Nine Ad Manager, a privately owned Australian company founded in 2023, operates a self-serve advertising platform. Employing approximately 20 people, the platform focuses on premium video and connected TV (CTV) advertising, primarily serving small and medium-sized businesses. Its AI-powered system enables targeted video ad purchases on 9Now, allowing for granular targeting by postcode. The platform also offers AI-assisted video creative generation. In 2023, the company's revenue was less than $10 million. Nine Ad Manager is a subsidiary of Nine.
Nine Ad Manager sought new business with small and medium businesses (SMBs) to generate new revenue, implementing go-to-market strategies to simplify and improve TV advertising accessibility. A self-serve platform empowers businesses to create and manage TV campaigns. In its first year, 4000 SMBs used the platform, creating and running TV ads on 9Now for a minimum of $550. The platform will expand to include the ability to purchase Nine display advertising, search, and social media inventory, offering a one-stop shop for Australia's 2.2 million SMEs. Nine Ad Manager announced its principal sponsorship of CommBank SmallBiz Week 2024.
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Nine Ad Manager offers products in the ad tech industry. Nine Ad Manager's product portfolio comprises of tV and streaming ad tech.
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