Blockboard

http://www.myblockboard.com
https://www.linkedin.com/company/blockboardadsplatform/

Blockboard, a privately owned company headquartered in the United States and operating from New York City, was founded in 2019 and employs approximately 60 individuals. The company specializes in data, targeting, and identity within the programmatic advertising sector. It utilizes artificial intelligence (AI) and blockchain technology to reduce ad fraud and optimize digital campaign performance. Its platform's core function is to verify ad views on the blockchain, ensuring that advertisements are seen by real people and increasing transparency in media spending. Through its proprietary solutions, NovaKite and BlockAI, Blockboard provides tools for targeted ad placement, audience segmentation, and real-time data analysis, aiming to maximize advertisers' return on investment.

2024 Revenue

Founded

2019

Headcount

Headquarters

United States

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

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Blockboard offers 5 products in the ad tech and services industry. Blockboard's product portfolio comprises of ad measurement and verification, RTB and programmatic and data, targeting and identity.

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Blockboard's revenues were less than $25M in 2024. Caretta Research has split Blockboard's revenue into 4 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Blockboard's revenue breakdown subscribe to Caretta Portal.

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