tvScientific, a privately owned company founded in 2020 and headquartered in Pasadena, California, provides ad measurement and verification services for connected TV (CTV) advertising. Employing approximately 140 people, the company's platform aims to simplify and automate TV advertising buying and optimization. Its technology claims to reach 95% of AVOD inventory, using proprietary methods to measure ad exposure and outcomes. In 2023, the company's revenue was less than $10 million. tvScientific was co-founded by individuals with experience in programmatic advertising, digital media, and ad verification, and is an Idealab company.

Revenue

Founded

2020

Headcount

131

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

1

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tvScientific offers 2 products in the ad tech industry. tvScientific's product portfolio comprises of premium video and CTV and ad measurement and verification.
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tvScientific's revenues were less than $10M in 2023. All the revenue comes from cTV measurement, attribution and fraud.
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tvScientific has customers like NBCU Advertising & Partnerships.

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