TVSquared, also known as TVSquared by Innovid, a subsidiary of Innovid, is a privately owned company headquartered in the UK. Founded in 2012, the company operates with approximately 70 employees. It functions as a developer of a cloud-based television advertising attribution platform designed to deliver same-day analytics and insights on television campaigns, enabling advertisers to measure, optimize, and improve TV campaign performance.
On June 24, 2026, Innovid partnered with Omnicom Media and Disney Advertising to reduce ad repetition in streaming, leveraging Innovid's platform for connected TV (CTV) ad serving, creative personalization, and measurement. Previously, on June 19, 2026, QKS Group named Innovid a leader in its 2026 SPARK Matrix™: AdTech Platform. This recognition specifically highlighted Innovid's AI-driven workflow engine, NIVO, for its capability to unify creative delivery, measurement, and optimization across Connected TV, digital, and social channels.
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