Omnicom Media Group

http://www.omnicommediagroup.com
https://www.linkedin.com/company/omnicom-media-group_2/

Omnicom Media Group, a privately owned company headquartered in the US, is a global media and marketing entity. It operates as a part of Omnicom and includes subsidiaries such as Accuen, TRANSACT, Annalect, PHD, Hearts & Science, and OMD. Founded in 2000, the company employs approximately 3,850 individuals. Functioning as a comprehensive provider of advertising services, Omnicom Media Group specializes in delivering media planning, buying, and digital marketing services to clients globally.

Revenue

Founded

2000

Headcount

3,845

Headquarters

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

Omnicom Media is strengthening its position in Thailand's rapidly transforming media landscape as of April 24, 2026, aiming to help brands navigate complexity driven by artificial intelligence and evolving consumer behaviors. Previously, on April 21, Omnicom Media Intelligence released new research that warns of "negative reach," arguing that the advertising metric of frequency is often misunderstood and mismanaged within fragmented media environments. Earlier, on April 20, Omnicom Media New Zealand launched CREO, an influencer marketing capability designed to redefine how brands plan, execute, and measure creator-led campaigns. That same day, Omnicom Media agencies received 102 shortlists at the 2026 Festival of Media Global Awards, with OMD garnering 35, Initiative 24, PHD 23, UM 14, and other Omnicom Media agencies six entries. This follows Omnicom Media winning IBM’s global media account on April 16, expanding its relationship with IBM from EMEA to also cover the Americas, APAC, and Japan, building on other 2026 new business wins including Dyson.

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Omnicom Media Group offers products in the ad tech and services industry. Omnicom Media Group's product portfolio comprises of advertising, marketing, media agencies.

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May

4th

2026

06:38

Management Changes, B2B Tag

Anthony Palathingal joins Omnicom Media as General Manager

Anthony Palathingal has joined Omnicom Media as General Manager, marking a new chapter after an eight-year tenure with WPP Media, where he held multiple leadership roles across its agency network. Announcing the move on LinkedIn, Palathingal reflected on his journey, calling it an “incredible 8-year” stint that shaped him both professionally and personally.

Social Samosa

May

1st

2026

15:49

Management Changes, B2B Tag

Omnicom Media names Anthony Palathingal as General Manager

Omnicom Media has appointed Anthony Palathingal, a former WPP Media executive, as General Manager. The development was shared by Palathingal through a LinkedIn post. "After an incredible 8-year journey with WPP Media, it's time to turn the page and begin a new chapter.

Pitch India

Apr

30th

2026

18:30

Management Changes, B2B Tag

Omnicom Media appoints Anthony Palathingal as General Manager

Omnicom Media has appointed Anthony Palathingal, a former WPP Media executive, as General Manager. The news has been shared by Palathingal in a LinkedIn post. “After an incredible 8-year journey with WPP Media, it’s time to turn the page and begin a new chapter.■

Exchange4media

Apr

30th

2026

07:26

Upfronts 2026: Why Accountability is Top of Mind for Agencies

For its 2026 Upfronts curtain-raiser, The Current asked six agency investment leads about their top priorities ahead of the network presentations. The negotiators said this upfront cycle marks a turning point as streaming matures into a must-buy channel, driven largely by the migration of live sports and an explosion of diverse content—from premium sports rights to creators and free ad-supported platforms.

Omnicommedia

Apr

29th

2026

18:30

New Offerings, Artificial Intelligence

Omnicom’s Creo Unveils Agentic AI Tool for Brand-Influencer Content Compliance

Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet brand standards before it goes live. First reported by Adweek, the solution marks a significant step forward in automating one of the most time-consuming parts of influencer marketing: content vetting and compliance.

Hello Partner

Apr

28th

2026

18:30

B2B Tag

Trusted Voices and Smart Creative Redefine Audios Role in Driving Brand Outcomes

New study from Omnicom Media Intelligence and iHeartMedia outlines how evolving audio formats deliver measurable full-funnel impact NEW YORK, NY (April 28, 2026) - A new Partner Intelligence study from Omnicom Media Intelligence - the research arm of global media management group Omnicom Media - and iHeartMedia finds that audio advertising is delivering measurable gains across awareness, trust, and conversion as innovations in format and creative are accelerating consumer action and deepening engagement.

PressReleasePoint

Apr

28th

2026

05:58

B2B Tag

Trusted Voices and Smart Creative Redefine Audio’s Role in Driving Brand Outcomes

New Partner Intelligence study from Omnicom Media Intelligence and iHeartMedia outlines how evolving audio formats deliver measurable full-funnel impact. NEW YORK, NY (April 28, 2026) – A new Partner Intelligence study from Omnicom Media Intelligence – the research arm of global media management group Omnicom Media – and iHeartMedia finds that audio advertising is delivering measurable gains across awareness, trust, and conversion as innovations in format and creative are accelerating consumer action and deepening engagement.

Omnicommedia

Apr

28th

2026

03:56

New Offerings, Artificial Intelligence

Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Standards

As reported by Adweek, Omnicom Media Group’s influencer arm Creo has introduced a new agentic AI tool designed to automatically identify and fix brand-suitability issues in creator content before it goes live. Built on Google’s GeminiVeo and Nano Banana models, the tool can quickly adjust elements that don’t meet brand standards—such as unsafe scenarios, unintended competitor visibility, or minor deviations from a creative brief—without requiring costly reshoots.

Omnicommedia

Apr

28th

2026

03:30

Emerging Tech, B2B Tag

Trusted Voices and Smart Creative Redefine Audio’s Role in Driving Brand Outcomes

NEW YORK--(BUSINESS WIRE)--Apr 28, 2026-- A new Partner Intelligence study from Omnicom Media Intelligence - the research arm of global media management group Omnicom Media - and iHeartMedia finds that audio advertising is delivering measurable gains across awareness, trust, and conversion as innovations in format and creative are accelerating consumer action and deepening engagement.

Associated Press

Apr

28th

2026

01:30

Emerging Tech, B2B Tag

Upfronts 2026: Why accountability is top of mind for agencies

Agency leaders are spilling their top priorities for this upfront cycle ahead of network presentations next month. Six agency investment leads told The Current that increased optimism for streaming, marked by live sports’ migration to the space, as well as the push for closed-loop measurement, are defining this year’s upfront negotiations.

Thecurrent

Apr

27th

2026

18:30

B2B Tag

iHeartMedia, Omnicom Study Shows Audio Ads Drive Major Lift Across Every Key Brand Metric

A new study from iHeartMedia and Omnicom Media Group delivers a clear message to advertisers. Audio isn’t background noise — it’s a performance engine. The study, titled Turning Volume into Value, tested five ad formats across 3,521 U.S. listeners aged 18 and older.

Barrett Media

Apr

27th

2026

18:30

Partnerships and Alliances, New Offerings, Artificial Intelligence

Time Creator Content Editing, Reducing Costs and Time

New agentic tool from Omnicom Media's influencer marketing arm leverages Google's advanced models, including GeminiVeo and Nano Banana, to add post-production editing to Creo's suite of AI-powered creator discovery, briefing and vetting tools NEW YORK , April 28, 2026 /PRNewswire/ -- Creo, the influencer marketing arm of Omnicom Media announced a collaboration with Google Cloud to transform the content creator lifecycle.

IT News Online

Omnicom Media Group has commercial and technical partners like Criteo and InfoSum. Examples of Omnicom Media Group's suppliers include PubMatic, Magnite and Xandr.