Vida, a privately owned company headquartered in the US, operates as a subsidiary of Visual Data. Founded in 2022, it employs approximately 10 individuals and reported $1.5M in revenue as of 2024. The company specializes in providing a content supply chain through its SaaS content operating system, which supports functions ranging from clip sales and production collaboration to library management and connected platform distribution.
On January 21, 2025, Vida announced a strategic partnership with JB&A Distribution. On August 22, 2024, Seven.One Studios International implemented Connect2, Vida's self-service asset management application. Vida's Content OS platform integrated with BBC and Getty Images, impacting archive management and content monetization. Vida also announced that its Content OS is listed on the AWS Marketplace. Finally, Vida plans to showcase VIDA x AirFrame™ and Connect2 at the NAB Show 2025 in Las Vegas.
Vida's customers primarily consist of marketplaces, media and TV services and manufacturing companies. Examples of Vida's customers include Getty Images, Mattel and BBC Studios.
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