InfoSum, a privately owned company headquartered in the UK, was founded in 2016 and employs approximately 100 individuals, reporting $6.7M in revenue as of 2025. The company operates as a global ad tech firm specializing in data collaboration solutions and secure data clean room infrastructure for advertising, focusing on data, targeting, and identity as its main product. Its patented Safe Audience Transfer facilitates the non-movement of data, establishing a protected, connected, and accessible data collaboration network. This enables businesses to utilize their first-party data securely at scale. InfoSum maintains a presence in the US, UK, and CE, with offices across Europe and North America.
On September 9, 2026, InfoSum's decentralized technology facilitated a privacy-first audience strategy for Lenovo and ITV. This collaboration connected Lenovo’s first-party data with ITV’s audience data without raw data sharing, creating a relevant seed audience for lookalike modeling and delivering a 9% sales uplift for Lenovo.
InfoSum's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of InfoSum's customers include DirecTV, Channel 4 and ITV. InfoSum has partners like Google.
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