Dentsu is a publicly owned Japanese company founded in 1901. Its primary business is providing advertising, marketing, and media agency services. As of 2024, Dentsu employs approximately 13,500 people and generates annual revenue exceeding $1 billion. The company's headquarters are located in Tokyo.
Dentsu Indonesia and Dentsu Singapore explored how Southeast Asia is reshaping the definition of luxury. Emeka Chris Okeke, Group Executive Chairman & CEO of Media-Fuse Dentsu Nigeria, was selected as a Media Innovation Judge for the Loeries 2025, a role considered prestigious in Africa's creative industry. The Loeries festival, recognizing excellence in brand communications, will occur from October 5th to 10th in Cape Town. Dentsu Creative released its 2025 global CMO Report, which examined the relationship between artificial intelligence and human insight in marketing. The report, based on responses from over 1950 senior marketing leaders across 14 markets, identified ten key themes shaping the marketing sector. A tender opened for Tourism Australia's media services, with a reported budget of approximately $130 million for a five-year campaign.
Dentsu offers 2 products in the media and telecoms services and ad tech industries. Dentsu's product portfolio comprises of content rights and advertising, marketing, media agencies.
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Dentsu's revenues were $9.3B in 2024. Caretta Research has split Dentsu's revenue into 5 different product categories, the largest of which is creative agency, which represents 50% of Dentsu's revenue.
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Dentsu's customers primarily consist of broadcast television and radio and media and TV services companies. Examples of Dentsu's customers include Nippon Television Network, Fuji Television Network and DAZN Group. Examples of Dentsu's suppliers include PubMatic, Anzu.io and Smartly.io.
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