MNTN, a privately owned company headquartered in the United States, was founded in 2009 and employs approximately 530 individuals. The company reported $225.6M in revenue as of 2024. MNTN specializes in ad measurement and verification, building advertising software designed for brands to drive measurable conversions, revenue, and site visits through TV.
On September 10, 2026, MNTN and Klaviyo launched a two-way integration designed to connect Connected TV with CRM automation, allowing brands to activate Klaviyo’s first-party audiences on MNTN Performance TV and use confirmed TV ad exposure to trigger personalized email and SMS journeys. This integration brings MNTN Performance TV directly into email and text marketing workflows. This initiative builds upon a substantial customer overlap between the two platforms, reflecting a demand to unify television with the broader marketing stack, which was highlighted in an earlier announcement on September 9. Previously, on September 8, MNTN Inc.’s Board of Directors elected Michael J. Katz as a Class II director, with his term extending until the company’s 2027 annual meeting of stockholders. Earlier, on August 26, Reedsy, an online platform for authors and publishing professionals, reported a transition from MNTN to Vibe, citing a 5.3x return on ad spend (ROAS) in 30 days and a 2x ROI uplift since the change.
MNTN offers products in the ad tech and services industry. MNTN's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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MNTN's revenues were less than $500M in 2024. Caretta Research has split MNTN's revenue into 2 different product categories, the largest of which is tV and streaming demand side platform. For full access to MNTN's revenue breakdown subscribe to Caretta Portal.
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