Channel Factory

Channel Factory is a privately owned company headquartered in the US. Founded in 2010, it operates with approximately 580 employees and specializes in advertising services. The company functions as a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Its ViewIQ technology platform analyzes YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory supports advertisers on YouTube through managed service or self-service dynamic whitelists and blacklists, which are implemented via DV360 or Google Ads. The platform offers standard IAB category lists or customized content lists in over 36 languages. Channel Factory incorporates active and historical campaign data into its ViewIQ platform, continuously optimizing throughout campaigns to improve media spend efficiency.