Direct Digital Holdings

https://www.directdigitalholdings.com
https://www.linkedin.com/company/direct-digital-holdings/

Direct Digital Holdings, a publicly owned holding company founded in 2018 and headquartered in the US, reported approximately $1 million in revenue in 2023. Employing roughly 20 people, the company focuses on real-time bidding (RTB) and programmatic advertising solutions. It operates through subsidiaries—Huddled Masses, Colossus Media, and Orange 142—providing both supply-side and demand-side platforms to various advertisers across sectors including energy, healthcare, travel, and finance. Colossus Media's proprietary Colossus SSP is a key component of their sell-side programmatic offerings.

Revenue

Founded

2018

Headcount

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

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Direct Digital Holdings offers 2 products in the ad tech industry. Direct Digital Holdings's product portfolio comprises of RTB and programmatic.

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Direct Digital Holdings's revenues were $905858.4 in 2023. Caretta Research has split Direct Digital Holdings's revenue into 2 different product categories, the largest of which is demand side platform (DSP), which represents 67% of Direct Digital Holdings's revenue.

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