Adjust, a privately owned company headquartered in Germany, was founded in 2012 and employs approximately 500 people. The company reported $114.7M in revenue as of 2024. Functioning as a mobile analytics, measurement, and attribution provider, Adjust specializes in ad measurement and verification.
On July 17, 2026, Adjust reported that short drama app sessions in the Asia-Pacific region surged 452% year-on-year during Q1 2026, with revenue per monthly active user reaching US$1.45, an increase of 263% from 2025. This growth, highlighted in the company's "Short Drama Apps Report 2026" released earlier on July 14, indicates Asia-Pacific's emergence as a fast-growing market for bite-sized, mobile-first entertainment and a broader trend of entertainment reorganizing around consumers' spare moments. Previously, on July 2, Cansu Agaoglu, Adjust's Director for Europe, presented a four-pillar framework for measuring app growth at Business of Apps London 2026, emphasizing its necessity due to fundamental changes in the channel mix and the insufficiency of last-touch attribution alone. Earlier, on July 1, Adjust urged digital lenders to track loan approvals rather than solely app installs, noting that Filipino borrowers are increasingly using smaller, more frequent loans for everyday expenses. This recommendation was based on data from LenderLink’s Filipino Borrower Report, which showed a median loan amount of ₱5468 in Q4 2025 and total reported loan disbursements reaching ₱867 billion.
Adjust offers products in the ad tech and services industry. Adjust's product portfolio comprises of ad measurement and verification.
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Adjust's revenues were less than $250M in 2024. Caretta Research has split Adjust's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to Adjust's revenue breakdown subscribe to Caretta Portal.
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Adjust's customers primarily consist of broadcast television and radio, entertainment Providers and telecoms companies. Examples of Adjust's customers include France Televisions, Paramount Skydance Corporation and Deutsche Telekom. Examples of Adjust's suppliers include Criteo and Viant Technology.
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