Sinclair Broadcast Group

Sinclair Broadcast Group

http://sbgi.net/
https://www.linkedin.com/company/sinclair-broadcast-group/

Sinclair Broadcast Group, a publicly owned company headquartered in the US, was founded in 1986, employs approximately 11,500 individuals, and reported $3.2B in revenue as of 2025. The company specializes in broadcast television and radio, operating as a television broadcasting company. It owns a multicast network, four radio stations, and a cable network, focusing on local news delivery and sports content production. Broadcast content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms.

2025 Revenue

Founded

1986

Headcount

7,100

Headquarters

United States

Primary Segment

Broadcast television and radio

Ownership

Publicly Owned

News Summary:

Broadcasters, including station groups like Sinclair, are currently grappling with the impending end of C-band distribution to affiliates, following the FCC’s decision for an accelerated auction of most remaining spectrum by 2030, raising concerns about potential transition costs and the extent of FCC compensation. This discussion follows remarks made by Sinclair leadership on September 10, when President and CEO Christopher Ripley and Executive VP & CFO Narinder Sahai presented at the Bank of America 2026 Media Communications & Entertainment Conference. During the conference, Sinclair outlined its business strength, citing a favorable federal broadcast policy backdrop, a robust political advertising cycle, and an ongoing technology overhaul. Ripley also stated that the television licenses accumulated by the company over the years could represent a $4 billion opportunity if Sinclair is permitted to sell or lease access to its spectrum in the future. Earlier on September 10, Sinclair’s CBS affiliate WKRC in Cincinnati announced it is adding a 3 p.m. weekday newscast and a Sunday politics program.

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Sinclair Broadcast Group offers 108 products in the media and telecoms services and ad tech and services industries. Sinclair Broadcast Group's product portfolio comprises of data, targeting and identity, media and TV services and broadcast television and radio.

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Sinclair Broadcast Group's revenues were $3.2B in 2025. Caretta Research has split Sinclair Broadcast Group's revenue into 6 different product categories, the largest of which is linear (local broadcaster), which represents 29% of Sinclair Broadcast Group's revenue.

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Sep

16th

2026

09:10

Emerging Tech, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Sinclair and Nexstar Partner to Increase Awareness of NextGenTV

Sinclair, Inc. (NASDAQ: SBGI), and Nexstar Media Group, Inc. (NASDAQ: NXST), today announced a joint consumer education campaign designed to increase awareness and understanding of NextGenTV, the broadcast technology powered by ATSC 3.0.■

Sep

14th

2026

11:37

Events, Emerging Tech, B2B Tag, Events and Conferences

TV on Phones Without Mobile Data: India Could Unlock D2M’s Global Push

India’s vast market could unlock television on phones without a data plan or SIM card. At IBC 2026 in Amsterdam, broadcast executives from the US and Brazil highlighted the country’s potential to drive Direct-to-Mobile adoption, with compatible devices, policy certainty and industry coordination crucial to making it work Watching television on a phone without a mobile data plan or SIM card could become a compelling proposition for Indian consumers.

Sep

11th

2026

09:17

Emerging Tech, B2B Tag

Sinclair Local Stations Push Report Linking Anti-Flock Critics to Pro-China Activist Network

The Sinclair-syndicated package relied on a disputed white paper that did not mention the 'No Kings' protests named in its headline At least 40 local television stations across America have run the same segment telling viewers that opposition to Flock surveillance cameras is the work of a far-left network with links to China.

International Business Times UK

Sep

11th

2026

06:30

Events, B2B Tag, Events and Conferences, Regulatory Compliance

IBC 2026: Broadcasters mull post C-band (and post-broadcast) future

Networks and broadcast station groups in the US continue to grapple with the impending end of C-band distribution to affiliates following the FCC’s decision to opt for an accelerated auction of all but 40MHz of the remaining spectrum by 2030, with concerns about the potential cost of transition and the extent to which the FCC will compensate this.

Sep

10th

2026

09:27

Events, B2B Tag, Events and Conferences, Regulations and Policies

Sinclair, Inc. (SBGI) Presents at Bank of America 2026 Media,Communications & Entertainment Conference Transcript

Sinclair, Inc. (SBGI) Bank of America 2026 Media,Communications & Entertainment Conference September 10, 2026 10:30 AM EDT Company Participants Christopher Ripley - President & CEONarinder Sahai - Executive VP & CFO Conference Call Participants Marlane Pereiro - BofA Securities, Research Division Presentation Marlane PereiroBofA Securities, Research Division With us today, Chris Ripley, CEO of Sinclair Broadcasting and Narinder Sahai, CFO.

Sep

10th

2026

08:12

B2B Tag, Debt Levels and Repayment

Sinclair CEO: Monetizing spectrum is $4 billion opportunity for broadcasters

Television licenses accumulated by Sinclair, Inc. over the years could be worth as much as $4 billion if the broadcaster is permitted to sell or lease access to its spectrum in the future, the company’s chief executive said at an industry conference this week.

Sep

10th

2026

06:30

Sinclair’s TV Station in Ohio Adding Newscast and Politics Program – NewsBlues.com

By Paul Greeley WKRC, Sinclair’s CBS affiliate in Cincinnati, is adding a 3 p.m. weekday newscast and a Sunday To access the full article, please login or subscribe below. Get full access to the NewsBlues.com! Digital Subscription – $9.95/Month* Digital Subscription – $19.95/Quarter* Digital Subscription – $34.95/Semi-Annual* *Automatically Renews.

Sep

10th

2026

06:30

Events, B2B Tag, Events and Conferences

Sinclair at Bank of America 2026 Media, Communications & Entertainment Conference: political ad strength

Sinclair, Inc. (SBGI) used Thursday, 10 September 2026, at the Bank of America 2026 Media, Communications & Entertainment Conference to outline a business that is benefiting from a friendlier federal broadcast policy backdrop, a strong political advertising cycle and a long-running technology overhaul.

Sep

9th

2026

11:47

Events, B2B Tag, Events and Conferences

Sinclair, Inc. (SBGI) Presents at Citi's 2026 Global TMT Conference Transcript

Sinclair, Inc. (SBGI) Citi's 2026 Global TMT Conference September 9, 2026 2:35 PM EDT Company Participants Christopher Ripley - President & CEONarinder Sahai - Executive VP & CFO Conference Call Participants Jason Bazinet - Citigroup Inc., Research Division Presentation Jason BazinetCitigroup Inc., Research Division Pleased to have Sinclair broadcasting with us today.

Sep

8th

2026

07:38

Events, B2B Tag, Events and Conferences

Sinclair's Criminally Obsessed to Present “Maternal Mental Health: How the Lindsay Clancy Trial Could Change Treatment” National Town Hall to Air on September 9

BALTIMORE – September 8, 2026 – Sinclair today announced a national town hall examining maternal mental health and the questions surrounding diagnosis, treatment and intervention that have been brought into focus by the Lindsay Clancy trial.

Sinclair Broadcast Group

Sep

3rd

2026

13:21

B2B Tag, Rebranding

WTTO Rebrands as The 205, Reinforcing Commitment to Birmingham Community

BIRMINGHAM, Ala. – September 3, 2026 – Sinclair today announced that WTTO, its Birmingham station has rebranded as The 205. The new name is inspired by Birmingham’s 205 area code and reflects WTTO’s continued commitment to serving the Birmingham community with programming that is relevant, local and connected to the market.

Sinclair Broadcast Group

Sep

1st

2026

06:30

Emerging Tech, B2B Tag, Digital Transformation Initiatives

Broadcasters Gain Flexibility in Pursuit of 5G Multicasting

As U.S. TV station owners’ prospects increasingly depend on how they deal with challenges posed by the global 5G juggernaut, newfound flexibility in the use of the fast-evolving cellular technology is opening more promising paths to their success in the battles ahead.

Examples of Sinclair Broadcast Group's suppliers include Amazon Web Services (AWS), Sportradar and Deloitte.

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Sinclair Broadcast Group currently holds broadcasting rights for sports competitions including basketball.

Example Sports Rights Suppliers

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