Bitcentral, operating as an independent subsidiary of Banyan Software following a June 2026 acquisition, is headquartered in Newport Beach, California. Founded in 2026, the company is a provider of newsroom production and automated playout software, specializing in camera-to-air workflow solutions. Its main product focus includes production and post-production, encompassing media asset management, ingest, editing, and archiving. Bitcentral's technology infrastructure supports the daily operations of approximately 40 broadcast groups across more than 1,600 newsrooms and television stations throughout the United States and Mexico. Under Banyan's permanent ownership model, the company is focused on advancing its legacy systems with next-generation broadcast capabilities, specifically targeting cloud-based operations and AI-driven production tools.

Revenue

Founded

2026

Headcount

-

Headquarters

United States

Primary Segment

Production and post production

Ownership

Privately Owned

Deployments

27

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Bitcentral offers 5 products in the media tech industry. Bitcentral's product portfolio comprises of production and post production and video processing and playout.
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Bitcentral's customers primarily consist of broadcast television and radio companies. Examples of Bitcentral's customers include Nexstar Media Group, Gray Media and Raycom Media.

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