Bitcentral, a privately owned subsidiary of Banyan Software, is headquartered in Newport Beach, California. Founded in 2026, the company specializes in newsroom production and automated playout software, focusing on camera-to-air workflow solutions. Its offerings include media asset management, ingest, editing, and archiving. Bitcentral's technology infrastructure supports the daily operations of approximately 40 broadcast groups across more than 1,600 newsrooms and television stations throughout the United States and Mexico. Under Banyan's ownership, Bitcentral is advancing its legacy systems with next-generation broadcast capabilities, specifically targeting cloud-based operations and AI-driven production tools.

Revenue

Founded

2026

Headcount

-

Headquarters

United States

Primary Segment

Production and post production

Ownership

Privately Owned

Deployments

27

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Bitcentral offers 6 products in the media tech industry. Bitcentral's product portfolio comprises of video processing and playout and production and post production.
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Bitcentral's customers primarily consist of broadcast television and radio companies. Examples of Bitcentral's customers include Nexstar Media Group, Gray Media and Raycom Media.

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