Samba TV is a privately owned company headquartered in the US. Founded in 2008, it employs approximately 370 individuals and reported $179.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a tier 1 media tech buyer. It provides first-party data for Connected TV (CTV) and omniscreen advertising and analytics solutions, which are powered by a proprietary tech stack and built-in ACR technology. Its solutions offer insights into viewership data across broadcast, cable, over-the-top, and digital media.
Samba TV and X partnered on September 14, 2026, to provide entertainment marketers with a specialized measurement offering. This allows marketers running campaigns on X to track real-world audience actions such as movie ticket purchases and TV show streams. Previously, on September 11, 2026, Samba TV, a San Francisco-based media intelligence company that recently rebranded as Samba, signed a new lease for 18,312 square feet of office space at The Folger Coffee Co. Building at 101 Howard St. in San Francisco. Earlier, on July 30, 2026, Sony smart TV owners voluntarily dropped their proposed class action against Samba TV, which had accused the company of collecting and selling television-viewing information to third-party advertisers.
Samba TV's customers primarily consist of RTB and programmatic, advertising Services and search, social, and retail media companies. Examples of Samba TV's customers include Madhive, Snap and StackAdapt. Samba TV has commercial and technical partners like Disney Advertising Sales, Meta and TikTok. Examples of Samba TV's suppliers include AudienceXpress and Magnite.
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