News Summary:
Adjust published its Mobile App Trends Spotlight Edition: LATAM 2026 report on April 22, 2026, analyzing app install, session, retention, and engagement data across six Latin American markets. The report, based on aggregated and anonymized data from Adjust's top 5000 apps and its full dataset between January 2024 and March 2026, revealed that finance app sessions surged 62% and installs grew 13% in 2025 within the region. Previously, on February 26, Tripledot Studios migrated over 30 live casual games, which had hundreds of millions of installs collected over several years, to Adjust, integrating its entire technical setup. Earlier, on February 17, Virgin Mobile UAE adopted Adjust's attribution solution to manage its rapid growth, seeking a robust system to connect marketing spend across digital and offline channels to performance and capture direct and assisted installs. This followed a joint webinar with Google Ads on February 10, exploring advancements in iOS measurement and how advertisers could utilize Google’s Integrated Conversion Measurement (ICM) solution for more comprehensive campaign measurement. On February 9, Adjust also detailed its ad spend measurement capabilities through SpendWorks, highlighting integrations with over 40 ad networks for granular spend data and customizable reports.
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