InfoSum

https://www.infosum.com/
https://www.linkedin.com/company/infosumhq/

InfoSum is a privately owned ad tech company founded in 2016 and headquartered in the UK. The company specializes in data collaboration solutions and secure data clean room infrastructure for advertising. InfoSum's patented Safe Audience Transfer technology ensures that data remains secure and private during collaboration, enabling businesses to safely use their first-party data at scale to deliver better customer experiences. The company has offices in the US, UK, and Central Europe, with a total headcount of approximately 100 employees.

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2016

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Software Development

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Privately Owned

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InfoSum offers products in the ad tech industry. InfoSum's product portfolio comprises of data, targeting and identity.

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Dec

12th

2024

00:57

Paul Wright, Uber Advertising

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Paul Wright, Head of International, Uber Advertising at Uber, to discuss Uber’s advertising business, consumer privacy, commerce media, diversity, and more.

Infosum

Dec

3rd

2024

18:30

How sports teams and leagues can dominate the field with data collaboration

Sports, as ever, is on fire. The figures behind current growth are staggering for an industry as longstanding and established as sports. The global industry is projected to grow from $506.93 billion in 2024 to just under $630 billion in 2028.

Infosum

Dec

2nd

2024

23:26

Partnerships and Alliances

Macca’s & OMD NZ Smarten Up With Infosum Clean Room Solution

McDonald’s and OMD New Zealand are leading the way for responsible data-led media, becoming the first advertiser in New Zealand to fully implement InfoSum’s data cleanroom solution. Following a successful test in 2023, McDonald’s and OMD are officially the first to fully activate the McDonald’s data sets across all currently active publishers within InfoSum’s privacy-safe data cleanroom technology.

B&T

Nov

27th

2024

12:09

Alice Anson, Nectar360

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Alice Anson, Director of Digital Media at Nectar360, to discuss retail media, customer loyalty, the value exchange, data privacy, and more.

Infosum

Nov

21st

2024

03:35

ESG

InfoSum Data Collaboration Platform Demo

Discover how the InfoSum Data Clean Room empowers seamless, privacy-first data collaboration through an intuitive, marketer-friendly interface.

Infosum

Nov

19th

2024

18:30

As middleware falters, direct collaboration becomes critical

If you remember the early days of digital advertising, you know that the adtech ecosystem wasn't always this complicated. Twenty years ago, buyers and sellers weren't hopelessly trying to avoid one another. Deals were made directly between advertisers and publishers, not through layers upon layers of programmatic middleware prioritizing scale over quality connections and efficiency over effectiveness.

Infosum

Nov

18th

2024

18:30

ESG

Richard Knott on media agencies adopting data clean rooms

By Richard Knott, SVP APAC at Infosum Media agencies have long played a pivotal role in the advertising industry. Acting as essential intermediaries between advertisers and media owners, their expertise is in navigating the complex landscape of media channels to maximise the impact of advertising investments.

Mediaweek

Nov

13th

2024

21:46

Jesh Sukhwani, Lenovo

In the latest episode of Identity Architects, InfoSum's CEO Lauren Wetzel, sits down with Jesh Sukhwani, Global Director - Media Center of Excellence, Lenovo, to discuss data collaboration, data privacy, first-party data, Lenovo’s privacy-first strategy, and more.

Infosum

Nov

11th

2024

18:30

ESG

Breaking the Progress Paradox

The cookie hangover The ethics of advertising has entered a new era. Cookies are on their last leg and digital marketing companies have congregated around the need to move advertising forward, prioritizing trust and transparency, privacy and security alongside scale, relevance, and performance.

Infosum

Nov

11th

2024

12:04

Partnerships and Alliances

CES 2025

Data Collaboration PlatformUnlock advanced analytics, planning, activation and measurement, powered by secure first-party data collaboration.

Infosum

Nov

11th

2024

12:04

Events

Meet InfoSum at IAPP ANZ Summit 2024

Social and political attitudes towards privacy and the role of business are evolving rapidly. In the face of these changes, many are developing and marketing new digital solutions that involve privacy-enhancing technologies to keep pace. One of the most promising is the use of trusted execution environments, which offer both the benefits of leveraging large data sets without the need to share user information amongst different companies or risk the data’s use outside of the context in which it was collected.

Infosum

Nov

6th

2024

11:36

Webinar: Harnessing the power of retail media with data clean rooms

Forecast to be a $6bn industry by 2025 and tipped as the third digital advertising revolution, retail media is one of the hottest opportunities of the year. However, the industry has just scratched the surface of this enormous opportunity.

Infosum

InfoSum's customers primarily consist of broadcast television and radio and pay TV services companies. Examples of InfoSum's customers include News Corp Australia, DirecTV and ITV. InfoSum has partners like Google.

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