Avid

https://www.avid.com/
https://www.linkedin.com/company/avid-technology/

Avid, also known as Avid Technology, is a privately owned US-based company founded in 1987, employing approximately 1670 people. The company reported $410.0M in revenue as of 2024 and operates as a tier 1 media tech buyer. It specializes in multimedia technology, focusing on audio and video solutions for production and post-production. The company's offerings include digital non-linear editing (NLE) systems, video and audio editing software, music notation solutions, and management and distribution services.

2024 Revenue

Founded

1987

Headcount

1,663

Headquarters

Primary Segment

Production and post production

Ownership

Privately Owned

Deployments

317

News Summary:

On April 23, 2026, Avid and Google Cloud announced a multi-year partnership to integrate generative and agentic artificial intelligence into Avid's media production tools. This collaboration focuses on Avid Media Composer and Avid Content Core, bringing Google Cloud's Gemini models and Vertex AI into software widely used in film and television post-production. The initiative aims to reduce time spent on media discovery, logging, and editing, addressing the technical drudgery often associated with tasks like syncing clips, hunting for B-roll, and managing extensive metadata libraries. Previously, on April 22, 2026, at the NAB Show, Craig Wilson, senior director of product management at Avid, highlighted the industry's shift from questioning AI adoption to exploring its practical benefits, suggesting that the most valuable AI in a newsroom operates in the background.

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Avid offers 19 products in the media tech and media and telecoms services industries. Avid's product portfolio comprises of production and post production, live production, content supply chain, media cloud and storage, content rights, graphics and audio.

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Avid's revenues were less than $500M in 2024. Caretta Research has split Avid's revenue into 13 different product categories, the largest of which is live video ingest and playout servers. For full access to Avid's revenue breakdown subscribe to Caretta Portal.

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May

2nd

2026

16:36

Emerging Tech, New Offerings, Artificial Intelligence

Viewpoint: At NAB Show, AI moves from hype to newsroom reality

We’re back after taking a long break, and also to process what happened at the White House Correspondents Dinner last month (which was controversial even before a gunman tried to sprint past security and down into the ballroom of the Washington Hilton).

The Desk US

May

1st

2026

09:10

Emerging Tech

Avid Launches Pro Tools 2026.4

Burlington, MA (May 1, 2026)—Avid has released Pro Tools 2026.4, introducing Track Pin, support for the MPEG‑H immersive broadcast standard and Dolby Headphone Personalization. Track Pin introduces a way to stay focused by enabling users to lock important tracks in place within the edit window, ensuring they remain visible throughout the session.

Mixonline

May

1st

2026

03:56

Emerging Tech

H audio to Pro Tools

Avid has released an update to Pro Tools that includes both MPEG-H audio and Dolby headphone personalisation. The release also enhances Avid’s integrated speech-to-text capabilities, and brings Massive X Player and premium sound content to the software.

TVBEurope

Apr

30th

2026

07:49

Emerging Tech, B2B Tag

Avid Announces Latest Pro Tools Release

Avid has announced the release of Pro Tools 2026.4, which introduces Track Pin – a new way to stay focused in large, complex sessions – alongside support for the MPEG‑H immersive broadcast standard and Dolby Headphone Personalization.

ProSoundWeb

Apr

29th

2026

03:20

Big Data/Analytics

Propensity Modeling in Avid: See Which Donors are Likely to Give, Lapse, or Upgrade.

The signal is already in your file. The donor most likely to give next, the lapsed supporter most likely to come back, the segment ready for a specific ask. The question isn’t whether it exists — it’s whether anyone on your team sees it before the window closes.

Avid

Apr

29th

2026

03:00

Artificial Intelligence, B2B Tag

The American Society of Cinematographers

Avid and Google Cloud are partnering to integrate generative and agentic AI into creative tools from Avid. By embedding Google’s Gemini models and Vertex AI directly into Avid’s solutions, the collaboration aims to transform video editing from a mostly manual process into an intelligent, AI-assisted experience.

The American Society of Cinematographers

Apr

28th

2026

10:25

Partnerships and Alliances, Artificial Intelligence

NAB 2026: AI-Powered Video Creation with Avid and Google

Avid and Google teamed up for a tech preview at NAB 2026 to demonstrate new generative video functionality for Avid Media Composer. This workflow tool brings us to the front of the lens, where we’ve moved one step closer to building realistic content with Gen AI.

Streaming Media

Apr

26th

2026

18:30

Emerging Tech

Making the Media S6E07: Suite Streams

S6E07: Suite Streams Listen to hear: Ways to use simple yet powerful review and approval workflows directly in Media Composer How teams are accessing browser-based review and approval tools, securely accessible from anywhere Why Media Composer is hosting more extensions workflows than ever before Teams are more dispersed than ever.

Avid Technology

Apr

23rd

2026

12:32

Partnerships and Alliances, New Offerings, Artificial Intelligence

Avid & Google Cloud bring AI to media editing tools

Avid and Google Cloud have signed a multi-year partnership to bring generative and agentic artificial intelligence to Avid's media production tools. The deal focuses on Avid Media Composer and Avid Content Core. The integration brings Google Cloud's Gemini models and Vertex AI into software used in film and television post-production, aiming to reduce time spent on media discovery, logging and editing.

Cmotech India

Apr

23rd

2026

09:49

Partnerships and Alliances, New Offerings, Artificial Intelligence

Avid & Google Cloud bring AI to media editing tools

ChannelLife Australia

Apr

23rd

2026

01:43

Partnerships and Alliances, New Offerings, Artificial Intelligence

Avid & Google Cloud Launch AI-Powered Media Editing Tools

The era of the “button-pusher” in post-production is officially over. For decades, the brilliance of a film editor has often been buried under the weight of technical drudgery—syncing clips, hunting for a specific B-roll shot, and managing massive metadata libraries.

Archyworldys

Apr

22nd

2026

18:30

Partnerships and Alliances, New Offerings, Artificial Intelligence

Avid & Google Cloud bring AI to media editing tools

IT Brief Australia

Avid's customers primarily consist of enterprise cloud companies. Examples of Avid's customers include China Media Group, NBCUniversal and Amazon Web Services (AWS). Avid has commercial and technical partners like Chyron, Ortana Media Group and Amazon Web Services (AWS). Examples of Avid's suppliers include Zero Density, Matrox Video and MainConcept.

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