Smartly.io

http://smartly.io
https://www.linkedin.com/company/smartly-io/

Smartly.io is a privately owned global ad tech company founded in 2013 and headquartered in Finland. The company has over 750 employees and has developed a SaaS multi-channel social advertising platform that enables brands to reach audiences, engage creatives, and optimize their campaigns across various social media platforms, including Facebook, Instagram, Snap, Pinterest, TikTok, and Google.

Revenue

Founded

2013

Headcount

742

Headquarters

Finland

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

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Smartly.io offers products in the ad tech industry. Smartly.io's product portfolio comprises of marketer and agency technology.

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Dec

18th

2024

21:51

Artificial Intelligence, Caretta Research_Monitor Company

Marketing at the Crossroads: Where Creativity and AI Intersect

AI is transforming the way brands connect with audiences. As this powerful technology merges with human creativity, marketers are unlocking new opportunities for growth and meaningful impact. Recently in London, Smartly and Google came together to explore how the intersection of creativity and AI is shaping the future of marketing.

Smartly

Dec

17th

2024

19:14

Robotics

Photowall drives performance and scale by templatising and automating UGC assets

Photowall had a robust automation set up in place across all their markets and funnel stages, and had previously adopted Smartly’s Image and Video Template solution to automate creative production. This had enabled them to launch new designer collections in record-breaking time.

Smartly

Dec

12th

2024

21:27

3 Ways to Streamline and Strengthen Your YouTube Strategy for Greater Impact

YouTube continues to transcend generations, devices and continents adding an additional 1.5 billion users in the last decade1. Shorts, the latest evolution, delivered over 70 billion2 daily views within a few months of launch, demonstrating how YouTube sits perfectly at the intersection of social, entertainment and commerce.

Smartly

Dec

9th

2024

21:20

Caretta Research_Monitor Company

Benchmark Data: Black Friday CPM Trends for the Digital advertiser

As we move into the prime holiday shopping period of the year, Smartly’s Marketing Science team has been tracking spending trends and here we present a snapshot of 2023 Retail/eCommerce CPM trends in NORAM and EMEA: 2023 Retail/eCommerce CPM Trends in NORAM The NorAm Retail and eCommerce verticals saw elevated spend all through November, peaking on Black Friday (2.7x early October level) and again on Cyber Monday (2.5x early october).

Smartly

Nov

29th

2024

19:46

ESG, Artificial Intelligence

2025 Digital Advertising Trends: Benchmarks for the Digital Advertiser

…And we’re back! After a challenging period of economic downturn in recent years, things are looking up for the marketing charter, as 75% of marketers surveyed said their budgets are increasing in 2025, according to the new benchmark report released today by Smartly.

Smartly

Nov

27th

2024

19:38

The Rise of Conversational Ads: Creating Personal Connections That Drive Sales

Marketers are increasingly turning to innovative, personalized solutions to meaningfully engage audiences and build lasting relationships. Interactive content that drives conversions is now essential to shorten the path to purchase. With the rise of platforms like WhatsApp, Facebook Messenger, and voice assistants like Alexa or Google Assistant, consumers are engaging with brands in new ways and brands need a new approach to advertising that fosters personalized, one-on-one engagement.

Smartly

Nov

26th

2024

19:34

Capital Refinance/Restructure, Artificial Intelligence

3 Steps to Activate Fluid Budgets with Predictive Budget Allocation

In the ever-evolving advertising planning landscape, savvy organizations are turning to a Fluid Planning approach to strategically navigate the whole planning process. This turnkey approach takes teams from “on-the-fly adjustments” to an intentional and refined focus on agile strategy for the entire media workflow, throughout the funnel and across media mix.

Smartly

Nov

14th

2024

21:16

IoT

Balancing People and Profit: Pinterest's Approach to Technology, Emotional Well-Being & Responsible Business Practices

Editor's Note: This article is a contributed point of view piece by Pinterest In a rapidly evolving digital landscape, businesses often face the challenge of balancing profit with social responsibility. Pinterest stands out by crafting a unique approach that integrates technological advancement with user well-being.

Smartly

Nov

7th

2024

20:18

Why Women's Sports Are the Next Big Play

At ADVANCE 2024, the final discussion of the day felt like a celebration of the undeniable success of women’s sports as panelists explored the next big play. ESPN commentator Rennae Stubbs led an action-packed conversation about how brands and marketers can champion women’s sports, close the investment gap, and amplify viewership and impact.

Smartly

Nov

5th

2024

08:07

Artificial Intelligence

AI-Driven Creative Strategies: 5 Game-Changing Possibilities

At ADVANCE 2024, industry leaders from Adobe, Comcast, Footlocker, and gathered to explore how artificial intelligence is revolutionizing creative strategies and driving innovation in advertising. Panelists shared real-world examples of how AI transforms every stage of marketing strategies—from ideation to execution.

Smartly

Oct

30th

2024

23:21

Robotics

FACES catalog product video ads on Meta reveal 29% CPA decrease

Automated video templates minimize production needs Always keen to stay ahead of the curve and test new solutions that drive performance, FACES was excited to test catalog product video when it became available through Smartly at the same time as Meta.

Smartly

Oct

30th

2024

19:35

Artificial Intelligence

Smartly Named a Leader in the The Forrester Wave: Creative Advertising Technologies, Q4 2024

In today's marketing landscape, where creativity sets brands apart, AI is paving the way for both increased efficiency and reimagined creative potential. Smartly has been leading the charge in AI-powered creative and campaign innovation, and we’re thrilled to announce that Smartly has been named a leader in The Forrester Wave: Creative Advertising Technologies, Q4 2024.

Smartly

Smartly.io's customers primarily consist of telecoms, ad measurement and verification and pay TV services companies. Examples of Smartly.io's customers include Dentsu, Saudi Telecom Company (STC) and T-Mobile.

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