Adjust, a privately owned company founded in 2012 and headquartered in Germany, provides mobile analytics, measurement, and attribution services. As of 2023, the company employs approximately 700 people and generates less than $100 million in annual revenue. Its primary product offering centers on ad measurement and verification.
Ubie Inc. used Adjust's Datascape analytics tool in May 2024 to track the effectiveness of its television commercials aimed at increasing app installations. Apple announced on an unspecified date that, starting April 10, Apple Search Ads (ASA) will integrate with AdAttributionKit and SKAdNetwork, aligning with the privacy-preserving attribution framework used by third-party networks. This change will bring ASA in line with SKAdNetwork's privacy-focused attribution methods. The importance of avoiding app fatigue through mindful communication to prevent user churn was highlighted. Finally, the significance of user acquisition (UA) in the fitness app market, particularly in light of increasing competition and cost per install (CPI), was emphasized, with a focus on attracting high lifetime value (LTV) users and driving early engagement. The mobile gaming market showed signs of recovery in 2025, presenting an opportunity to focus on retention and user stickiness.
Adjust offers products in the ad tech industry. Adjust's product portfolio comprises of ad measurement and verification.
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Adjust's revenues were less than $100M in 2023. Caretta Research has split Adjust's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to Adjust's revenue breakdown subscribe to Caretta Portal.
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Adjust's customers primarily consist of broadcast television and radio, entertainment Providers and software Development companies. Examples of Adjust's customers include France Télévisions, OneFootball and Paramount Global. Adjust has suppliers like Criteo.
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