Channel Factory

Channel Factory, a privately owned company founded in 2010 and headquartered in the US, employs approximately 580 people. It operates a technology and data platform designed to improve the performance and contextual relevance of YouTube advertising campaigns. The platform, called ViewIQ, analyzes YouTube channels and videos to identify suitable placements for advertisements, avoiding unsuitable content such as children's programming or incorrect languages. Channel Factory offers both managed and self-service options for creating dynamic whitelists and blacklists of YouTube channels, compatible with platforms like DV360 and Google Ads. The company claims its technology reduces wasted ad spend by approximately 30% compared to campaigns not using its platform, citing internal data indicating that a significant portion (28%) of campaigns run elsewhere place ads on unsuitable content. Channel Factory's services support over 36 languages and offer customizable content lists.