Tapad is a privately owned company based in the US, founded in 2010 and employing approximately 60 individuals. Functioning as a marketing technology company primarily focused on advertising services, it provides identity-driven solutions for personalization. Its core offering, The Tapad Graph, utilizes a proprietary device graph and behavioral signals to assist marketers in identifying and connecting with consumers across multiple devices. This system is designed to enable the delivery of personalized marketing communications at scale, with an emphasis on privacy.
