tvScientific

http://tvscientific.com
https://www.linkedin.com/company/tvscientific/

tvScientific, a privately owned company and subsidiary of Pinterest, is headquartered in Pasadena, California. Founded in 2020, it employs approximately 140 people, and its main product is advertising services. The company operates as a CTV advertising platform designed for performance marketers, aiming to make TV advertising accessible and measurable for brands and apps. It offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging extensive data to assess the value of TV advertising. The platform reaches 95% of AVOD inventory, utilizing proprietary, deterministic ID technology to measure ad exposure to outcomes in a transparent and scalable manner.

Revenue

Founded

2020

Headcount

131

Headquarters

Primary Segment

Advertising, marketing, media agencies

Ownership

Privately Owned

Deployments

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tvScientific offers 4 products in the media tech and ad tech and services industries. tvScientific's product portfolio comprises of marketer and agency technology, ad measurement and verification, advertising, marketing, media agencies and tV and streaming ad tech.

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tvScientific's revenues were less than $25M in 2023. Caretta Research has split tvScientific's revenue into 4 different product categories.

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tvScientific's customers primarily consist of spectator Sports, computers and Electronics Manufacturing and physical retail companies. Examples of tvScientific's customers include LG Electronics, National Basketball Association and Staples.