Xapads Media

Xapads Media, a privately owned company headquartered in India, was founded in 2007 with approximately 220 employees, specializing in advertising services. The company provides solutions for brands and agencies, guiding users through awareness, consideration, and conversion stages. Its suite of tools includes Connected TV (CTV), Video (Web and In-App), OEM Solutions, and Mobile Performance. Xapads operates through four business units: Xerxes, which focuses on mobile performance, user acquisition, and app growth; Xaprio, which delivers rich media solutions for branding; Unwire, its CTV advertising platform integrating across various TV formats; and Pulse, a platform for contextually relevant video targeting on YouTube. Additional offerings include OpenRTB for real-time bidding, Programmatic Ads for automated ad buying, and DV360, a programmatic advertising platform through Google. With a reach exceeding 1.9 billion and a network of over 75,000 publishers, Xapads offers tools that support performance, branding, and ad revenue optimization for marketers and media companies.