News Summary:
On January 27, 2026, OpenAP released content discussing the role of both first- and third-party data as essential for a successful audience identity strategy, emphasizing that the approach should not be an either/or discussion. Previously, on November 18, 2025, the company announced the addition of three new members to its Commercial team, aiming to further its mission of bringing simplicity and scale to audience-based advertising across the video landscape. Earlier, on October 7, 2025, OpenAP expanded its video scale through new partnerships, extending its streaming reach with entities such as Samsung LG Ad Solutions, Hallmark Digital, Vevo, and others, thereby streamlining advertiser access across Yahoo DSP and FreeWheel. This expansion followed OpenAP's plan, announced on April 23, 2025, to attend Cannes Lions 2025, where it intended to collaborate with partners to demonstrate the effectiveness of an audience-first approach to advertising and acknowledge progress in simplifying premium video advertising.
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