analytics, Marketing and Promotional Activities, Target Customer Expansion

Audiences That Buy: A Consumer Purchase Audience Playbook Part 3

Part 3 of 4: One Source of Truth, Four Audiences How a national airline reached four distinct customer segments across five markets with a single deterministic data foundation and predictive scoring on every audience. By Lauren Walsh, Senior Sales, Agencies and Platforms Part 2 of our series showed what purchase precision and predictive scoring do to a single funnel.

Affinity Solutions

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