Venatus is a privately owned advertising technology (ad tech) company founded in 2010 and headquartered in the UK. Employing approximately 100 people across offices in London, New York, Los Angeles, Sydney, and Seoul, the company develops a platform for real-time bidding (RTB) and programmatic advertising, primarily serving gaming and entertainment publishers. In 2023, Venatus reported revenues under $25 million.
Venatus announced its membership in the Prebid.org community on an unspecified date. Prebid.org is an open-source framework for header bidding. The IAB Gaming Measurement Framework provides advertisers with tools to track campaign success across gaming environments. On an unspecified date earlier this month, Venatus employees attended the Game Developers Conference (GDC) in San Francisco. The gaming industry has faced criticism regarding gender inequality since the 1980s and 1990s, with feminist movements gaining momentum in the 2000s to advocate for more inclusive representation.
Venatus offers products in the ad tech industry. Venatus's product portfolio comprises of RTB and programmatic.
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Venatus's revenues were less than $25M in 2023. Caretta Research has split Venatus's revenue into 2 different product categories, the largest of which is ad exchange. For full access to Venatus's revenue breakdown subscribe to Caretta Portal.
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Venatus's customers primarily consist of broadcast television and radio, computer Games and telecoms services companies. Examples of Venatus's customers include Nintendo, BBC and Sky Group.
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