Omnicom Media Group, a privately owned company headquartered in the US, is a global media and marketing entity. It operates as a part of Omnicom and includes subsidiaries such as Accuen, TRANSACT, Annalect, PHD, Hearts & Science, and OMD. Founded in 2000, the company employs approximately 3,850 individuals. Functioning as a comprehensive provider of advertising services, Omnicom Media Group specializes in delivering media planning, buying, and digital marketing services to clients globally.
On March 12, 2026, Omnicom Media Group appointed Bradley Rogers as Chief Executive Officer of OMD USA, with his tenure set to begin on March 23. Rogers brings over 25 years of marketing and business leadership experience, having previously served as CEO of digital marketing company Red Ventures and Global President and Chief Operating Officer of MRM, a McCann unit. He succeeds Chrissie Hanson, who is returning to Dentsu's Carat as NA CEO and Global Brand President. Earlier on March 12, consumer technology company Dyson selected Omnicom Media Group to manage its global media planning and buying account. This decision followed a competitive pitch overseen by Ebiquity, which saw Omnicom Media compete against WPP and Publicis Groupe for the $500 million global account. Previously, IPG Mediabrands agency UM held the account in Australia and is expected to continue working with Dyson under the Omnicom banner, following Omnicom's acquisition of IPG Mediabrands last year, as reported on March 11.
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Omnicom Media Group offers products in the ad tech and services industry. Omnicom Media Group's product portfolio comprises of advertising, marketing, media agencies.
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Omnicom Media Group has commercial and technical partners like Criteo and InfoSum. Examples of Omnicom Media Group's suppliers include Magnite, PubMatic and Xandr.
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