OpenAP is a privately held US-based advertising technology company founded in 2017. It provides data, targeting, and identity solutions for television advertising. The company's client base includes major media companies such as Warner Bros. Discovery (including Discovery+, HBO Max), NBCUniversal, Fox Corporation, and Paramount Global. OpenAP employs approximately 50 people and, as of 2024, reported annual revenue under $10 million.
OpenAP participated in Cannes Lions 2025, showcasing an audience-first approach to advertising. New technology was announced to improve interoperability across identity solutions. Executives from media companies convened at this year's Upfronts to discuss innovations in cross-publisher and cross-platform identity and data-driven video advertising. A discussion with Digiday regarding market dynamics defining premium video in 2025 also took place. Finally, OpenAP highlighted its commercial team's contributions to helping clients reach target audiences and maximize audience-based investments.
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