Affinity Solutions is a privately owned company headquartered in the US. Founded in 2005, and with approximately 250 employees, the company specializes in advertising services. Affinity Solutions functions as a data-led intelligence platform that utilizes purchase signals to assist marketers, agencies, and media organizations in measuring media performance.
Affinity Solutions, on October 8, 2026, significantly enhanced its CNBC/NRF Retail Monitor dataset, expanding the underlying card sample to represent 50% of the U.S. population and implementing an enhanced methodology to provide a more representative and consistent view of consumer retail spend. This development strengthens the dataset's representation of the U.S. population and aligns its sector categories more closely with Census data. Earlier on the same day, the CNBC/NRF Retail Monitor, powered by Affinity Solutions, reported that retail sales had risen for the 12th consecutive month in September, despite rising gas prices impacting shoppers’ budgets. Previously, on October 6, Uber Advertising launched Sponsored Listings Cross-Channel Incrementality, a new measurement solution powered by Affinity Solutions, designed to help restaurant advertisers measure the incremental sales their campaigns drive across Uber Eats and physical locations in the U.S. This followed Affinity Solutions’ September 23 announcement that it expanded its consumer purchase dataset from 95 million to 195 million consumers, offering clients greater visibility into real spending behavior.
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