ViewersLogic, a privately owned UK-based technology company founded in 2013, provides ad measurement and verification services. Employing approximately 20 people, the company specializes in collecting single-source data to analyze consumer behavior across television and online advertising campaigns. In 2023, its revenue was less than $10 million.
ViewersLogic published several articles on marketing trends. On an unspecified date, an article discussed the increasing homogeneity of advertising, noting that many brands strive for similar attributes, potentially neglecting fundamental advertising principles. Another article, also on an unspecified date, highlighted the retail media boom's impact on supermarkets, potentially hindering consumer packaged goods brand growth, and offered advice for chief marketing officers to regain customer engagement. On an unspecified date, ViewersLogic published an article arguing that current market research methods are flawed due to consumer unawareness and inaccurate self-reporting, leading to unreliable analysis. A further article, published on an unspecified date, criticized marketing attribution models, claiming they often fail to accurately reflect media spend effectiveness and hinder the measurement of advertising impact on customer acquisition. Finally, on an unspecified date, an article challenged common marketing beliefs, emphasizing the importance of using new data to determine effective channels across the buyer's journey.
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ViewersLogic offers products in the ad tech industry. ViewersLogic's product portfolio comprises of ad measurement and verification.
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ViewersLogic's revenues were less than $10M in 2023. Caretta Research has split ViewersLogic's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to ViewersLogic's revenue breakdown subscribe to Caretta Portal.
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