OzTAM is a privately owned company based in Australia. Founded in 1999, it employs approximately 30 individuals. The company functions as the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets (Sydney, Melbourne, Brisbane, Adelaide, and Perth) and nationally for subscription television. OzTAM owns and holds the copyright for the television audience data it delivers.
On March 4, 2026, OzTAM confirmed Australians continued to watch more than 41 hours of broadcast TV and broadcaster video-on-demand (BVOD) per month in the second half of 2025, according to its H2 2025 VOZ Total TV Viewing Report. The report noted BVOD's continued growth and its delivery of incremental reach across key demographics. Previously, on March 1, OzTAM’s Total TV data reinforced television’s scale for advertisers and broadcasters, showing the combined broadcast and BVOD ecosystem reached 87.2% of Australians each month—approximately 24.1 million people. This followed the February 28 release of the VOZ Total TV Viewing Report for the December 2025 half year, which also stated Australians spent over 41 hours monthly viewing Total TV, with most viewing occurring on home TV sets. OzTAM initially released the H2 2025 edition of its VOZ Total TV Viewing Report, covering June 29 to December 27, 2025, on February 26, 2026, including relevant full-year results.
OzTAM offers 3 products in the ad tech and services industry. OzTAM's product portfolio comprises of ad measurement and verification.
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OzTAM's revenues were less than $10M in 2023. Caretta Research has split OzTAM's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to OzTAM's revenue breakdown subscribe to Caretta Portal.
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