Direct Digital Holdings

Direct Digital Holdings, a publicly owned company headquartered in the United States, was founded in 2018. With approximately 20 employees, it reported $34.7M in revenue as of 2025. Functioning as a holding company, Direct Digital Holdings provides advertising services through its data-optimized programmatic solutions. These solutions span a wide range of channels, including CTV, for businesses across sectors such as energy, healthcare, travel, and financial services. The company operates through its subsidiaries, Huddled Masses, Colossus Media, and Orange 142. These subsidiaries offer supply-side and demand-side advertising platforms to advertisers of all sizes. Colossus Media specifically operates the proprietary sell-side programmatic platform, Colossus SSP.