AppScience, a privately owned US-based technology company founded in 2018 and a subsidiary of Sabio Holdings, provides ad measurement and verification services. Employing approximately 10 people, the company's primary offering is a Software as a Service (SaaS) platform for mobile and connected TV (CTV) attribution. This platform uses a non-panel-based approach and offers real-time measurement, aiming to give advertisers a comprehensive understanding of their audiences. A key component is a proprietary household graph encompassing 55 million validated people-based households. In 2023, the company's revenue was less than $10 million.
App Science was recognized for its household graph of 55 million validated people-based households, one of the largest in scale. The company noted the rise of Connected TV (CTV) and Over-The-Top (OTT) streaming over the past decade, leading to more multifaceted media consumption. App Science's proprietary Household Graph pairs CTV and mobile data to provide advertisers with deeper audience insights. A recent report from App Science revealed that Hispanic American households are bigger streamers than general market audiences, with an average of 7 apps.
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App Science offers products in the ad tech industry. App Science's product portfolio comprises of ad measurement and verification.
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App Science's revenues were less than $10M in 2023. Caretta Research has split App Science's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to App Science's revenue breakdown subscribe to Caretta Portal.
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