MNTN is a privately owned company based in the US. Founded in 2009, it employs approximately 530 individuals and reported $225.6M in revenue as of 2024. The company specializes in ad measurement and verification, providing advertising software designed for brands to drive conversions, revenue, and site visits through TV advertising.
MNTN provided insights on the best times for brands to post on Twitter (now X) to maximize reach and engagement, noting the platform's rapid evolution, on April 23, 2026. Previously, on April 22, the company released a comprehensive guide for marketers on Google TV advertising, highlighting its role as a key channel for premium big-screen reach and digital precision as Connected TV viewership surpasses linear cable. This followed a collaboration on April 21, where MNTN partnered on a post introducing "Fastvertising," a concept enabling marketers to leverage real-time cultural moments in TV and social ads, addressing the traditionally time-consuming process of TV ad production. Earlier on April 20, MNTN outlined how the Facebook algorithm operates in 2026, noting its increased sophistication and AI-driven discovery capabilities for brands to reach new audiences. Also on April 20, the company clarified the differences and similarities between MVPDs and vMVPDs for advertisers navigating the evolving streaming landscape.
MNTN offers products in the ad tech and services industry. MNTN's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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MNTN's revenues were less than $500M in 2024. Caretta Research has split MNTN's revenue into 2 different product categories, the largest of which is tV and streaming demand side platform. For full access to MNTN's revenue breakdown subscribe to Caretta Portal.
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