Axle (Axle.ai or Axle AI), a privately owned US company founded in 2012, provides software for managing and distributing media assets. Employing approximately 30 people, the company's content supply chain solution integrates with existing file structures to enable remote file management and search. Its offerings include media asset management, Adobe Creative Cloud integrations, AI-powered speech search, workflow automation, transcription services, and storage solutions via third-party integrations. In 2023, the company's revenue was less than $10 million.
Axle AI made several announcements at the NAB Show 2025, held in Las Vegas. On March 25, 2025, Axle AI and Archiware announced an optimized MAM and archiving solution for Apple's M4 Mac Mini and Mac Studio, showcased at booths SL4830 and SL3705. Also at NAB 2025 (booth SL4830), Axle AI launched AI-powered media search software for on-premise or private cloud use. In a separate announcement, Axle AI partnered with Imagine Products to showcase ShotPut Studio 2.0, featuring a new Automation feature, at their booth (SL4830) during the show.
Axle's customers primarily consist of spectator Sports companies. Examples of Axle's customers include Dutch National Opera & Ballet, Youngevity International (YGYI) and Bleacher Report.
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