InfoSum, a privately owned data, targeting, and identity company founded in 2016, specializes in providing data collaboration solutions and secure data clean room infrastructure for the advertising industry. Headquartered in the UK, with offices in Europe and North America, the company employs approximately 100 people. Its patented technology, Safe Audience Transfer, allows for data collaboration without the direct transfer of data. In 2023, InfoSum's revenue was less than $25 million.
InfoSum's SVP of Marketing & Communications, Ben Cicchetti, participated in a discussion with Heineken's Global Media & Data Director, Olya Dyachuk, on a podcast called Identity Architects. The discussion covered collaboration, Heineken's diversity, equity, and inclusion campaigns, market evolution, and artificial intelligence. Separately, InfoSum's CEO, Lauren Wetzel, and GroupM North America's COO, JiYoung Kim, held a fireside chat exploring how media agencies utilize data collaboration for advertising campaigns while maintaining consumer privacy and data security. The discussion highlighted the use of InfoSum's data collaboration platform for advanced analytics, planning, activation, and measurement.
InfoSum's customers primarily consist of broadcast television and radio and pay TV services companies. Examples of InfoSum's customers include News Corp Australia, DirecTV and ITV. InfoSum has partners like Google.
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