Tapad

Tapad, a privately owned company headquartered in the United States, operates as a subsidiary of Experian. Founded in 2010, the company employs approximately 60 individuals and specializes in data, targeting, and identity solutions. Functioning as a marketing technology company, Tapad provides identity-driven solutions for personalization. Its core offering, The Tapad Graph, utilizes a proprietary device graph and behavioral signals to help marketers identify and connect with consumers across multiple devices. This system is designed to enable the delivery of personalized marketing communications at scale, with a stated emphasis on privacy.