Vida, a privately owned US-based company founded in 2022, provides a software-as-a-service (SaaS) content operating system. With a current headcount of 10 employees, the company's revenue in 2023 was less than $10 million. Vida's platform supports various aspects of the content supply chain, including clip sales, production collaboration, library management, and distribution across connected platforms. It is a subsidiary of Visual Data.
On January 21, 2025, Vida announced a strategic partnership with JB&A Distribution. On August 22, 2024, Seven.One Studios International implemented Connect2, Vida's self-service asset management application. Vida's Content OS platform integrated with BBC and Getty Images, impacting archive management and content monetization. Vida also announced that its Content OS is listed on the AWS Marketplace. Finally, Vida plans to showcase VIDA x AirFrame™ and Connect2 at the NAB Show 2025 in Las Vegas.
Vida's customers primarily consist of marketplaces, media and TV services and manufacturing companies. Examples of Vida's customers include BBC Studios, Mattel and Getty Images.