Adjust, a privately owned company headquartered in Germany, was founded in 2012 and employs approximately 500 individuals. The company reported $114.7M in revenue as of 2024. Functioning as a mobile analytics, measurement, and attribution provider, the company specializes in ad measurement and verification.
On February 26, 2026, Tripledot Studios completed the migration of over 30 live casual games, which had accumulated hundreds of millions of installs over several years, to Adjust. This migration involved integrating Tripledot's entire technical setup, including app development processes, data pipelines, and internal BI systems, with Adjust’s measurement infrastructure. Previously, on February 17, Virgin Mobile UAE implemented Adjust's robust attribution solution to boost installs and lower costs, addressing the company's need to accurately connect marketing spend across both digital and offline channels to performance and cut through fragmented reporting. Earlier, on February 10, Adjust and Google Ads conducted a joint webinar focused on advancing iOS measurement. The session explored how advertisers can address measurement challenges and utilize Google’s Integrated Conversion Measurement (ICM) solution for more comprehensive campaign insights. This followed the February 9 announcement of Adjust's ad spend measurement capabilities through SpendWorks, which features API integrations with over 40 ad networks, enabling users to retrieve granular spend data for customizable reports.
Adjust offers products in the ad tech and services industry. Adjust's product portfolio comprises of ad measurement and verification.
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Adjust's revenues were less than $250M in 2024. Caretta Research has split Adjust's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to Adjust's revenue breakdown subscribe to Caretta Portal.
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Adjust's customers primarily consist of broadcast television and radio, entertainment Providers and telecoms companies. Examples of Adjust's customers include Deutsche Telekom, Paramount Global and France Televisions. Examples of Adjust's suppliers include Criteo and Viant Technology.
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