Dentsu

https://bit.ly/3lDa6Ff
https://www.linkedin.com/company/dentsu/

Dentsu is a publicly owned company headquartered in Japan. Founded in 1901, the company has an approximate employee count of 13,500 and reported $9.6B in revenue as of 2025. Functioning as an international advertising and public relations joint stock company, it specializes in content rights.

2025 Revenue

Founded

1901

Headcount

13,491

Headquarters

Japan

Primary Segment

Content rights

Ownership

Publicly Owned

Deployments

News Summary:

On March 13, 2026, Dentsu appointed Chrissie Hanson as its North America Media CEO and Global Brand President of Carat, reinforcing the company's commitment to driving client growth through its differentiated global media brands. Hanson, previously with Omnicom’s OMD, brings an extensive track record of leadership to Dentsu's U.S. media business. Earlier on March 13, Dentsu's "Ready Player Brand" study reported that gaming has become a regular habit for UK adults, with approximately 70% playing video games and over half engaging daily.

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Dentsu offers 2 products in the ad tech and services and media and telecoms services industries. Dentsu's product portfolio comprises of content rights and advertising, marketing, media agencies.

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Dentsu's revenues were $9.6B in 2025. Caretta Research has split Dentsu's revenue into 5 different product categories, the largest of which is sports sublicensing, which represents 23% of Dentsu's revenue.

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Mar

19th

2026

18:30

Partnerships and Alliances, B2B Tag

Movers & Shakers: OMD, Mindshare, 10, Dentsu, Publicis, Private Media

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week. Ellen Griffin named global president of OMD She succeeds George Manas who moves to Omnicom as chief growth and solutions officer.

AdNews Australia

Mar

19th

2026

14:22

Artificial Intelligence

100 Digital Agency Search Leaders Reshaping Search in India

Introduction Search in India has evolved beyond rankings to focus on relevance, intelligence, and measurable business impact. As AI-driven discovery accelerates and user behaviour shifts across platforms, SEO within digital agencies has transformed into a strategic growth function—integrating content, technology, performance, and AI-led visibility.

Indianstartuptimes

Mar

19th

2026

03:48

Events, Awards and Recognitions, Emerging Tech, B2B Tag

ADFEST 2026: The future is Human+

PATTAYA, THAILAND – At a time of accelerating change, the spotlight often shines on technology, platforms and increasingly complex systems. The focus at ADFEST 2026 is founded on a clear conviction: true, enduring value lies not only in these tools, but in how people are empowered by them.

Adobo Magazine

Mar

18th

2026

22:30

Capital Investment, Artificial Intelligence, B2B Tag

Media CMOs are putting AI education ahead of AI execution

Key stat: Understanding generative AI's use cases, opportunities, and risks is the top AI investment priority for media CMOs worldwide, cited by 34% of respondents, according to a January report from Dentsu. Beyond the chart: The prioritization makes sense given where teams actually stand.

eMarketer

Mar

18th

2026

18:30

Australia Post, NT Tourism, Kaimera, WPP, JCDecaux, Pivotus, Ogilvy, dentsu, RCJ, Habitat M

AdNews wraps up the biggest pitch news and wins from the fortnight. Australia post reviews media account Australia Post is reviewing its media buying account, putting the business into pitch and creating an opening for agencies in the local market, AdNews can reveal.

AdNews Australia

Mar

18th

2026

18:30

Agencies on notice as Heineken launches global media review

Credit: Heineken Heineken is reshaping its global marketing model, launching a wide-ranging review of its media, production and creative agency partnerships as it looks to streamline operations and reduce fragmentation. A Heineken spokesperson confirmed to AdNews the review covers global agencies only, with those partnerships applying across all markets due to the company’s international structure.

AdNews Australia

Mar

18th

2026

09:58

Partnerships and Alliances, B2B Tag

Tapestry, Inc. appoints Dentsu as global media agency of record, outside of the US

Dentsu has today announced it is the global agency of record for fashion house Tapestry, Inc. outside of the United States. Effective immediately, dentsu will now service the full media planning and buying for Tapestry’s luxury fashion brands Coach and Kate Spade across APAC (Japan, China, Korea, Singapore, Malaysia, Australia and New Zealand) and EMEAI (Europe, the Middle East, Africa, India) markets.

Campaign Brief

Mar

18th

2026

06:57

Partnerships and Alliances, B2B Tag

Coach and Kate Spade conclude global media pitch

Luxury fashion house Tapestry, Inc, parent company of Coach and Kate Spade New York, has appointed Dentsu as its global agency of record outside the United States, effective immediately. As part of the partnership, Dentsu will handle full media planning and buying for Tapestry’s flagship brands Coach and Kate Spade across APAC including Japan, China, Korea, Singapore, Malaysia, Australia, New Zealand and EMEAI (Europe, Middle East, Africa, India).

Marketing-Interactive

Mar

17th

2026

21:31

Partnerships and Alliances, B2B Tag

Humble Hot Cross Buns tune gets orchestral refresh with Woolworths and dentsu

Woolworths and dentsu have taken the tune Hot Cross Buns to the next level, transforming it into a full orchestral performance in collaboration with the Auckland Symphony Orchestra. With the Easter break just two weeks a way, it is part of a campaign to celebrate the supermarket chain’s “epic range” of hot cross buns, said to be its biggest yet.

StopPress

Mar

17th

2026

18:30

Emerging Tech

Blog How pharma can fix content bottlenecks – and unlock speed, scale and compliance

By Alexandra Trudnowski (dentsu Health), Thomas Renken (Merkle), Josiane Mills (Tag) Pharma teams are producing more content than ever – but the systems behind it haven’t kept pace. Long approval cycles, fragmented tools and manual workflows slow down even basic initiatives.

Dentsu

Mar

17th

2026

18:30

B2B Tag

Dentsu : 2nd Partial Revision to the Notice of Convocation of the 177th Ordinary Meeting of Shareholders

March 19, 2026 Hiroshi Igarashi Director, Representative Executive Officer, President & Global CEO Dentsu Group Inc. We would like to revise the "Notice of Convocation of the 177th Ordinary General Meeting of Shareholders" (the "Notice

MarketScreener

Mar

17th

2026

18:30

B2B Tag

Dentsu secures global media account for Tapestry's Coach and Kate Spade outside US

Dentsu has been appointed as the global agency of record for Tapestry, Inc. outside of the United States. The agency will manage full media planning and buying for Tapestry's luxury fashion brands, Coach and Kate Spade, across the Asia-Pacific (APAC) and Europe, Middle East, Africa, and India (EMEAI) markets.

Mi3 Australia

Dentsu's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Dentsu's customers include DAZN Group, Fuji Television Network and Nippon Television Network. Examples of Dentsu's suppliers include PubMatic, Anzu.io and Smartly.io.

Example Customers

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Dentsu currently holds 4 broadcasting rights for sports competitions including soccer | association football and multi-sport.

Example Sports Rights Suppliers

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Analyst insight reports

Technology and the sports experience

Media technology marketing trends 2022: Communicating company culture

Broadcasters in the streaming world

IBC 2024 | Tech wars noise vs. substance

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Analysis

Data

Analysis

Data

Dentsu

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Customers

Example Suppliers

Example Partners

Example Sports Rights Suppliers

Analyst insight reports