tvScientific

http://tvscientific.com
https://www.linkedin.com/company/tvscientific/

tvScientific, a privately owned company founded in 2020 and headquartered in Pasadena, California, provides ad measurement and verification services for connected TV (CTV) advertising. Employing approximately 140 people, the company's platform aims to simplify and automate TV advertising buying and optimization. Its technology claims to reach 95% of AVOD inventory, using proprietary methods to measure ad exposure and outcomes. In 2023, the company's revenue was less than $10 million. tvScientific was co-founded by individuals with experience in programmatic advertising, digital media, and ad verification, and is an Idealab company.

Revenue

Founded

2020

Headcount

131

Headquarters

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

Similar Companies

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tvScientific offers 4 products in the ad tech and services and media tech industries. tvScientific's product portfolio comprises of advertising, marketing, media agencies, marketer and agency technology, tV and streaming ad tech and ad measurement and verification.

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tvScientific's revenues were less than $25M in 2023. Caretta Research has split tvScientific's revenue into 4 different product categories, the largest of which is tV and streaming ad sales. For full access to tvScientific's revenue breakdown subscribe to Caretta Portal.

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tvScientific's customers primarily consist of physical retail, ball sports and computers and Electronics Manufacturing companies. Examples of tvScientific's customers include LG Electronics, Staples and National Basketball Association (NBA).