Affinity Solutions, a privately owned company founded in 2005 and headquartered in the US, employs approximately 250 people. Its primary business is providing advertising services. The company utilizes a data-driven platform that analyzes purchase information to assist marketers, agencies, and media companies in evaluating the effectiveness of their media campaigns.
The CNBC/NRF Retail Monitor, powered by Affinity Solutions, reported a 0.5% seasonally adjusted growth in US retail sales excluding cars and fuel in August 2025. Clothing and accessories stores showed a 0.2% increase from the previous month after seasonal adjustments, and an 8.26% increase compared to the same period in the previous year. Increased back-to-school shopping contributed to this growth, as consumers stocked up on supplies and anticipated tariff increases. On September 16, 2025, Affinity Solutions announced the formation of the Outcomes Marketing Council, a forum bringing together marketing technology leaders to address measurement challenges in advertising.
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