Kochava, a privately owned US company founded in 2011, provides ad measurement and verification services. Employing approximately 190 people, the company's headquarters are located in the US. In 2024, Kochava reported revenues of approximately $25 million. Its primary focus is on mobile identity and attribution.
On September 16, 2025, Kochava announced solutions to address the Firebase Dynamic Links (FDL) deprecation, ensuring continued deep linking and app engagement. The company is updating analytics and reporting to source OS versions from the Kochava SDK instead of the user agent string. Data from the first quarter of 2025 shows Google Ads properties accounted for 70% of mobile conversion attributions, an increase from 63% the previous year. Kochava's Gary Danks also advocated for marketers to utilize Marketing Mix Modelling (MMM) in 2025 to gain a comprehensive understanding of their advertising channels' effectiveness.
Kochava offers 2 products in the ad tech industry. Kochava's product portfolio comprises of ad measurement and verification and marketer and agency technology.
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Kochava's revenues were less than $50M in 2024. Caretta Research has split Kochava's revenue into 3 different product categories, the largest of which is display attribution and verification. For full access to Kochava's revenue breakdown subscribe to Caretta Portal.
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Kochava's customers primarily consist of media and TV services and entertainment Providers companies. Examples of Kochava's customers include Paramount Global, NBCUniversal and Spotify. Kochava has commercial and technical partners like MNTN, Comscore and LG Ad Solutions.
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