tvScientific, a privately owned company and subsidiary of Pinterest, is headquartered in Pasadena, California. Founded in 2020, it employs approximately 140 people, and its main product is advertising services. The company operates as a CTV advertising platform designed for performance marketers, aiming to make TV advertising accessible and measurable for brands and apps. It offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging extensive data to assess the value of TV advertising. The platform reaches 95% of AVOD inventory, utilizing proprietary, deterministic ID technology to measure ad exposure to outcomes in a transparent and scalable manner.

Revenue

Founded

2020

Headcount

131

Headquarters

United States

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

19

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tvScientific offers 5 products in the ad tech and services industry. tvScientific's product portfolio comprises of RTB and programmatic.
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tvScientific's revenues were less than $25M in 2024. All the revenue comes from tV and streaming ad sales.
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tvScientific's customers primarily consist of spectator Sports, physical retail and media and TV services companies. Examples of tvScientific's customers include National Basketball Association, Staples and LG Electronics.

Example Customers

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