OzTAM, a privately owned company headquartered in Australia, founded in 1999 and employing approximately 30 individuals, focuses on ad measurement and verification. The company operates as the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets including Sydney, Melbourne, Brisbane, Adelaide, and Perth, and nationally for subscription television. OzTAM owns and holds the copyright for the television audience data it delivers.
OzTAM's VOZ Total TV Viewing Report revealed on August 19, 2026, that Total TV reached 86.7% of Australians each month in the first half of 2026, with BVOD climbing to nearly one in five viewing minutes. Previously, on July 13, 2026, OzTAM launched a tender for a video measurement service, adopting a modular approach that allows participants to bid for specific components or the complete end-to-end process. Independent consultancy Pure X Media supports the tender process. This follows OzTAM's invitation on July 8, 2026, for tenders for its Australian TV ratings contract, marking its first such contract tender in 25 years. Incumbent provider Nielsen is expected to be among the bidders for this Total Video Measurement contract, which OzTAM is resetting as viewing fragments across broadcast, BVOD, and streaming.
OzTAM offers 3 products in the ad tech and services industry. OzTAM's product portfolio comprises of ad measurement and verification.
Subscribe for full access to OzTAM's products in full detail
OzTAM's revenues were less than $10M in 2024. Caretta Research has split OzTAM's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to OzTAM's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to OzTAM's revenue in full detail
Subscribe for full access to OzTAM's products in full detail 
