Flashtalking, a privately owned UK-based company founded in 2001, provides real-time bidding (RTB) and programmatic advertising technologies. As of 2023, it employed approximately 280 people and generated revenue of around $100 million. Flashtalking operates as a subsidiary of Mediaocean, which also owns Protected Media. The company's core business is centered on data-driven ad serving and analytics.
Mediaocean completed its acquisition of Flashtalking. On March 17, 2025, Mediaocean announced that the combined entity will operate under the Innovid name. The company also introduced a new logo and brand strategy for Innovid, reflecting expanded capabilities and emphasizing independence, intelligence, and innovation. The new brand identity signals a new era for the merged ad-tech business.
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Flashtalking offers products in the ad tech industry. Flashtalking's product portfolio comprises of marketer and agency technology and RTB and programmatic.
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Flashtalking's revenues were less than $250M in 2023. Caretta Research has split Flashtalking's revenue into 2 different product categories, the largest of which is ad servers. For full access to Flashtalking's revenue breakdown subscribe to Caretta Portal.
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