TCL Communication

[Translated] [Caixin.com] "In the Brazilian home appliance market, new entrants are constantly increasing, including more Chinese brands and local brands increasing their investment, etc." Recently, Midea Brazil CEO Felipe Costa said in an interview with Caixin that the intensity of market competition varies across different home appliance categories.

Daraz Pakistan’s 11.11 campaign, the country’s biggest online sale of the year, closed with record-breaking results driven by brand performance on DarazMall. As millions of customers shopped across the platform, DarazMall, the authenticity guaranteed channel for leading brands, emerged as the standout growth engine, with its brands recording 50X growth during the campaign and setting a new benchmark for trusted online shopping in Pakistan.

TCL has unveiled a new Nxtvision TV, the TCL A400 Pro, that's a direct rival to the Samsung The Frame Pro – but while it looks like it'll triumph in the tech department, it lacks two of the key things that have helped make The Frame TVs so popular.

Lanh Nguyen / Android Authority TL;DR Walmart’s budget-friendly Onn 4K Pro streaming box has started receiving Google’s Gemini assistant upgrade. Gemini replaces Google Assistant and introduces natural conversation and personalized queries for TV. While Gemini has been released for the Onn 4K Pro, Google TV Streamer, and some TCL TVs, it remains unknown when the rest of the TV streaming ecosystem will make the switch from Google Assistant.

Attawit Rakchamroon, Managing Director of TCL, revealed on Wednesday (December 3) that TCL is preparing to facilitate the public's travel during the upcoming New Year Festival 2026 to ensure convenience, speed, and safety. TCL estimates that the number of passengers using its services during the 11-day New Year period, from December 26, 2025, to January 5, 2026, will increase by approximately 10% compared to the New Year Festival 2025.

[Translated] When buying a TV, the misconception that "high color gamut = high picture quality" was once misleading. In reality, the true pinnacle of picture quality has always relied on the dual support of contrast and color gamut—the former determines the light and dark contrast of the picture, and the latter determines the saturation and还原度 of the colors.

[Translated] 从VR头显的几度起伏，到AI眼镜的崭新战局，智能眼镜赛道的每一次技术迭代，都伴随着一轮残酷的行业洗牌。编者按：本文来自微信公众号 豹变（ID：baobiannews），作者：张经纬，编辑：邢昀，创业邦经授权转载。2025年末，AI眼镜赛道迎来激烈一战。赶着双11，多款AI眼镜产品选择在这个时点发售，争抢流量。11月9日，定价3999元的联想AI眼镜V1发售；随后百度旗下小度AI眼镜Pro（售价2299元），Rokid与BOLON眼镜合作的全新一代AI眼镜，雷神的首款AI音频眼镜AURA悦享版发售；到11月27日，阿里旗下夸克AI眼镜S1、G1分别定价3999元、1899元开售。同时，这个月理想汽车创始人李想宣布入局AI眼镜。从手机大厂到互联网巨头，从AR创业公司到跨界玩家，各方在价格、生态与技术上展开全方位竞争。行业厮杀日趋白热化，市场在扩大的同时竞争格局也随时变动。京东数据显示，双11期间智能眼镜销量增速达到346%，小米、INMO、Rokid、雷鸟等销量位列前茅。即使这个双11卖的不错，正在烧钱换市场的AI眼镜厂商们也并非高枕无忧，“高退货率”问题萦绕，背后是来自用户真实需求与技术瓶颈的双重质问。虽然还不知道谁能跑到最后，但跑不动的企业会快速被拉开距离。01百镜大战，针尖对麦芒AI眼镜还处在大规模投入阶段，这首先体现在快速的产品迭代，以及价格持续下探中。在已经持续一年以上的“百镜大战”中，VR/AR眼镜厂、手机互联网大厂甚至近视眼镜品牌纷纷入局，不同背景的玩家策略有所分化。AR眼镜厂商强调AI+AR的结合，手机互联网大厂则强调与已有的软硬件生态的结合，例如小米眼镜支持对小米家居的控制、阿里夸克眼镜支持支付宝、华为眼镜（预计2025Q4发布）则更专注与智驾系统的联动。2025年出品智能眼镜不完全统计激烈的市场竞争，伴随着规模化和用户补贴，主流AI、AR眼镜的价格从2024年的2000+，下降至1500元左右的档位。部分品牌通过“简配”或推出轻量化版本进一步降低门槛。以雷鸟新款AI眼镜V3 Slim为例，相比年初款的发售降低了270元，AR眼镜Air 3s更是相比2024年的2000-3000元直降到1499元。近期阿里旗下夸克发布两个系列AI眼镜，G1系列不带显示，但芯片、拍摄等硬件配置与S1保持一致，价格比S1系列便宜了1900块。与此同时，AI眼镜仍在用户教育阶段，营销投入也成为竞争焦点。各家品牌在选择“代言”或推广策略上呈现多元化、务实化的特点。为了触达特定兴趣圈层，创业公司Rokid（乐奇）采取了“头部科技KOL”策略，知名科技博主“影视飓风Tim”成为品牌代言人，并在11月中旬Rokid与BOLON暴龙新品联合发布会上亮相。与BOLON暴龙合作背后是Rokid对于线下门店等渠道的重视，目前Rokid还与博士眼镜等大型眼镜连锁品牌合作，进驻其线下网络。为控制成本或者塑造“技术驱动”品牌形象，一些AI眼镜品牌选择由创始人或高管直接担任品牌传播的核心人物。比如小米创始人雷军，会在一些公开场合，不经意展示小米AI眼镜。雷鸟创新CEO李宏伟在2025年频繁出现在播客、社交媒体及行业展会，亲自解读产品理念。他坦言此为“高层集体决策”，既节约了高昂的代言费，也避免了明星代言可能带来的舆情风险，同时能更直接地传递创业愿景与技术思考。不少品牌也会通过多种方式将早期用户转化为品牌推广者，强调真实体验和参与感。比如雷鸟在为新款V3眼镜征集中文主题时，发起用户创意活动，并赠送产品作为奖励。这种方式成本相对较低，能增强核心用户的归属感，并产出更贴近真实需求的宣传内容。在AI百镜大战中，背靠大厂的产品有生态优势，也烧得起钱。对于初创公司来说，融资能力直接影响竞争耐力。相关行业数据显示，2025年1-10月，中国智能眼镜行业相关的投融资金额已达到30.2亿元，涉及15起融资。更为关键的是，资金开始向具有技术优势和市场地位的头部创业公司集中。2025年11月，中信证券旗下三家子公司参与雷鸟创新新一轮融资，融资规模在8亿元左右，创下智能眼镜行业单次融资的纪录。如果把TCL创投出资设立公司也算上的话，这已经是雷鸟的第九次融资。此外，影目科技(INMO)在2025年7月完成了超1.5亿元的B2轮融资。作为AR眼镜核心光学厂商，至格科技在2025年8月再次完成亿元级融资。这些融资主要用于下一代产品研发、核心AI与光学技术突破、供应链与产能建设，以及线下渠道与生态拓展。02 “完成但不完美”，体验有落差虽然当前厂商都将AI眼镜视为下一个人机互动的“超级入口”，但是用户实际获得的体验仍有一定落差。“我买的雷鸟V3，因为希望拍到儿子出生的瞬间，手机在这种时候不方便。”科技公司任职的王先生这样对《豹变》说。大部分用户选择智能眼镜主要是便捷的拍摄，尤其是来不及或者不方便拿出手机的场景。佩戴眼镜既实现了拍摄的目的，又减少了手持设备对使用场景的扭曲。在王先生购买时，市面上发售的带摄像功能眼镜的产品主要是雷鸟V3和小米。“我没有小米手机，享受不了生态；雷鸟的产品拍摄效果还行，APP的UI很高级，造型也更酷一点。”王先生在日常生活中会踢球，验证了眼镜的防抖性能。但是，产品还存在续航不够、AI鸡肋、充电上网的连接稳定性的问题。目前，大部分安卓手机都具有语音唤醒的AI助手，这意味着眼镜的AI对便捷性的提高比

[Translated] Yangcheng Evening News All-Media Reporter Zhou Cong "3, 2, 1, Take off!" As the command echoed across the Zhuhai drone competition venue, the drone carrying a simulated first-aid kit nimbly navigated through obstacles, steadily

Hisense USA has hired Sarah Larsen, the former chief marketing officer for Samsung’s home entertainment division, as the China-based TV and appliance maker’s new CMO for its U.S. business. Larsen, according to her LinkedIn profile, served as the head of Samsung’s home entertainment marketing chief from November 2021 to December 2024.

[Translated] Innocn has announced the release of two new gaming monitors, GA27V1M and GA32V1M, after introducing its OLED monitor with a 500Hz refresh rate.

North America Consumer Electronics Market Size The North America Consumer Electronics Market Size was valued at USD 245.11 billion in 2024. The North America Consumer Electronics Market size is expected to have 4.67 % CAGR from 2025 to 2033 and be worth USD 369.62 billion by 2033 from USD 256.56 billion in 2025.

If you missed Black Friday, don’t worry, Cyber Monday has you covered. TCL’s iFFALCON lineup is still marked down with exclusive Prime member savings. This is the time to make your move if you want to upgrade to a high-performance, slim, frame-style TV that doubles as wall art.