DanAds, a privately owned company headquartered in the United States, founded in 2013, operates with approximately 90 employees. The company reported $13.0M in revenue as of 2024. The company specializes in TV and streaming ad tech, providing white-label self-serve solutions for publishers.
On June 25, 2026, DanAds Co-founder and CCO Peo Persson was featured in a FreeWheel Partner Spotlight interview, discussing how DanAds' integration with the FreeWheel Partner Portal helps publishers move beyond legacy ad-sales models. This followed the joint announcement on June 24, when DanAds and Sigma Software launched the Sales Agent for Publishers, a new solution designed to enable trusted agentic advertising through the Ad Context Protocol (AdCP). Earlier, on June 16, Persson participated in a FreeWheel Partner Spotlight Q&A, outlining how the integration with FreeWheel via its Partner Portal would provide DanAds' solutions to more premium publishers, thereby helping them unlock advertiser demand, protect pricing, and scale efficiently without increasing operational complexity.
DanAds's customers primarily consist of media and TV services, broadcast television and radio and advertising, marketing, media agencies companies. Examples of DanAds's customers include Publicis Groupe, Dish Network and Hearst Communications.
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