WPP, publicly owned and headquartered in the UK, was founded in 1971. With approximately 79,420 employees, the company reported $17.9B in revenue as of 2025. Functioning as a multinational communications, advertising, public relations, technology, and commerce holding company, WPP specializes in providing advertising, marketing, and media agency services.
WPP and its subsidiary Ogilvy retained their leading positions in the World Creative Rankings for Network and Holding Company categories by mid-2026, even as the competitive landscape shifted with Leo Constellation and LePub making gains. On July 29, 2026, details were revealed about the structure of the UK government's £1.5 billion media account, which a bespoke WPP team of over 200 people manages. This follows the July 28 news that Ogilvy U.S. Chief Executive Officer Lyndsey Corona would exit the WPP-owned agency less than a year after taking the helm at the beginning of 2026, reportedly to pursue new opportunities outside traditional advertising.
WPP offers products in the ad tech and services industry. WPP's product portfolio comprises of advertising, marketing, media agencies.
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WPP's revenues were $17.9B in 2025. Caretta Research has split WPP's revenue into 4 different product categories, the largest of which is media agency, which represents 25% of WPP's revenue.
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