Viant Technology

http://www.viantinc.com
https://www.linkedin.com/company/viant-technology/

Viant Technology, a publicly owned company headquartered in the United States, founded in 1999, employs approximately 390 individuals, and reported $344.2M in revenue as of 2025. Functioning as an advertising software company, it specializes in RTB and programmatic solutions.

2025 Revenue

Founded

1999

Headcount

380

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On August 30, 2026, Viant-owned television measurement company TVision introduced Ad Scoreboard 2.0, a platform that reports person-level presence, eyes-on-screen attention, and co-viewing across linear and connected television, finding that 9 of 200 daily viewing minutes constitute attentive ad time. Earlier, on August 20, Viant Technology appointed Craig Abrahams to its Board of Directors, leveraging his over 25 years of industry experience in technology, digital media, and entrepreneurship, including co-founding Caesars Interactive Entertainment, to support its ongoing digital media and technology leadership ambitions. This followed Viant Technology's Q2 2026 earnings report on August 18, which showed revenue of $104.3 million, a 34% year-over-year increase, driven by strong demand for connected television and the adoption of the company's intelligence layer. On August 17, Viant Technology Co-Founder and CEO Tim Vanderhook critiqued conventional advertising metrics, asserting during a panel discussion that an impression without an audience present is "not meaningful but simply an invoice."

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Viant Technology offers 3 products in the media and telecoms services and ad tech and services industries. Viant Technology's product portfolio comprises of RTB and programmatic, data, targeting and identity and search, social, and retail media.

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Viant Technology's revenues were $344.2M in 2025. Caretta Research has split Viant Technology's revenue into 3 different product categories, the largest of which is demand side platform (DSP), which represents 62% of Viant Technology's revenue.

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Aug

30th

2026

12:00

New Offerings, Emerging Tech, B2B Tag, New Offerings

TVision finds 9 of 200 daily viewing minutes are attentive ad time

TVision, the Viant-owned television measurement company, introduced Ad Scoreboard 2.0 on August 25, 2026, a platform that reports person-level presence, eyes-on-screen attention and co-viewing across linear and connected television for brand advertisers. The announcement rests on a single piece of arithmetic.

PPC Land

Aug

20th

2026

14:50

Management Changes, Emerging Tech, B2B Tag, Management Changes

Craig Abrahams named to Viant Technology board amid strategic leadership push

Viant Technology has announced the addition of Craig Abrahams to its Board of Directors. Abrahams brings more than 25 years of industry experience in technology, digital media, and entrepreneurship. He is recognized as a co-founder of Caesars Interactive Entertainment, where he played a pivotal role in the company's strategy and growth. Abrahams' appointment is expected to support Viant Technology's ongoing ambitions in digital media and technology leadership.`

Traders Union

Aug

18th

2026

01:24

Financial Results, Emerging Tech, Awards and Recognitions, B2B Tag, Financial Performance, Award Wins

Viant Technology Reports Strong Q2 2026 Earnings with 34% Revenue Growth

Viant Technology Reports Strong Q2 2026 Earnings with 34% Revenue GrowthWritten by Emily J. Thompson, Senior Investment AnalystSource: NASDAQ.COMUpdated: 3 hours ago0minsSource: NASDAQ.COM Significant Revenue Growth: Viant Technology reported Q2 2026 revenue of $104.3 million, a 34% year-over-year increase driven by strong demand for connected television and the adoption of the company's intelligence layer, indicating robust performance and market share gains in the advertising sector.

Intellectia (ai)

Aug

17th

2026

16:06

Emerging Tech, Financial Results, B2B Tag, Marketing and Promotional Activities, Financial Performance

Viant Technology CEO warns ad metrics lack value without audience presence

Tim Vanderhook, Co-Founder and CEO of Viant Technology, critiques conventional advertising metrics, asserting that an impression without an audience present is not meaningful but simply an invoice. Vanderhook made these remarks while joining industry leaders including Jay Altschuler of Mastercard, Yan Liu of TVisionInsights, and Pooja Midha during a panel discussion.

Traders Union

Aug

17th

2026

06:30

Capital Investment, Emerging Tech, B2B Tag, Marketing and Promotional Activities, Investments

Sprout Social Stock And 2 Digital Advertising Plays Riding The AI Video Spend Shift

AI video start up Higgsfield just pulled in $400mn at a $5.4b valuation, with annualised revenue moving from $20mn to $700mn in roughly a year, and a bigger share now coming from corporate subscriptions. That level of funding and enterprise interest can influence how brands allocate their marketing budgets.

Sahm Capital

Aug

17th

2026

06:30

Management Changes, B2B Tag, Management Changes

Viant Names Medical Device Veteran Dan Croteau Chief Executive Officer Key Executives

Viant has named Dan Croteau Chief Executive Officer and a member of its Board of Directors. Croteau, who took over on August 4, brings more than 30 years of experience across medical devices and contract manufacturing.

Key Executives

Aug

17th

2026

04:49

Capital Investment, Emerging Tech, B2B Tag, Marketing and Promotional Activities, Investments

Sprout Social Stock And 2 Digital Advertising Plays Riding The AI Video Spend Shift

Simply Wall Street

Aug

16th

2026

13:37

Emerging Tech, Financial Results, B2B Tag, Financial Performance

Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m

Viant Technology reported record second-quarter revenue of 104.3 million dollars on August 10, 2026, a 34 percent year-over-year increase that outran the top of its own guidance. Underneath the record, operating expenses of 108.1 million dollars exceeded revenue, producing an operating loss of 3.9 million dollars and a consolidated net loss of 1.8 million dollars against net income of 1.8 million dollars a year earlier.

PPC Land

Aug

13th

2026

06:30

Events, Emerging Tech, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Viant, Mastercard & TVision on Attention Economics – Beet.TV

CANNES, France – Impatience with legacy measurement is driving a broader rethink of how CTV advertising is planned, bought, and evaluated. Attention data, once a niche academic curiosity, is increasingly being positioned as the connective tissue between media and creative, between impressions delivered and outcomes actually achieved.

Beet.TV

Aug

13th

2026

06:30

Emerging Tech, B2B Tag

CTV Growth? Social, Search Are In Its Sights

Forget about linear TV being the main target by connected TV/streaming platforms in building up advertising revenue. The bigger issue is whether connected TV (CTV) platforms can get a piece of the bigger search and social-media budgets.

MediaPost

Aug

13th

2026

01:00

B2B Tag

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Viant

Aug

12th

2026

01:00

B2B Tag

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Viant

Viant Technology has commercial and technical partners like AMC Global Media, Disney Advertising Sales and Acxiom. Examples of Viant Technology's suppliers include Adsquare, Adobe and Alliant.

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Viant Technology

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Suppliers

Example Partners

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