Omnicom Media Group, a privately owned company headquartered in the US, is a global media and marketing entity. It operates as a part of Omnicom and includes subsidiaries such as Accuen, TRANSACT, Annalect, PHD, Hearts & Science, and OMD. Founded in 2000, the company employs approximately 3,850 individuals. Functioning as a comprehensive provider of advertising services, Omnicom Media Group specializes in delivering media planning, buying, and digital marketing services to clients globally.
On September 4, 2026, PepsiCo confirmed it shifted its global media account from Omnicom Media to Publicis, a media assignment estimated at $1.9 billion annually, including $780 million in North America. This development followed Omnicom Media's appointment of David McCallen as chief strategy officer for Asia Pacific on September 3, 2026. McCallen, effective immediately, will oversee regional strategy work, adapt Omnicom Media’s global framework with local markets, and support the development of strategy teams across APAC as the network strengthens strategy as a core discipline within its global operating model.
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Omnicom Media Group offers products in the ad tech and services industry. Omnicom Media Group's product portfolio comprises of advertising, marketing, media agencies.
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Omnicom Media Group has commercial and technical partners like Criteo and InfoSum. Examples of Omnicom Media Group's suppliers include PubMatic, VideoAmp and Magnite.
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