InfoSum, a privately owned company headquartered in the UK, was founded in 2016 and employs approximately 100 individuals, focusing on software development. The company specializes in data collaboration solutions and secure data clean room infrastructure for advertising. Its patented Safe Audience Transfer technology facilitates a protected, connected, and accessible data collaboration network, enabling global businesses to utilize their first-party data securely and at scale.
On April 13, 2026, WPP's Lauren Wetzel stated that connected intelligence, rather than larger data pools, will drive the next phase of brand growth. This follows WPP Chief Executive Officer Cindy Rose's strong endorsement of InfoSum on April 8, positioning the company at the core of WPP’s strategy for a privacy-first, AI-powered marketing ecosystem and underscoring data collaboration's importance. Previously, on April 7, WPP emphasized that its pioneering agentic marketing platform, WPP Open, aims to achieve growth by connecting the right intelligence. Also on April 7, Richard Knott, InfoSum's SVP APAC, noted the growing industry comprehension of data clean rooms and their significance, reflecting on his nearly four years educating the market on their value.
InfoSum offers 3 products in the ad tech and services industry. InfoSum's product portfolio comprises of data, targeting and identity.
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InfoSum's revenues were less than $25M in 2023. Caretta Research has split InfoSum's revenue into 2 different product categories, the largest of which is data management platform (DMP). For full access to InfoSum's revenue breakdown subscribe to Caretta Portal.
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InfoSum's customers primarily consist of media and TV services, technology, Information and Media and broadcast television and radio companies. Examples of InfoSum's customers include ITV, DirecTV and News Corp Australia. InfoSum has partners like Google.
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