MNTN, a privately owned company founded in 2009 and headquartered in the US, employs approximately 530 people. Its primary business is providing advertising software services. This software is designed to assist brands in tracking and improving key advertising metrics such as conversions, revenue generation, and website traffic, specifically focusing on television advertising campaigns.
On September 12, 2025, Alpha Modus Holdings Inc. filed a patent infringement lawsuit against MNTN in the United States District Court for the Western District of Texas. The lawsuit, filed by Alpha Modus Corp., a subsidiary of Alpha Modus Holdings Inc., alleges infringement of three patents: U.S. Patent No. 10360571, covering methods for monitoring and analyzing consumer behavior for targeted engagement; and U.S. Patent No. 11042890, covering systems enhancing in-store customer assistance using advanced monitoring and sentiment analysis. The lawsuit concerns MNTN's connected TV advertising activities.
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