WPP, a publicly owned company headquartered in the UK, was founded in 1971 and employs approximately 79,420 individuals. It reported $17.9B in revenue as of 2025. The company operates as a multinational communications, advertising, public relations, technology, and commerce holding company, specializing in advertising, marketing, and media agencies.
On March 13, 2026, WPP secured its ninth consecutive year at the top of the WARC Media 100 rankings, with Mindshare Mumbai’s Dove campaign ‘Beauty Test Stops With Me’ recognized as the world’s most awarded media work. These rankings underscored a critical industry shift, noting that only 15% of global advertising campaigns truly resonate across cultures, signaling the end of one-size-fits-all marketing. Earlier on March 13, WPP was named the most creative company on WARC’s 2026 Creative 100 List for the fourth straight year, acknowledging the exceptional creative prowess across its unified network of brands. This followed a March 12 announcement also confirming WPP’s dominance on the WARC Media 100 for the ninth consecutive year, which saw Mindshare Worldwide named Media Network of the Year, and its Mumbai, New York, and London offices ranking among the top five global media agencies.
WPP offers products in the ad tech and services industry. WPP's product portfolio comprises of advertising, marketing, media agencies.
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WPP's revenues were $17.9B in 2025. Caretta Research has split WPP's revenue into 4 different product categories, the largest of which is creative agency, which represents 25% of WPP's revenue.
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