App Science is a Privately Owned company headquartered in the US, with Sabio Holdings as its parent company. Founded in 2018, it employs approximately 20 individuals. The company reported $1.4M in revenue as of 2024. The company specializes in ad measurement and verification, offering a non-panel based, real-time measurement, mobile and CTV attribution SAAS platform designed to offer advertisers a holistic view of audiences. This solution incorporates a proprietary household graph of 55 million validated people-based households.
App Science was recognized for its household graph of 55 million validated people-based households, one of the largest in scale. The company noted the rise of Connected TV (CTV) and Over-The-Top (OTT) streaming over the past decade, leading to more multifaceted media consumption. App Science's proprietary Household Graph pairs CTV and mobile data to provide advertisers with deeper audience insights. A recent report from App Science revealed that Hispanic American households are bigger streamers than general market audiences, with an average of 7 apps.
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App Science offers products in the ad tech and services industry. App Science's product portfolio comprises of ad measurement and verification.
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App Science's revenues were less than $10M in 2024. Caretta Research has split App Science's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to App Science's revenue breakdown subscribe to Caretta Portal.
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