Adjust, a privately owned German company founded in 2012, provides mobile analytics, measurement, and attribution services. As of 2024, it employs approximately 500 people and generates annual revenue of around $100 million. Its primary product focuses on ad measurement and verification within the mobile advertising ecosystem.
Adjust released a handbook on the web-to-app user journey in collaboration with Google Ads. QR codes are highlighted as an effective tool for cross-platform marketing, bridging the gap between offline and online channels. The increasing competition in user acquisition and retention within the app market is noted, with mobile marketing automation presented as a solution for scaling personalization and optimizing performance. The ANA Mileage Club App, launched in 2016, and the ANA Pocket app, launched in 2021, are mentioned as examples of apps providing services and rewards programs. Finally, the shift in growth marketing strategies is discussed, emphasizing the increasing use of AI-powered systems for real-time data analysis.
Adjust offers products in the ad tech industry. Adjust's product portfolio comprises of ad measurement and verification.
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Adjust's revenues were less than $250M in 2024. Caretta Research has split Adjust's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to Adjust's revenue breakdown subscribe to Caretta Portal.
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Adjust's customers primarily consist of broadcast television and radio, software Development and entertainment Providers companies. Examples of Adjust's customers include Paramount Global, OneFootball and France Televisions. Examples of Adjust's suppliers include Viant Technology and Criteo.
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