Adjust, a privately owned company headquartered in Germany, was founded in 2012 and employs approximately 500 people. The company reported $114.7M in revenue as of 2024. Functioning as a mobile analytics, measurement, and attribution provider, Adjust specializes in ad measurement and verification.
On September 1, 2026, Snapchat globally rolled out Unified Attribution, a measurement feature for app advertisers using AppsFlyer or Adjust, integrating Snapchat’s platform metrics and mobile measurement partner (MMP) cross-channel performance data into a single view within Snap Ads Manager. This follows Snap's August 31, 2026 announcement making Unified Attribution generally available to all app advertisers running AppsFlyer or Adjust, moving the measurement setting from beta across all markets. This campaign-level control allows the advertiser's mobile measurement partner to define a conversion.
Adjust offers products in the ad tech and services industry. Adjust's product portfolio comprises of ad measurement and verification.
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Adjust's revenues were less than $250M in 2024. Caretta Research has split Adjust's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to Adjust's revenue breakdown subscribe to Caretta Portal.
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Adjust's customers primarily consist of telecoms, entertainment Providers and broadcast television and radio companies. Examples of Adjust's customers include Paramount Skydance Corporation, France Televisions and Deutsche Telekom. Examples of Adjust's suppliers include Criteo and Viant Technology.
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