Dentsu, a publicly owned company headquartered in Japan, functions as an international advertising and public relations joint stock company. Founded in 1901, the company employs approximately 13,500 individuals and reported $9.6B in revenue as of 2025. Its primary offerings include content rights.

2025 Revenue

Founded

1901

Headcount

13,491

Headquarters

Japan

Primary Segment

Content rights

Ownership

Publicly Owned

Deployments

4

News Summary:

On July 24, 2026, Dentsu and impact.com Cube published research on eCommerce influencer and affiliate marketing in Southeast Asia, which found that 24% of consumers in the region now use generative AI tools during their shopping journey, based on responses from 2400 consumers across six countries. Also on July 24, Dentsu published two sustainability reports, focusing on an estimated financial impact analysis of climate-related risks and opportunities and improved comparability of non-financial data. Concurrently, Dentsu partnered with OOH agency Talon and Irish Distillers to launch a nationwide campaign for Jameson Ginger & Lime. Separately, Dentsu Group Inc. announced it would pilot an AI avatar platform for students at the Yoichi Ochiai Summer School 2026, aiming to realize a self-sovereign information environment. Previously, on July 23, Dentsu and search intelligence platform Adthena formed a strategic partnership in the United Kingdom, launching a product called Decision Intelligence to map competitor entry into ChatGPT prompt categories after cost-per-click swings of between 39% and 278%.

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Dentsu offers 2 products in the media and telecoms services and ad tech and services industries. Dentsu's product portfolio comprises of advertising, marketing, media agencies and content rights.
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Dentsu's revenues were $9.6B in 2025. Caretta Research has split Dentsu's revenue into 5 different product categories, the largest of which is sports sublicensing, which represents 23% of Dentsu's revenue.
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Dentsu's customers primarily consist of broadcast television and radio and content rights companies. Examples of Dentsu's customers include Fuji Television Network, DAZN Group and Nippon Television Network. Examples of Dentsu's suppliers include PubMatic, Smartly.io and Rakuten TV Enterprise.

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Example Partners

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Dentsu currently holds 4 broadcasting rights for sports competitions including multi-sport, soccer | association football and winter sports.

Example Sports Rights Suppliers

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