Admixer, a privately owned ad tech company founded in 2008, provides full-stack programmatic solutions, primarily focusing on real-time bidding (RTB). Headquartered in the UK, it employs approximately 130 people and maintains offices across several countries including Ukraine, Belarus, Kazakhstan, Moldova, Georgia, and Germany. In 2023, the company's revenue was less than $25 million.
Google began a partnership with Admixer Media to resell Google Ads in Kazakhstan, Slovenia, and Serbia on an unspecified date. This collaboration aims to provide local advertisers and agencies with enhanced support, expertise, and best practices in advertising. A Pixalate study, released on an unspecified date, found that 70% of global open programmatic ads sold by Admixer on Roku were identified as high-risk. Another Pixalate report, also released on an unspecified date, included Admixer in its Q1 2024 Global Mobile Seller Trust Index, alongside Keenkale and Appodeal. The report, published May 20, 2024, noted OpenX's consistent top-five ranking over five years. A separate article discussed the shift away from cookie-based targeting in digital advertising due to privacy concerns and regulations, but did not directly involve Admixer.
Admixer offers 4 products in the ad tech industry. Admixer's product portfolio comprises of RTB and programmatic and data, targeting and identity.
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Admixer's revenues were less than $25M in 2023. Caretta Research has split Admixer's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Admixer's revenue breakdown subscribe to Caretta Portal.
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Admixer's customers primarily consist of telecoms and advertising Services companies. Examples of Admixer's customers include Havas Group, Publicis Groupe and Mediacom Communications.
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