Kochava, a privately owned company headquartered in the US, was founded in 2011 and has approximately 190 employees. The company reported $26.0M in revenue as of 2024. Functioning as a tier 2 media tech buyer, it specializes in ad measurement and verification, operating as a mobile identity and attribution provider.
On April 15, 2026, Kochava agreed to revise its privacy practices to settle a case with the Federal Trade Commission (FTC) regarding the sale of precise geolocation data. The company committed to implementing a feature to block the sharing or use of raw location data associated with health care facilities, among other requirements. This development followed Virginia's governor signing a new law on April 13, 2026, which banned the sale of citizens’ precise geolocation data within a 1,750-foot radius, establishing a buffer to prevent data brokers from pinpointing consumer locations. Also on April 13, Kochava announced a product update, unifying its Always-On Incremental Measurement (AIM) marketing mix modeling (MMM) solution with its core last-touch and multi-touch attribution platform, which integrates last-touch attribution, MMM, and a self-serve incremental testing module into a single unified platform.
Kochava offers 2 products in the ad tech and services industry. Kochava's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Kochava's revenues were less than $50M in 2024. Caretta Research has split Kochava's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Kochava's revenue breakdown subscribe to Caretta Portal.
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Kochava's customers primarily consist of media and TV services and entertainment Providers companies. Examples of Kochava's customers include Spotify, Paramount Global and NBCUniversal. Kochava has commercial and technical partners like MNTN, LG Ad Solutions and Comscore.
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