ViewersLogic, a privately owned UK-based technology company founded in 2013, provides ad measurement and verification services. Employing approximately 20 people, the company specializes in collecting single-source data to analyze consumer behavior across television and online advertising campaigns. In 2023, its revenue was less than $10 million.
ViewersLogic addressed the need for real-time data in media measurement to allow brands to optimize spending efficiently. They explained the concept of Share of Voice (SOV), highlighting its importance in measuring brand visibility against competitors. The company emphasized the significance of understanding true sales uplift and other key performance indicators (KPIs) to determine the return on investment (ROI) for media channels and campaigns. Furthermore, ViewersLogic discussed the challenges of focusing solely on incremental reach, noting the importance of ensuring that incremental reach is valuable and drives results. Finally, they defined incremental sales uplift as the additional sales generated directly by a marketing campaign, focusing on attributing sales increases to specific campaign elements.
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ViewersLogic offers products in the ad tech industry. ViewersLogic's product portfolio comprises of ad measurement and verification.
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ViewersLogic's revenues were less than $10M in 2023. Caretta Research has split ViewersLogic's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to ViewersLogic's revenue breakdown subscribe to Caretta Portal.
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