Flashtalking, a privately held company founded in 2001, is a data-driven ad server and analytics technology company headquartered in the UK. The company provides real-time bidding (RTB) and programmatic advertising solutions, enabling advertisers to target and measure their campaigns more effectively. Flashtalking was acquired by Mediaocean in 2023 and operates as a subsidiary alongside Protected Media, another Mediaocean company. As of 2023, Flashtalking employs around 280 people and generates approximately $100 million in annual revenue.
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Flashtalking offers products in the ad tech industry. Flashtalking's product portfolio comprises of RTB and programmatic and marketer and agency technology.
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Flashtalking's revenues were less than $250M in 2023. Caretta Research has split Flashtalking's revenue into 2 different product categories, the largest of which is ad servers. For full access to Flashtalking's revenue breakdown subscribe to Caretta Portal.
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