Kochava, a privately owned US company founded in 2011, provides ad measurement and verification services. As of 2023, it employs approximately 170 people and reported revenues of around $25 million. The company's headquarters are located in the United States and it specializes in mobile identity and attribution.
On March 18, 2025, guidance was offered to help app developers and marketers transition away from Firebase Dynamic Links (FDL) before its deprecation on August 25, 2025. This followed Google's decision to fully deprecate FDL, requiring immediate action from companies using the service for deep linking. Separately, a case study showed that a combined Digital Out-of-Home (DOOH) and Connected TV (CTV) media strategy resulted in over 16.5 million DOOH ad impressions and successful retargeting of a significant audience segment. For those using TikTok and Kochava for campaign measurement, a recommendation was issued to migrate legacy campaigns to a new SAN integration by contacting their Kochava client success manager and TikTok account representative.
Kochava offers 2 products in the ad tech industry. Kochava's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Kochava's revenues were less than $50M in 2023. Caretta Research has split Kochava's revenue into 3 different product categories, the largest of which is display attribution and verification. For full access to Kochava's revenue breakdown subscribe to Caretta Portal.
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Kochava's customers primarily consist of broadcast television and radio, ad measurement and verification and entertainment Providers companies. Examples of Kochava's customers include NBCUniversal, Paramount Global and Spotify. Kochava has commercial and technical partners like LG Ad Solutions, Comscore and MNTN.
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