Mediaset AdManager

Mediaset AdManager, a privately owned entity headquartered in Italy, provides advertising services. The company employs approximately 10 individuals. Functioning as an advertising platform, Mediaset AdManager facilitates the planning of advertising campaigns on Connected TV, utilizing advanced targeting systems based on audience interests, socio-demographic characteristics, and television viewing habits. The platform enables advertisers to reach viewers across a broad spectrum of content, encompassing entertainment and infotainment programs, fiction, films, and TV series on major channels such as Canale 5, Italia 1, and Rete 4, alongside thematic channels including La5, Extra, Top Crime, Twentyseven, 20, Iris, Cine34, Focus, and Italia2. Mediaset AdManager is designed to offer clear and immediate KPIs, aiming to increase visibility and provide measurable results for campaigns.