Avid

https://www.avid.com/
https://www.linkedin.com/company/avid-technology/

Avid, also known as Avid Technology, a privately owned company headquartered in the US, was founded in 1987 and employs approximately 1310 individuals. The company reported $400.0M in revenue as of 2025. Functioning as a tier 1 media tech buyer, it focuses on production and post-production, specializing in audio and video solutions, including digital non-linear editing (NLE) systems, video and audio editing software, music notation solutions, and management and distribution services.

2025 Revenue

Founded

1987

Headcount

1,485

Headquarters

United States

Primary Segment

Production and post production

Ownership

Privately Owned

Deployments

324

News Summary:

On September 11, 2026, Avid and Google Cloud expanded their strategic partnership to introduce a browser-based version of Avid Media Composer and an upgraded Avid Content Core platform. The update embeds Google Cloud’s Gemini Enterprise and BigQuery into Avid’s post-production environment, along with media-specific AI agents and Avid tools to enable secure remote work for creative teams. Earlier, on September 10, 2026, Avid and FilmLight announced a strategic partnership to integrate a Baselight-powered color experience natively into Avid Media Composer. This collaboration aims to establish a more connected color pipeline for post-production, moving beyond traditional plug-in workflows to link color from dailies through finishing and delivery.

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Avid offers 19 products in the media and telecoms services and media tech industries. Avid's product portfolio comprises of content rights, production and post production, live production, media cloud and storage, content supply chain, audio and graphics.

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Avid's revenues were less than $500M in 2025. Caretta Research has split Avid's revenue into 13 different product categories, the largest of which is live video ingest and playout servers. For full access to Avid's revenue breakdown subscribe to Caretta Portal.

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Sep

15th

2026

11:18

B2B Tag, Management Changes

Profile: Kyle Bubp, CISO, Avid

Kyle Bubp’s interest in technology started early. Growing up in the 1990s, he was introduced to computers by his father, who built and repaired them as a side business. By seven or eight years old, Kyle was already exploring MS DOS, bulletin board systems, and the early internet.

Klogixsecurity

Sep

15th

2026

09:45

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, Partnerships, New Offerings

Avid, Google Cloud Bring Media Composer to the Browser

Avid and Google Cloud today announced the expansion of their strategic partnership, introducing browser-based Avid Media Composer, the company’s flagship video editing platform, and an upgraded Avid Content Core, Avid’s content data platform. By embedding Google Cloud’s Gemini Enterprise and Google BigQuery directly into Avid’s post-production environment alongside media-specific AI agents and Avid tools, creators can remove the constraints of physical hardware and administrative friction.

MarTech Cube

Sep

15th

2026

06:30

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, Partnerships, New Offerings

Avid announces Google browser

Avid has extended its strategic partnership with Google to launch Media Composer in Chrome. The company is also embedding Google Cloud’s Gemini Enterprise and Google BigQuery directly into its post production environment, enabling editors and directors to collaborate from anywhere and automate repetitive tasks.

TVBEurope

Sep

14th

2026

10:34

Partnerships and Alliances, B2B Tag, Partnerships

Avid & FilmLight Partner, Integrating Baselight Color Workflows into Media Composer

Avid and FilmLight have announced a strategic partnership to bring Baselight color processing directly into Avid Media Composer. This initiative moves color work past traditional plug-in handoffs, helping post-production teams keep creative intent consistent from dailies to final delivery.

Toolfarm

Sep

14th

2026

04:01

B2B Tag, Partnerships

ELEMENTS announces partnership with AVID to ensure future compatibility for shared storage workflows

As Avid continues to evolve Avid Media Composer, close compatibility with third-party storage platforms remains essential for professional media workflows. Following Avid’s recent announcement that, starting with Media Composer 2026.8, project sharing on third-party storage will be supported exclusively with Media Composer Enterprise, particular attention is being given to the integration of the ELEMENTS platform with the new, overhauled bin locking functionality.

Elements

Sep

13th

2026

18:35

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, Partnerships, New Offerings

Avid, Google Cloud Expand Partnership for Browser-Based Media Composer

Avid and Google Cloud announced the expansion of their strategic partnership, introducing browser-based Avid Media Composer, the company's flagship video editing platform, and an upgraded Avid Content Core, Avid's content data platform. By embedding Google Cloud's Gemini Enterprise and Google BigQuery directly into Avid's post-production environment alongside media-specific AI agents and Avid tools, creators can remove the constraints of physical hardware and administrative friction.

The Fast Mode

Sep

13th

2026

14:25

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Avid, Google Cloud Expand Partnership for Browser-Based Media Composer

Read this article and more on NewsNow, the independent news discovery platform.

NewsNow

Sep

12th

2026

06:30

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships, New Offerings

Avid and Google Cloud extend partnership

The editing suite is moving beyond the workstation as Avid and Google Cloud expand their strategic partnership with a browser-based version of Avid Media Composer and new AI-driven workflows designed to give editors greater flexibility over where and how they work.

Proavl-Mea

Sep

12th

2026

06:30

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships, New Offerings

Avid and Google Cloud extend partnership

Pro AVL Central

Sep

11th

2026

18:30

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, Partnerships, New Offerings

Tech Current Daily Brief — September 12, 2026

The last 24 hours show AI moving from standalone assistants into operating systems, production infrastructure and specialized industry workflows. Google launched a native Gemini app for Windows, bringing Workspace context and generative tools directly onto the desktop.

Teccurrent

Sep

11th

2026

09:58

Product Updates

IBC2026: SNS validates EVO compatibility with avid media composer 2026.8, adds browser

Studio Network Solutions (SNS) is bringing a pair of workflow updates to IBC2026 (Stand 7.B22, Sept. 11-14): validated EVO shared-storage compatibility with Avid Media Composer 2026.8 Enterprise, including support for collaborative shared projects and bin locking, and a new browser-based upload capability for Outpost, its cloud-native review-and-approval platform.

SVG Europe

Sep

11th

2026

09:21

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, Partnerships, New Offerings

Avid & Google Cloud Expand Partnership For Browser-Based Media Composer

Avid and Google Cloud said today they are expanding their strategic partnership to introduce a browser-based version of Avid Media Composer and an upgraded Avid Content Core platform. The companies said the update will embed Google Cloud’s Gemini Enterprise and BigQuery into Avid’s post-production environment, along with media-specific AI agents and Avid tools, so creative teams can work securely from anywhere.

TVNewsCheck

Avid's customers primarily consist of enterprise cloud companies. Examples of Avid's customers include Amazon Web Services (AWS), China Media Group and NBCUniversal. Avid has commercial and technical partners like Amazon Web Services (AWS), Ortana Media Group and Chyron. Examples of Avid's suppliers include Matrox Video, Zero Density and MainConcept.

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Avid

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