Gray Media, a publicly owned company headquartered in Atlanta, Georgia, was founded in 1897 and formerly operated as Gray Television, Inc. The company operates with approximately 2,040 employees, reported $3.6 billion in revenue as of 2024, and functions as a tier 1 media tech buyer. It specializes in broadcast television and radio, acting as an owner of local television stations and digital assets. Its operations span 113 television markets, collectively reaching approximately 36 percent of US television households, with a portfolio that includes 77 markets featuring a leading television station and 100 markets with among the highest-rated television stations. The company also oversees the largest Telemundo Affiliate group, covering 43 markets and totaling nearly 1.5 million Hispanic TV Households. Gray Media further owns Gray Digital Media, a full-service digital agency that provides digital marketing strategies, products, and services to national and local clients. Its additional media properties encompass video production companies such as Raycom Sports, Tupelo Media Group, and PowerNation Studios, alongside studio production facilities including Assembly Atlanta and Third Rail Studios. Gray Media maintains a majority interest in Swirl Films.
Gray Media completed the $6.25 million acquisition of ABC affiliate WBBJ-TV in Jackson, Tennessee, from Bahakel Communications on February 18, 2026. Earlier on the same day, Gray Media pioneered a strategy to automate news production using advanced software solutions to reduce reliance on traditional staff roles, successfully testing this approach at its KNOP News 2 station in North Platte, Nebraska. This follows the company's February 12 announcement of a partnership with the Atlanta Braves to broadcast 15 live spring training games on free over-the-air television across 26 markets in the Southeast via the "Braves on Gray" initiative.
Gray Media offers 150 products in the media and telecoms services and media tech industries. Gray Media's product portfolio comprises of media managed services and broadcast television and radio.
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Gray Media's revenues were $3.6B in 2024. Caretta Research has split Gray Media's revenue into 3 different product categories, the largest of which is local broadcaster advertising, which represents 54% of Gray Media's revenue.
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