OzTAM, a privately owned Australian company founded in 1999, provides television audience measurement (TAM) data. Employing approximately 30 people, the company's primary product is ad measurement and verification services. Its data covers Australia's five main metropolitan areas and national subscription television. OzTAM holds the copyright to its collected television audience data. In 2023, the company's revenue was less than $10 million.
OzTAM released the first edition of its bi-annual VOZ Total TV Viewing Report on an unspecified date in 2025, revealing that Australians watched over 16 billion minutes of broadcast content weekly during the first half of the year. This represented a 2.5% increase compared to the previous period. The report also indicated that 88% of Australians engaged with broadcast TV or BVOD monthly. Another OzTAM report, Streamscape, launched on June 30, 2025, provided a unified view of TV set viewing based on data from 5000 in-home streaming meters, weighted to the population using a rolling 65000-person establishment survey. OzTAM also supplies daily data on national average audience size for various shows, as part of its VOZ Total TV data.
OzTAM offers 3 products in the ad tech industry. OzTAM's product portfolio comprises of ad measurement and verification.
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OzTAM's revenues were less than $10M in 2023. Caretta Research has split OzTAM's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to OzTAM's revenue breakdown subscribe to Caretta Portal.
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