Scibids is a privately owned company headquartered in France. Founded in 2016, the company provides AI-powered digital campaign optimization technologies. Scibids was acquired by DoubleVerify in 2023. The company has a team of 80 employees and its main product is creative optimization.
DoubleVerify, a provider of software for digital media measurement and analytics, announced several developments related to its Scibids AI technology. In one notable move, Rahul Vasudev, who played a key role in overseeing commercial efforts for Scibids in the Asia-Pacific (APAC) region, was appointed as the Regional Vice President for APAC. This appointment underscores DoubleVerify's commitment to expanding the influence of AI-powered ad technology across the region.
Furthermore, DoubleVerify showcased the successful application of Scibids AI in enhancing Sensodyne's YouTube campaigns. Haleon, the owner of Sensodyne, a leading oral healthcare brand, leveraged DoubleVerify's technology to develop Custom Algorithms. This resulted in a significant improvement in the effectiveness of Sensodyne's YouTube marketing efforts, leading to increased brand impact and cost-effectiveness.
These developments highlight DoubleVerify's ongoing efforts to provide innovative solutions for digital media measurement and analytics, with a focus on leveraging AI to drive outcomes for global brands.
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