Taggify, founded in 2010, is a privately held company headquartered in Argentina. With a team of approximately 20 employees, the company specializes in developing a digital out-of-home programmatic platform. This platform assists brands in effectively reaching outdoor audiences through targeted advertising campaigns.
Taggify, a prominent player in the digital out-of-home (DOOH) advertising industry, reported significant growth in the sector. According to the WOO 2024 global spend survey, DOOH advertising reached a global expenditure of $16.7 billion in 2023, accounting for 36.9% of the total OOH spending. Taggify's CEO and COO, Santiago Mendive and Julio Chamizo, shared key insights from the World Out-of-Home Global Congress 2024 held in Hong Kong. The congress highlighted the outdoor market's growth, surpassing 5% of the total advertising expenditure worldwide. Taggify's DSP platform expanded into the Honduran market, offering agencies and brands advanced functionalities for outdoor advertising, including 26 billboards in Tegucigalpa and San Pedro de Sula. Additionally, Taggify participated in the World Out of Home Organization's Global Congress in Hong Kong, where industry trends and opportunities for 2024 were discussed.
Taggify offers 4 products in the ad tech industry. Taggify's product portfolio comprises of RTB and programmatic, marketer and agency technology and data, targeting and identity.
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