Nine Ad Manager

At the Online Retailer Conference in Sydney, Todd Fisher, Director of Nine Ad Manager, tackled a problem almost every e-commerce brand hits eventually: the digital ceiling. As performance marketing costs continue to climb, customer acquisition gets tougher.

Finance Is Becoming Media: Why Self-Serve Advertising Is the Next Strategic Move The finance sector is entering a new era: one where banking apps, payment platforms, and wealth management tools are evolving into full-fledged media environments.

Finance Is Becoming Media: Why Self-Serve Advertising Is the Next Strategic Move The finance sector is entering a new era: one where banking apps, payment platforms, and wealth management tools are evolving into full-fledged media environments.

Finance Is Becoming Media: Why Self-Serve Advertising Is the Next Strategic Move The finance sector is entering a new era: one where banking apps, payment platforms, and wealth management tools are evolving into full-fledged media environments.

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[Translated] ['collection":"user-guides","entry":"interest-and-behaviour"}{"collection":"user-guides","entry":"interest-and-behaviour","title":"INTEREST AND BEHAVIOURS","___interop_pushed":"head_scripts","labels":"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']

[Translated] ['collection":"user-guides","entry":"storefront"}{"collection":"user-guides","entry":"storefront","title":"STOREFRONT","___interop_pushed":"head_scripts","labels":"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[Translated] ['collection":"success-stories","entry":"small-business-spotlight-sales-go-through-the-roof"}{"collection":"success-stories","entry":"small-business-spotlight-sales-go-through-the-roof","title":"SMALL BUSINESS SPOTLIGHT Q&A","___interop_pushed":"head_scripts","labels":"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']

Football NSW have announced that Nine Ad Manager has renewed its sponsorship for another year. Launched in 2024, Nine Ad Manager had a successful first year in business with over four thousand small to medium sized businesses using the self-service platform.