Viant Technology is a publicly owned company headquartered in the US. Founded in 1999, it employs approximately 390 individuals and reported $289.2M in revenue as of 2024. The company specializes in RTB and programmatic advertising software.

2025 Revenue

Founded

1999

Headcount

385

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

5

News Summary:

On March 5, 2026, WHOOP selected Viant Technology as its strategic ad platform, designating Viant as the DSP of Record. This partnership aims to power WHOOP's growth through household-level CTV activation, linking media exposure directly to business results and emphasizing Viant's approach to identity and contextual intelligence within the CTV sector. Previously, on February 23, 2026, Viant Technology Inc. announced that its management team would participate in upcoming investor conferences. The company positions itself as a provider of CTV and AI-powered programmatic advertising.

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Viant Technology offers 2 products in the media and telecoms services and ad tech and services industries. Viant Technology's product portfolio comprises of search, social, and retail media and RTB and programmatic.
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Viant Technology's revenues were $289.2M in 2024. Caretta Research has split Viant Technology's revenue into 2 different product categories, the largest of which is demand side platform (DSP), which represents 63% of Viant Technology's revenue.
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Viant Technology's customers primarily consist of data, targeting and identity, ad measurement and verification and broadcast television and radio companies. Examples of Viant Technology's customers include Adjust, A+E Global Media and 84.51. Viant Technology has commercial and technical partners like Acxiom, Disney Advertising Sales and AMC Networks. Examples of Viant Technology's suppliers include Adsquare, Alliant and Adobe.

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