WPP Plc is a publicly owned British multinational company founded in 1971. Its primary business is in advertising, marketing, and media agencies. As of 2024, WPP employed approximately 79,420 people and generated revenue exceeding $1 billion. The company's operations encompass communications, advertising, public relations, technology, and commerce. Its headquarters are located in the United Kingdom.
WPP announced the release of its Third Quarter Trading Update for the nine months ending September 30, 2025, on October 30, 2025. The advertising industry experienced weak growth in the second quarter, with WPP reporting the lowest numbers. While a modest recovery is anticipated next month, WPP is not expected to lead this recovery. WPP continues to expand its technology offerings, focusing on a collaboration designed to improve brand-customer engagement using data, technology, and AI. A key challenge remains transitioning AI implementations from pilot programs to full-scale rollouts. On August 7, 2025, WPP held an open house at its headquarters, where the CEO emphasized the company's approach to AI as empowering employees rather than replacing them.
WPP offers products in the ad tech industry. WPP's product portfolio comprises of advertising, marketing, media agencies.
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WPP's revenues were $18.8B in 2024. Caretta Research has split WPP's revenue into 4 different product categories, the largest of which is creative agency, which represents 50% of WPP's revenue.
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