OpenAP is a privately held ad tech company headquartered in the US. Founded in 2017, it specializes in audience-based TV ad buying solutions. The company has a team of 50 employees and generated less than $10 million in revenue in 2023. OpenAP is owned by four parent companies: WBD DTC (Discovery+, HBO, Max), Fox Corporation, NBCUniversal, and Paramount Global.
Open AP, a consortium of major U.S. media companies, announced a new partnership with Interpublic Group, an ad-holding company, to enhance its efforts in identifying similar consumer audiences across different platforms. This collaboration aims to leverage new types of audience data in planning how and where commercials run. Interpublic Group also announced the sale of two of its well-known agency assets. In a separate development, the U.S. Joint Industry Committee, supported by several major TV networks, granted conditional certification to audience-measurement technologies developed by Comscore VideoAmp and iSpot, challenging Nielsen's dominance in the media industry's audience tabulation.
Open AP offers products in the ad tech industry. Open AP's product portfolio comprises of ad measurement and verification and data, targeting and identity.
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Open AP's revenues were less than $10M in 2023. Caretta Research has split Open AP's revenue into 2 different product categories, the largest of which is data management platform (DMP). For full access to Open AP's revenue breakdown subscribe to Caretta Portal.
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