Viant Technology

http://www.viantinc.com
https://www.linkedin.com/company/viant-technology/

Viant Technology, a publicly owned company headquartered in the United States, founded in 1999, employs approximately 390 individuals, and reported $344.2M in revenue as of 2025. Functioning as an advertising software company, it specializes in RTB and programmatic solutions.

2025 Revenue

Founded

1999

Headcount

380

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

Viant Technology's owned television measurement company, TVision, introduced Ad Scoreboard 2.0 on August 25, 2026, a platform reporting person-level presence, eyes-on-screen attention, and co-viewing across linear and connected television for brand advertisers. This follows Viant Technology's appointment of Craig Abrahams to its Board of Directors on August 20, bringing over 25 years of experience in technology and digital media, including co-founding Caesars Interactive Entertainment, to support the company's strategic ambitions. Earlier, on August 18, Viant Technology reported Q2 2026 revenue of $104.3 million, marking a 34% year-over-year increase, driven by robust demand for connected television and the adoption of its intelligence layer. Prior to the earnings report, on August 17, Viant Technology Co-Founder and CEO Tim Vanderhook critiqued conventional advertising metrics, asserting that an impression without an audience present lacks value and is merely an invoice, during a panel discussion with other industry leaders.

Similar Companies

Subscribe for full access to Viant Technology's profile

Viant Technology offers 3 products in the media and telecoms services and ad tech and services industries. Viant Technology's product portfolio comprises of data, targeting and identity, RTB and programmatic and search, social, and retail media.

Subscribe for full access to Viant Technology's products in full detail

Viant Technology's revenues were $344.2M in 2025. Caretta Research has split Viant Technology's revenue into 3 different product categories, the largest of which is demand side platform (DSP), which represents 62% of Viant Technology's revenue.

Subscribe for full access to Viant Technology's revenue in full detail

Sep

16th

2026

01:00

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Viant

Sep

16th

2026

01:00

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Viant

Sep

14th

2026

01:00

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Viant

Sep

14th

2026

01:00

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Viant

Sep

14th

2026

01:00

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Viant

Sep

8th

2026

13:32

Emerging Tech, B2B Tag

The Performance Triangle: Better Advertising Through Alignment

By Amanda Sheplee, VP, Agency Partnerships, Viant‘ Performance might just be the most overused word in advertising. Everyone is chasing it, optimizing toward it and promising more of it, but there’s a more fundamental question the industry doesn’t ask often enough: are we all defining performance the same way? Better technology, data and optimization can only go so far.

Viant

Aug

30th

2026

12:00

New Offerings, Emerging Tech, B2B Tag, New Offerings

TVision finds 9 of 200 daily viewing minutes are attentive ad time

TVision, the Viant-owned television measurement company, introduced Ad Scoreboard 2.0 on August 25, 2026, a platform that reports person-level presence, eyes-on-screen attention and co-viewing across linear and connected television for brand advertisers. The announcement rests on a single piece of arithmetic.

PPC Land

Aug

20th

2026

14:50

Management Changes, Emerging Tech, B2B Tag, Management Changes

Craig Abrahams named to Viant Technology board amid strategic leadership push

Viant Technology has announced the addition of Craig Abrahams to its Board of Directors. Abrahams brings more than 25 years of industry experience in technology, digital media, and entrepreneurship. He is recognized as a co-founder of Caesars Interactive Entertainment, where he played a pivotal role in the company's strategy and growth. Abrahams' appointment is expected to support Viant Technology's ongoing ambitions in digital media and technology leadership.`

Traders Union

Aug

18th

2026

01:24

Financial Results, Emerging Tech, Awards and Recognitions, B2B Tag, Financial Performance, Award Wins

Viant Technology Reports Strong Q2 2026 Earnings with 34% Revenue Growth

Viant Technology Reports Strong Q2 2026 Earnings with 34% Revenue GrowthWritten by Emily J. Thompson, Senior Investment AnalystSource: NASDAQ.COMUpdated: 3 hours ago0minsSource: NASDAQ.COM Significant Revenue Growth: Viant Technology reported Q2 2026 revenue of $104.3 million, a 34% year-over-year increase driven by strong demand for connected television and the adoption of the company's intelligence layer, indicating robust performance and market share gains in the advertising sector.

Intellectia (ai)

Aug

17th

2026

16:06

Emerging Tech, Financial Results, B2B Tag, Marketing and Promotional Activities, Financial Performance

Viant Technology CEO warns ad metrics lack value without audience presence

Tim Vanderhook, Co-Founder and CEO of Viant Technology, critiques conventional advertising metrics, asserting that an impression without an audience present is not meaningful but simply an invoice. Vanderhook made these remarks while joining industry leaders including Jay Altschuler of Mastercard, Yan Liu of TVisionInsights, and Pooja Midha during a panel discussion.

Traders Union

Aug

17th

2026

06:30

Capital Investment, Emerging Tech, B2B Tag, Marketing and Promotional Activities, Investments

Sprout Social Stock And 2 Digital Advertising Plays Riding The AI Video Spend Shift

AI video start up Higgsfield just pulled in $400mn at a $5.4b valuation, with annualised revenue moving from $20mn to $700mn in roughly a year, and a bigger share now coming from corporate subscriptions. That level of funding and enterprise interest can influence how brands allocate their marketing budgets.

Sahm Capital

Aug

17th

2026

06:30

Management Changes, B2B Tag, Management Changes

Viant Names Medical Device Veteran Dan Croteau Chief Executive Officer Key Executives

Viant has named Dan Croteau Chief Executive Officer and a member of its Board of Directors. Croteau, who took over on August 4, brings more than 30 years of experience across medical devices and contract manufacturing.

Key Executives

Viant Technology has commercial and technical partners like AMC Global Media, Disney Advertising Sales and Acxiom. Examples of Viant Technology's suppliers include Alliant, Adobe and Adsquare.

Analysis

Data

Analysis

Data

Viant Technology

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Suppliers

Example Partners

Analyst insight reports