Direct Digital Holdings

Direct Digital Holdings is a publicly owned company headquartered in the US. Founded in 2018, it operates with approximately 20 employees, specializing in advertising services. The company functions as a holding company providing data-optimized programmatic solutions across various channels, including CTV, for businesses in sectors such as energy, healthcare, travel, and financial services. It operates through its subsidiaries, Huddled Masses, Colossus Media, and Orange 142, which offer both supply-side and demand-side advertising platforms to advertisers. Colossus Media specifically operates the proprietary sell-side programmatic platform, Colossus SSP.