Azerion, also known as Azerion Group N.V., a Publicly Owned company headquartered in the Netherlands, was founded in 2014, employs approximately 520 individuals, and reported $611.2M in revenue as of 2025, operating as a tier 1 media tech buyer. Specializing in consumer gaming, the company functions as a digital entertainment and media platform providing consumer apps, publishing, advertising, and game services.

2025 Revenue

Founded

2014

Headcount

873

Headquarters

Netherlands

Primary Segment

Data, targeting and identity

Ownership

Publicly Owned

Deployments

6

News Summary:

On September 25, 2026, Azerion unified its publisher platform, bringing its supply-side technology and publisher monetization services under the Improve Digital brand, combining supply-side infrastructure, yield optimization, and other publishing services into one commercial relationship and technology stack. Previously, on September 23, the company announced it placed its publisher-facing supply technology and managed monetization services under the Improve Digital name, replacing previously separate offerings. The combined business is sold as self-service and fully managed products, routing publisher inventory in real time to over 50 demand-side platforms across various environments. On September 21, Azerion Group N.V. published a bond prospectus and applied for admission to trading of its bonds on Nasdaq Stockholm, with admission expected around September 28. Earlier that day, the company announced it successfully placed a EUR 225 million senior secured callable bond under a EUR 350 million framework, carrying a floating interest of three-month EURIBOR plus 5.5 percent and a four-year tenor, following approval to list it on Nasdaq Stockholm. This followed Azerion's GameDistribution unit launching a Portuguese-language casual games section within Correio's website on September 17, marking its first white-label deployment and entry into Brazil, where Correio's website draws 15.7 million monthly visits.

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Azerion offers 7 products in the ad tech and services and media tech industries. Azerion's product portfolio comprises of RTB and programmatic, sports tech and data, targeting and identity.
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Azerion's revenues were $611.2M in 2025. Caretta Research has split Azerion's revenue into 4 different product categories, the largest of which is data clean rooms, identity resolution and audience activation, which represents 41% of Azerion's revenue.
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Azerion has commercial and technical partners like Shopify, Two Circles and Stats Perform. Azerion has suppliers like Foxxum.

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