Rogers Sports & Media, also known as Rogers Media, is a privately owned Canadian subsidiary of Rogers Communications, headquartered in Canada. Founded in 1960, the company employs approximately 1,430 individuals and reported $2.3B in revenue as of 2023. Functioning as a media production entity, Rogers Sports & Media owns mass media and sports properties including terrestrial television stations such as Citytv and Omni Television, broadcast properties like Sportsnet, OLN, and localized versions of FX and FXX, as well as the Rogers Radio stations and Frequency Podcast Network. The company also encompasses the associated digital media outlets for these properties and holds rights to air professional and amateur sporting events.
Rogers Sports & Media is leveraging Google Ad Manager to drive scale, performance, and revenue during the Stanley Cup Playoffs, capitalizing on the growth of live sports streaming as audiences shift from linear TV. Previously, on November 4, 2025, Rogers Sports & Media recorded an average audience of 10.9 million viewers across Sportsnet, CityTV, and Sportsnet+ for Game 7 of the Toronto Blue Jays' World Series loss to the Los Angeles Dodgers. This followed the company's announcement on November 3, 2025, that it would shift several smaller-market radio stations, including 97.7 Rock CFGP-FM in Grande Prairie, to a remote-operations model. This move is part of a long-term strategy to streamline radio operations and optimize resources. Earlier, on September 26, 2025, Rogers Sports & Media entered into an exclusive production deal with Bryan and Sarah Baeumler for HGTV in Canada, set to begin in 2027. Under this agreement, the Baeumlers will exclusively create and produce new original unscripted series for HGTV, Rogers Sports & Media’s lifestyle network.
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Examples of Rogers Sports & Media's suppliers include Deltatre, Diversified and Brightcove.
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Rogers Sports & Media currently holds 13 broadcasting rights for sports competitions including basketball, soccer | association football, tennis, multi-sport, horse racing, rugby league and rugby union.
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