Ross Video, also known as Ross, is a privately owned company headquartered in Canada. Founded in 1973, it employs approximately 1430 individuals and reported $320.0M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in live video production and media asset management solutions and services. Its product and services portfolio includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems, and live event production services.

2024 Revenue

Founded

1973

Headcount

1,428

Headquarters

Canada

Primary Segment

Live production

Ownership

Privately Owned

Deployments

328

News Summary:

David Ross, speaking at the 2026 NAB Show on April 23, stated that the broadcast production industry is now receptive to arguments for efficiency, a concept he has advocated for three decades. On April 22, Ross Video announced that its executives would participate in a May 14 webinar alongside Morgan Murphy Media and Graham Media Group to discuss AI's role in reshaping media workflows, covering areas from ingest through playout and capture to multiplatform distribution. Previously, on April 21, French broadcaster RMC BFM enhanced its dynamic studio storytelling by integrating Ross Video solutions, including XPression and XPression Tessera, to improve graphics, robotics, and video display capabilities for consistent design and faster content creation. This follows news from April 20 that NETGEAR AV entered a strategic partnership with Ross Video, enabling Ross Video to directly offer a curated selection of NETGEAR AV's M4350 series switches to simplify IP production infrastructure for engineers and integrators.

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Ross Video offers 55 products in the pro AV and media tech industries. Ross Video's product portfolio comprises of production and post production, content supply chain, live production, broadcast professional services, video processing and playout, graphics, media cloud and storage, digital signage and professional display, pro AV controls and infrastructure, media managed services, content acquisition, audio and connectivity infrastructure.
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Ross Video's revenues were less than $500M in 2024. Caretta Research has split Ross Video's revenue into 34 different product categories, the largest of which is live production graphics. For full access to Ross Video's revenue breakdown subscribe to Caretta Portal.
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Ross Video's customers primarily consist of enterprise and telecoms software companies. Examples of Ross Video's customers include China Media Group, NBCUniversal and Cisco. Ross Video has commercial and technical partners like VITEC, Intersport and AJA Video Systems. Examples of Ross Video's suppliers include MainConcept and BitFire.

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