InfoSum, a privately owned company headquartered in the UK, was founded in 2016 and employs approximately 100 individuals, focusing on software development. The company specializes in data collaboration solutions and secure data clean room infrastructure for advertising. Its patented Safe Audience Transfer technology facilitates a protected, connected, and accessible data collaboration network, enabling global businesses to utilize their first-party data securely and at scale.
On March 10, 2026, discussions highlighted how marketing data clean rooms facilitate privacy-safe audience collaboration and measurement, particularly for consumer packaged goods companies seeking to understand ad impact on in-store purchases at national grocery chains without directly sharing raw customer data. Previously, on March 3, the accelerating adoption of AI in the advertising industry was a key topic, with emphasis placed on data as the critical differentiator for competitive advantage, stressing that AI model performance relies on the quality, depth, and variety of its inputs. Earlier, on February 3, 2026, the focus was on how brands could leverage data collaboration and AI for the upcoming 2026 World Cup, anticipating six billion viewers and identifying opportunities to engage fans beyond traditional live television. This followed industry leaders in data cybersecurity and artificial intelligence urging organizations on February 2, 2026, to treat data privacy as a strategic imperative rather than just a compliance exercise, aligning with the focus of Data Privacy Day and Data Privacy Week on controlling and protecting personal information.
InfoSum offers 3 products in the ad tech and services industry. InfoSum's product portfolio comprises of data, targeting and identity.
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InfoSum's revenues were less than $25M in 2023. Caretta Research has split InfoSum's revenue into 2 different product categories, the largest of which is data management platform (DMP). For full access to InfoSum's revenue breakdown subscribe to Caretta Portal.
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InfoSum's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of InfoSum's customers include ITV, DirecTV and News Corp Australia. InfoSum has partners like Google.
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