TheViewPoint, a privately owned US-based company founded in 2019 and a subsidiary of Tatari, develops an ad monetization platform. Its primary focus is premium video and connected TV (CTV) advertising. As of 2023, the company employs approximately 30 people and generates less than $10 million in annual revenue. Its headquarters are located in New York.
On an unspecified date, TheViewPoint partnered with VlogBox, a global video content distribution and monetization platform, to expand reach within the CTV/OTT environment. On an unspecified date, TheViewPoint launched TVP Next, a dedicated Connected TV ad server designed to enhance ad delivery control for publishers and broadcasters. Also on an unspecified date, TheViewPoint announced a partnership with Stirista, a data-driven SaaS marketing solutions provider, to offer premium programmatic CTV inventory to Stirista's clients. Finally, on an unspecified date, TheViewPoint partnered with Cinedigm, an independent streaming company, to expand Cinedigm's monetization opportunities in the CTV space. A separate article on April 15th highlighted the importance of CTV partnerships, drawing a parallel to the importance of tax accountants around tax filing deadlines.
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TheViewPoint offers products in the ad tech industry. TheViewPoint's product portfolio comprises of tV and streaming ad tech.
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TheViewPoint's revenues were less than $10M in 2023. All the revenue comes from tV and streaming ad sales.
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