Affinity Solutions is a privately owned company headquartered in the US. Founded in 2005, and with approximately 250 employees, the company specializes in advertising services. Affinity Solutions functions as a data-led intelligence platform that utilizes purchase signals to assist marketers, agencies, and media organizations in measuring media performance.
On March 18, 2026, Affinity Solutions partnered with Cuebiq, combining Cuebiq’s verified visit measurement and Affinity Solutions’ Consumer Purchase Lift to offer a more complete view of campaign performance and holistic attribution insights. Earlier, on March 10, the CNBC/NRF Retail Monitor, powered by Affinity Solutions, reported that retail sales grew in February with moderate month-over-month gains and strong year-over-year increases. This followed the March 8 release of new data from the 2025 CNBC/NRF Retail Monitor, also powered by Affinity Solutions, which analyzed real-world transaction behavior across 11 retail categories, concluding that consumers "recalibrated" rather than reduced their spending in 2025. Previously, on February 12, the CNBC/NRF Retail Monitor, powered by Affinity Solutions, showed that January retail sales recorded a moderate monthly increase and strong year-over-year gains, marking the fourth consecutive monthly gain, with NRF President and CEO Matthew Shay highlighting continued consumer resilience.
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