Madhive

Madhive, a privately owned company founded in 2016 and headquartered in the US, provides advertising services. Employing approximately 220 people, the company offers a self-service platform for advertisers to manage television advertising campaigns. This platform automates the buying process, enabling planning, targeting, activation, and measurement. Madhive's technology processes a large volume of ad opportunities daily (260 billion) and utilizes a device graph to deliver targeted, brand-safe advertising. The company serves a range of clients, including national agencies, brands, and local content providers such as FOX and TEGNA's Premion, facilitating over half a billion dollars in media spending across more than 12,000 daily campaigns.