Axle (Axle.ai or Axle AI), a privately owned US company founded in 2012, provides software solutions for managing and distributing media assets. Employing approximately 30 people, the company's offerings include a media asset management platform facilitating searching and distribution, along with integrations such as Adobe Creative Cloud compatibility, AI-powered speech search, workflow automation, transcription services, and third-party storage solutions. As of 2024, the company's annual revenue was less than $10 million. The software integrates with existing file structures to enable remote management and file searching.
Axle AI launched a new white-label option for cloud-hosted versions of its Axle AI Platform software on an unspecified date in conjunction with Storj. On September 2nd, 2025, a strategic partnership with ERA, a provider of Infrastructure as a Service (IaaS) solutions, was announced. Also, Nusrat Akter Lovely contributed to the ABU AI Forum 2025 in Beijing, highlighting how Axle AI's on-premises AI-powered media asset management (MAM) assists broadcasters in achieving sustainability goals. Axle AI will participate in IBC 2025, addressing cybersecurity challenges within the media industry's transition to IP-based infrastructure and cloud systems.
Axle's customers primarily consist of niche sports companies. Examples of Axle's customers include Youngevity International, Dutch National Opera & Ballet and Bleacher Report.
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