Bidstack, a privately owned UK company founded in 2015, develops technology for marketers and agencies focused on in-game advertising and video game monetization. Employing approximately 100 people, the company's most recent annual revenue (2022) was less than $10 million. Its headquarters are located in London.
HTF MI released a market research study on in-game advertising, providing a 143+ page overview of the market outlook and status from 2024-2032. The study segmented the market by key regions and examined industry growth, key trends, and emerging drivers. On an unspecified Friday last month, the executive team acquired the company from administration. This action prompted anger among retail investors, who are now preparing regulatory complaints and considering legal action. Further reports indicate that the executive team's silence following the acquisition fueled investor frustration.
Bidstack's customers primarily consist of manufacturing, restaurants and food and Beverage Services companies. Examples of Bidstack's customers include Unilever, Subway and PepsiCo. Bidstack has partners like Venatus.