TVSquared, a subsidiary of Innovid, is a privately held company founded in 2012 and headquartered in the UK. With a team of approximately 70 employees, the company has developed a cloud-based television advertising attribution platform that provides advertisers with same-day analytics and insights on their television campaigns. This platform enables advertisers to measure, optimize, and improve the performance of their TV campaigns, allowing them to make data-driven decisions and maximize their advertising investments.
