WPP, a publicly owned company headquartered in the UK, was founded in 1971 and employs approximately 79,420 individuals. The company reported $17.9B in revenue as of 2025. Functioning as a multinational holding company, WPP operates as a major player in advertising, marketing, and media agencies, specializing in communications, public relations, technology, and commerce.
WPP integrated Google Earth AI models and datasets into its WPP Open marketing platform on April 24, 2026, combining geospatial intelligence with campaign data to help clients adjust marketing activity based on physical-world conditions like traffic, weather, and foot traffic patterns. This integration positions WPP as one of the first media and marketing services groups to utilize these geospatial tools, expanding its cloud and artificial intelligence partnership with Google. Earlier on April 24, WPP Chief Executive Cindy Rose engaged psychologist Dr. Michael Gervais to enhance the network’s culture and morale, following the prior appointment of Mark Taylor as chief people officer. Also on April 24, WPP appointed Anne-Isabelle Choueiri as Chief Transformation Officer, a newly created role, where she will oversee the design, implementation, and embedding of operations supporting Elevate28, WPP’s three-year growth plan unveiled in February 2026, with a focus on fostering innovation and efficiency to transform WPP’s integrated client offerings.
WPP offers products in the ad tech and services industry. WPP's product portfolio comprises of advertising, marketing, media agencies.
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WPP's revenues were $17.9B in 2025. Caretta Research has split WPP's revenue into 4 different product categories, the largest of which is specialist agency, which represents 25% of WPP's revenue.
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