News Summary:
OMD, an Omnicom Media agency, partnered with Sony Pictures on July 30, 2026, to transform Singapore into a promotional playground for the release of "Spider-Man: Brand New Day." Also on July 30, Omnicom Media agency UM mobilized its APAC teams for Impact Day 2026, extending community initiatives across ten Asia-Pacific markets throughout July and beyond, following its Global Impact Day on July 9. Previously, on July 29, Qantas Group expanded its partnership with Omnicom Media Group’s OMD, appointing the agency to manage media strategy, planning, and buying for Qantas and Jetstar across seven Asian markets: Singapore, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan, and Japan, following a competitive review. Earlier on July 29, a new report from the Research Company Evaluating the Media Industry (RECMA) recognized Omnicom Media as the leading media management network by billings and industry share, with OMD topping agency rankings at $35.1 billion in billings and a 10% share, a position reinforced after the integration of Omnicom and IPG's media operations in November 2025.
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