Madhive

Madhive, founded in 2016 and headquartered in the US, is a privately owned technology company specializing in creative optimization for modern TV advertising. With a team of 220 employees, Madhive offers a self-service platform that simplifies and automates the advertising buying process, allowing advertisers to plan, target, activate, and measure their campaigns efficiently. The company's industry-leading bidder and device graph process a vast number of ad opportunities daily, enabling precise and brand-safe audience connections at scale. Madhive has gained the trust of prominent local content owners, creators, and distributors, including FOX and TEGNA's Premion, as well as national agencies and brands. The company manages over half a billion dollars in media across 12,000+ daily campaigns.