Omnicom Media Group is a privately owned advertising services company founded in 2000. Headquartered in the US, it employs approximately 3850 people. The company provides a range of media and marketing services globally, including media planning, buying, and digital marketing to its clients.
On October 5, 2023, Omnicom Media Group's India chief expressed frustration over a competitor attempting to acquire a client by undercutting prices. This occurred shortly after global advertising agencies and broadcasters formed undisclosed agreements regarding advertising rates in India. Later, Omnicom Media Group announced eight new partnerships designed to leverage live content, conversations, and commerce to boost brand growth. This announcement, detailed in a Digiday report following a four-day Cannes series, included first-to-market access to a YouTube solution for creating live-specific brand strategies. Additionally, OMD, an Omnicom Media Group agency, received recognition as Media Network of the Year, while sister agency PHD secured third place. A separate report detailed the October 5, 2023 incident in New Delhi.
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Omnicom Media Group has commercial and technical partners like Criteo and InfoSum. Examples of Omnicom Media Group's suppliers include PubMatic, Xandr and Magnite.
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