Publicis Groupe is a publicly owned French multinational communications group founded in 1926. The company employs approximately 42,700 people and reported revenues exceeding $1 billion in 2024. Its primary business is providing advertising, marketing, and media agency services, along with digital business transformation solutions.

2024 Revenue

Founded

1926

Headcount

42,698

Headquarters

France

Primary Segment

Advertising, marketing, media agencies

Ownership

Publicly Owned

News Summary:

Publicis Groupe Africa consolidated its creative, media, data, and platform expertise under one entity in response to evolving consumer shopping habits across digital and physical channels. This followed the expansion of Publicis Commerce, providing brands with more integrated support and access to a wider range of connected commerce services. Separately, Publicis Groupe won Aldi's global media account, a significant win considering Aldi's estimated $925 million measured media spend in 2024. Finally, Publicis Groupe achieved a strong start to the year, taking the top spot in the first EMEA media new-business league of 2025.

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Publicis Groupe offers products in the ad tech industry. Publicis Groupe's product portfolio comprises of advertising, marketing, media agencies.
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Publicis Groupe's revenues were $17.3B in 2024. Caretta Research has split Publicis Groupe's revenue into 4 different product categories, the largest of which is creative agency, which represents 50% of Publicis Groupe's revenue.
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Examples of Publicis Groupe's suppliers include Admixer, Mediaocean and PubMatic.

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