Madhive

Madhive, a privately owned company headquartered in the US, was founded in 2016 and operates in advertising services. Employing approximately 220 individuals, the company specializes in modern TV advertising through its self-service platform. This platform allows advertisers to customize and automate the buying process into one operating system, enabling them to plan, target, activate, and measure their campaigns. Utilizing a bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers audience connections efficiently at scale. The company works with local content owners, creators, and distributors, including FOX and TEGNA's Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns.