Avid Technology, a privately held US company founded in 1987, provides multimedia technology solutions. Employing approximately 1670 people, the company's offerings include digital non-linear editing (NLE) systems, video and audio editing software, music notation software, and content management and distribution services. In 2023, Avid's revenue was less than $500 million. Its primary focus is on live production technologies.
Avid announced a strategic collaboration agreement with Amazon Web Services (AWS) to offer a cloud-based production framework for film and television production companies, addressing challenges such as rising costs, reduced budgets, and complex workflows. Avid also showcased its most advanced post-production workflows at the NAB Show 2025 in Las Vegas, from April 5-9 (Booth SL1516). This included demonstrations of seamless end-to-end post-production workflows and the Avid on AWS production framework, enabling efficient work from anywhere. Further announcements at NAB 2025 included updates to the AI-powered PhraseFind and ScriptSync tools in Media Composer, and improved interoperability between Media Composer and Pro Tools. An interview regarding Avid VENUE | S6L at Paderborn Theatre was also conducted.
Avid offers 16 products in the media tech industry. Avid's product portfolio comprises of live production, audio, media cloud and storage and production and post production.
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Avid's revenues were less than $500M in 2023. Caretta Research has split Avid's revenue into 9 different product categories, the largest of which is live video ingest and replay servers. For full access to Avid's revenue breakdown subscribe to Caretta Portal.
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Avid's customers primarily consist of entertainment Providers and broadcast television and radio companies. Examples of Avid's customers include China Media Group (CMG), NBCUniversal and Paramount Global. Avid has commercial and technical partners like Amazon Web Services (AWS), Remote Picture Labs (RPL) and Chyron. Examples of Avid's suppliers include MainConcept, Matrox Video and Zero Density.
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