Flashtalking, a privately owned UK-based company founded in 2001, provides real-time bidding (RTB) and programmatic advertising technologies. As of 2023, it employed approximately 280 people and generated revenue of around $100 million. Flashtalking operates as a subsidiary of Mediaocean, which also owns Protected Media. The company's core business is centered on data-driven ad serving and analytics.
Innovid announced the general availability of its Social Automation solution on an unspecified date. This builds upon Rules-Based Optimisation functionality previously developed by Flashtalking. On an unspecified date, Tailwind EMEA became the exclusive regional partner for Innovid, the merged entity of Flashtalking and Innovid, across 36 markets in Southeastern Europe, the Middle East, North Africa, and the Nordics. The partnership involves the unified Innovid platform, encompassing creative personalization, ad delivery, measurement, and optimization tools across digital, social, connected TV (CTV), and linear television. A conversation between John Nardone, Flashtalking's CEO, and an unnamed individual, RICK, referenced Flashtalking's acquisition of Protected Media. The date of this acquisition is not specified. Finally, a separate source mentions that combining Innovid and Flashtalking under Mediaocean created a global independent omnichannel ad tech platform; the date of this merger is not specified.
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Flashtalking has customers like Google. Flashtalking has commercial and technical partners like LiveRamp, Viant Technology and Comcast Technology Solutions (CTS).
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