AnalyticsIQ

https://analytics-iq.com/
https://www.linkedin.com/company/analyticsiq/

AnalyticsIQ, a privately owned company founded in 2007 and headquartered in the US, employs approximately 70 people. It provides marketing data and predictive analytics services, focusing on creating people-based data through a combination of cognitive psychology and data science. Its offerings consist of three core data products: PeopleCore (consumer data), BusinessCore (B2B data), and Connection+ (B2B2C linkage data). These datasets are intended to help organizations analyze individual behavior and decision-making for marketing purposes. In 2024, the company received recognition as an Inc. Best Workplaces honoree.

Revenue

Founded

2007

Headcount

Headquarters

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

Deployments

AnalyticsIQ offers 3 products in the ad tech industry. AnalyticsIQ's product portfolio comprises of data, targeting and identity.

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AnalyticsIQ's revenues were less than $25M in 2023. Caretta Research has split AnalyticsIQ's revenue into 2 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to AnalyticsIQ's revenue breakdown subscribe to Caretta Portal.

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