Adjust is a privately owned mobile analytics, measurement, and attribution provider headquartered in Germany. Founded in 2012, the company offers a range of products and services to help businesses measure the effectiveness of their marketing campaigns and optimize their user acquisition strategies. Adjust's platform provides detailed insights into user behavior, including app downloads, installs, and in-app purchases. The company also offers fraud prevention and attribution solutions to help businesses protect their ad spend and accurately track user conversions. With over 700 employees and less than $100 million in annual revenue as of 2023, Adjust has become a leading player in the mobile analytics industry.
Adjust offers products in the ad tech industry. Adjust's product portfolio comprises of ad measurement and verification.
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Adjust's revenues were less than $100M in 2023. Caretta Research has split Adjust's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to Adjust's revenue breakdown subscribe to Caretta Portal.
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Adjust's customers primarily consist of broadcast television and radio and video business systems companies. Examples of Adjust's customers include France Télévisions, OneFootball and Paramount Global.
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