Azerion, also known as Azerion Group N.V., a Publicly Owned company headquartered in the Netherlands, was founded in 2014, employs approximately 520 individuals, and reported $611.2M in revenue as of 2025, operating as a tier 1 media tech buyer. Specializing in consumer gaming, the company functions as a digital entertainment and media platform providing consumer apps, publishing, advertising, and game services.
On September 25, 2026, Azerion unified its publisher platform, bringing its supply-side technology and publisher monetization services under the Improve Digital brand, combining supply-side infrastructure, yield optimization, and other publishing services into one commercial relationship and technology stack. Previously, on September 23, the company announced it placed its publisher-facing supply technology and managed monetization services under the Improve Digital name, replacing previously separate offerings. The combined business is sold as self-service and fully managed products, routing publisher inventory in real time to over 50 demand-side platforms across various environments. On September 21, Azerion Group N.V. published a bond prospectus and applied for admission to trading of its bonds on Nasdaq Stockholm, with admission expected around September 28. Earlier that day, the company announced it successfully placed a EUR 225 million senior secured callable bond under a EUR 350 million framework, carrying a floating interest of three-month EURIBOR plus 5.5 percent and a four-year tenor, following approval to list it on Nasdaq Stockholm. This followed Azerion's GameDistribution unit launching a Portuguese-language casual games section within Correio's website on September 17, marking its first white-label deployment and entry into Brazil, where Correio's website draws 15.7 million monthly visits.
Azerion offers 7 products in the ad tech and services and media tech industries. Azerion's product portfolio comprises of RTB and programmatic, sports tech and data, targeting and identity.
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Azerion's revenues were $611.2M in 2025. Caretta Research has split Azerion's revenue into 4 different product categories, the largest of which is data clean rooms, identity resolution and audience activation, which represents 41% of Azerion's revenue.
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