App Science, a privately held technology company founded in 2018 and headquartered in the US, is a subsidiary of Sabio Holdings. With a team of 10 employees, the company specializes in ad measurement and analytics, offering a non-panel-based, real-time measurement, mobile, and CTV attribution SAAS platform. App Science's platform is designed to provide advertisers with a comprehensive view of their audiences and incorporates a proprietary household graph of 55 million validated people-based households. As of 2023, the company's annual revenue is less than $10 million.
App Science was recognized for its household graph of 55 million validated people-based households, one of the largest in scale. The company noted the rise of Connected TV (CTV) and Over-The-Top (OTT) streaming over the past decade, leading to more multifaceted media consumption. App Science's proprietary Household Graph pairs CTV and mobile data to provide advertisers with deeper audience insights. A recent report from App Science revealed that Hispanic American households are bigger streamers than general market audiences, with an average of 7 apps.
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App Science offers products in the ad tech industry. App Science's product portfolio comprises of ad measurement and verification.
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App Science's revenues were less than $10M in 2023. Caretta Research has split App Science's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to App Science's revenue breakdown subscribe to Caretta Portal.
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