DanAds, a privately owned US-based ad technology company founded in 2013, provides white-label self-serve advertising solutions to publishers. Specializing in premium video and connected TV (CTV) advertising, the company employs approximately 90 people. In 2023, DanAds reported revenues of less than $10 million.
On September 5, 2025, DanAds was named a finalist in the AdExchanger Awards. This recognition followed the announcement on September 9, 2025, that Co-Founder and Chief Commercial Officer Peo Persson received a nomination for Ad Tech Personality of the Year 2025 from ExchangeWire's The Wires Awards. These announcements occurred amidst a changing media landscape, where artificial intelligence transforms newsroom operations and publisher revenue models, and the finance sector develops into a media environment. Programmatic I/O New York 2025, taking place September 29-30, will explore trends in digital media, including AI-driven optimization.
DanAds's customers primarily consist of broadcast television and radio, media and TV services and advertising, marketing, media agencies companies. Examples of DanAds's customers include Dish Network, Hearst Communications and Publicis Groupe.
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