Sqad
Sqad, a privately owned US-based company founded in 1990, offers software and data services to the advertising industry. Employing approximately 80 people as of 2023, the company's primary offerings include media planning and management software, media cost databases, and television ratings analytics software. These services are utilized by advertisers, advertising agencies, media inventory owners, and media research firms. Sqad is a subsidiary of Guideline.

Revenue

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Founded

1990

Headcount

77

Headquarters

US

Primary Segment

Advertising, marketing, media agencies

Ownership

Privately Owned

Deployments

1

Similar Companies

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Sqad offers 2 products in the ad tech industry. Sqad's product portfolio comprises of advertising, marketing, media agencies.
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Sqad's revenues were less than $25M in 2023. Caretta Research has split Sqad's revenue into 2 different product categories, the largest of which is advertising, marketing, media agencies. For full access to Sqad's revenue breakdown subscribe to Caretta Portal.
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Sqad has customers like Publicis Groupe.

Example Customers

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Analyst insight reports

Going native: production in the cloud
Channel hopping: a hybrid approach to TV distribution
Understanding personalisation and recommendation
Post-NAB Show 2025 review
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