Avid Technology, a privately held US company founded in 1987, provides multimedia technology solutions. Employing approximately 1670 people, the company's offerings include digital non-linear editing (NLE) systems, video and audio editing software, music notation software, and content management and distribution services. In 2023, Avid's revenue was less than $500 million. Its primary focus is on live production technologies.

2024 Revenue

Founded

1987

Headcount

1,663

Headquarters

US

Primary Segment

Production and post production

Ownership

Privately Owned

Deployments

315

News Summary:

Avid unveiled Avid Content Core, a content data platform designed to improve content production and publishing efficiency. On September 8, 2025, at IBC 2025 in Paris, the UHD World Association announced a technical collaboration with Avid to integrate the Audio Vivid standard into Pro Tools. Avid also partnered with wTVision to integrate wTVision's graphics solutions into Avid's newsroom workflows, allowing journalists to access and use graphics directly within Avid iNEWS. At IBC 2025 in Amsterdam, Avid showcased AI-driven updates for Media Composer, Pro Tools, and MediaCentral, along with expanded APIs and partner integrations focused on automating editorial workflows. These updates aim to address production bottlenecks in areas such as transcription, translation, media management, and newsroom scheduling.

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Avid offers 19 products in the media and telecoms services and media tech industries. Avid's product portfolio comprises of content supply chain, production and post production, audio, media cloud and storage, content rights, graphics and live production.
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Avid's revenues were less than $500M in 2024. Caretta Research has split Avid's revenue into 13 different product categories, the largest of which is live video ingest and playout servers. For full access to Avid's revenue breakdown subscribe to Caretta Portal.
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Avid's customers primarily consist of broadcast television and radio and enterprise cloud companies. Examples of Avid's customers include Amazon Web Services (AWS), NBCUniversal and China Media Group (CMG). Avid has commercial and technical partners like Remote Picture Labs (RPL), Chyron and Amazon Web Services (AWS). Examples of Avid's suppliers include Zero Density, Matrox Video and MainConcept.

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