Publicly owned Gray Media, also known as Gray, formerly Gray Television, Inc., is headquartered in Atlanta, Georgia, US. The company was founded in 1897, operates with approximately 2040 employees, and reported $3.1B in revenue as of 2025. It specializes in broadcast television and radio, functioning as a multimedia company and an owner of local television stations and digital assets, serving 113 television markets that collectively reach approximately 36 percent of US television households. Its portfolio includes 77 markets with a top-rated television station and 100 markets with the first and/or second highest rated television station, alongside the largest Telemundo Affiliate group spanning 43 markets and totaling nearly 1.5 million Hispanic TV Households. Gray also owns Gray Digital Media, a full-service digital agency that provides national and local clients with digital marketing strategies and advanced digital products and services. Additional media properties include video production companies such as Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios. Gray holds a majority interest in Swirl Films.
On October 15, 2026, KNOP-TV, a Gray Media station, announced its plan to relocate its studio to Parkade Plaza in downtown North Platte’s Canteen District. This move reflects continued investment in the station, its staff, and the North Platte community, which KNOP-TV has served since December 1958. Earlier on the same day, Gray Media partnered with Joy 101, a wellness company founded by Hoda Kotb. This collaboration will introduce weekly health segments to its syndicated "Aging Untold" program and selected local newscasts starting in January 2027. Additionally, participating Gray employees will gain access to the Joy 101 app and its expert-led resources through a new workplace wellness initiative. Previously, on October 11, 2026, Gray Media and the St. Louis Blues announced a multi-year partnership. This agreement will simulcast 10 select "Blue Note+" telecasts over-the-air on First Alert ABC in St. Louis and ten other markets within the team's five-state broadcast territory, covering over 4.8 million television households. This arrangement extends a multi-faceted partnership between the Blues and Gray for a third year onto Gray's new ABC 32.
Gray Media offers 149 products in the media tech and media and telecoms services industries. Gray Media's product portfolio comprises of broadcast television and radio and media managed services.
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Gray Media's revenues were $3.1B in 2025. Caretta Research has split Gray Media's revenue into 3 different product categories, the largest of which is linear TV advertising (local), which represents 52% of Gray Media's revenue.
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