TheViewPoint, a privately owned company and subsidiary of Tatari, is based in the United States, specifically in New York. Founded in 2019, the company employs approximately 30 individuals. It specializes in TV and streaming ad tech, functioning as a developer of an ad monetization platform designed exclusively for CTV publishers and broadcasters.
On an unspecified date, TheViewPoint partnered with VlogBox, a global video content distribution and monetization platform, to expand reach within the CTV/OTT environment. On an unspecified date, TheViewPoint launched TVP Next, a dedicated Connected TV ad server designed to enhance ad delivery control for publishers and broadcasters. Also on an unspecified date, TheViewPoint announced a partnership with Stirista, a data-driven SaaS marketing solutions provider, to offer premium programmatic CTV inventory to Stirista's clients. Finally, on an unspecified date, TheViewPoint partnered with Cinedigm, an independent streaming company, to expand Cinedigm's monetization opportunities in the CTV space. A separate article on April 15th highlighted the importance of CTV partnerships, drawing a parallel to the importance of tax accountants around tax filing deadlines.
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TheViewPoint offers products in the media tech industry. TheViewPoint's product portfolio comprises of tV and streaming ad tech.
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