TheViewPoint, a Tatari Company, is a privately held ad monetization platform company founded in 2019 and headquartered in the US. The company has 30 employees and specializes in real-time bidding (RTB) and programmatic advertising for connected TV (CTV) publishers and broadcasters. TheViewPoint's platform is designed to help CTV publishers and broadcasters maximize their advertising revenue by providing access to demand from multiple sources, including programmatic buyers, direct sales, and private marketplaces.

Revenue

Founded

2019

Headcount

28

Headquarters

US

Primary Segment

Marketing Services

Ownership

Privately Owned

News Summary:

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, launched TVP Next, a dedicated Connected TV ad server, on an unspecified date. The company also announced partnerships with VlogBox, a global video content distribution and monetization platform, on an unspecified date; BidSwitch, an infrastructure-level technology that facilitates trading connectivity for over 300 demand- and supply-side platforms, on an unspecified date; and Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory, on an unspecified date.

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TheViewPoint offers products in the ad tech industry. TheViewPoint's product portfolio comprises of RTB and programmatic.
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TheViewPoint has partners like Cineverse.

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