tvScientific

http://tvscientific.com
https://www.linkedin.com/company/tvscientific/

tvScientific, a subsidiary of Pinterest, is headquartered in Pasadena, California, United States. Founded in 2020, the company employs approximately 140 individuals. Functioning as an Idealab company specializing in TV and streaming ad tech, tvScientific provides a CTV advertising platform designed to make TV advertising accessible and measurable for brands and applications. It offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging data to demonstrate the value of TV advertising. The platform reaches 95% of AVOD inventory, utilizing deterministic ID technology to measure ad exposure to outcome. tvScientific was co-founded by senior executives with backgrounds in programmatic advertising, digital media, and ad verification.

2024 Revenue

Founded

2020

Headcount

166

Headquarters

United States

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

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tvScientific offers 5 products in the ad tech and services industry. tvScientific's product portfolio comprises of RTB and programmatic.

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tvScientific's revenues were less than $50M in 2024. All the revenue comes from tV and streaming ad sales.

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tvScientific's customers primarily consist of physical retail, spectator Sports and media and TV services companies. Examples of tvScientific's customers include Staples, National Basketball Association and LG Electronics.