InfoSum, a privately owned data, targeting, and identity company founded in 2016, specializes in providing data collaboration solutions and secure data clean room infrastructure for the advertising industry. Headquartered in the UK, with offices in Europe and North America, the company employs approximately 100 people. Its patented technology, Safe Audience Transfer, allows for data collaboration without the direct transfer of data. In 2023, InfoSum's revenue was less than $25 million.
On August 20, 2025, InfoSum announced that Nielsen Marketing Cloud data became available on its secure collaboration platform. This platform now hosts trusted Nielsen Marketing Cloud datasets across the U.S., UK, and Canada, to improve first-party data insights. InfoSum's SVP of Marketing & Communications, Ben Cicchetti, participated in two discussions on the Identity Architects podcast. One discussion, with Victoria Bruce of Carwow, covered the automotive market, commerce, media, and data collaboration. Another discussion, with Giovanni Gardelli of Yahoo, focused on safe data collaboration, transparency, and the measurement landscape.
InfoSum offers 3 products in the ad tech industry. InfoSum's product portfolio comprises of data, targeting and identity.
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InfoSum's revenues were less than $25M in 2023. Caretta Research has split InfoSum's revenue into 2 different product categories, the largest of which is data management platform (DMP). For full access to InfoSum's revenue breakdown subscribe to Caretta Portal.
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InfoSum's customers primarily consist of broadcast television and radio and media and TV services companies. Examples of InfoSum's customers include News Corp Australia, DirecTV and ITV. InfoSum has partners like Google.
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