Viant Technology, a US-based publicly owned company (Nasdaq: DSP) founded in 1999, provides advertising software specializing in real-time bidding (RTB) and programmatic advertising. As of 2024, the company employs approximately 390 people and generates annual revenue of less than $500 million.
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Viant Technology offers 2 products in the ad tech and media and telecoms services industries. Viant Technology's product portfolio comprises of RTB and programmatic and search, social, and retail media.
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Viant Technology's revenues were $289.2M in 2024. Caretta Research has split Viant Technology's revenue into 2 different product categories, the largest of which is demand side platform (DSP), which represents 63% of Viant Technology's revenue.
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Viant Technology's customers primarily consist of data, targeting and identity, broadcast television and radio and ad measurement and verification companies. Examples of Viant Technology's customers include 84.51, A+E Global Media and Adjust. Viant Technology has commercial and technical partners like Disney Advertising Sales, Acxiom and AMC Networks. Examples of Viant Technology's suppliers include Adobe, Adsquare and Alliant.
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