Latakoo, a privately owned US-based company founded in 2010, provides a content supply chain solution. Employing approximately 30 people, the company facilitates the transfer and delivery of video and digital media files. In 2023, its revenue was less than $10 million.
Latakoo tested Google Gemini's AI video generator to assess potential efficiency improvements for its system. Dr. Brian Calfano, Latakoo's Scholar in Residence, published his eleventh book, *Reporting U.S. Politics: The Local TV Perspective*, on an unspecified date. Calfano also commented on the changing media landscape and the challenges of visual storytelling in broadcast news, noting the increasing centralization of news coverage and the limitations of available video footage. Latakoo's AI features were highlighted for their role in simplifying user workflows.
latakoo's customers primarily consist of broadcast television and radio and armed Forces companies. Examples of latakoo's customers include Nexstar Media Group and United States Department of Defense. latakoo has commercial and technical partners like Avid, Microsoft and Panasonic.
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