Wieden + Kennedy

Wieden + Kennedy

http://www.wk.com
https://www.linkedin.com/company/wieden---kennedy/

Wieden+Kennedy is a privately owned advertising agency founded in 1982 and headquartered in Portland, Oregon. The company employs approximately 1950 people across its offices in Portland, New York, Amsterdam, Tokyo, London, Delhi, Shanghai, and São Paulo. Its primary business is providing advertising services.

Revenue

Founded

1982

Headcount

1,950

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

Wieden+Kennedy Portland collaborated with RSA Films on the ‘Underfreshtimated’ project, a campaign featuring humor, football, and a Barcelona setting. In 2022, Wieden+Kennedy India appointed Santosh Padhi as chief creative officer. Padhi later left to establish an independent advertising agency, Into Creative. Bronwen Hemming, Finance Director of Wieden+Kennedy London, was replaced by Karla Smith as IPA Honorary Treasurer. Wieden+Kennedy also partnered with Hiroshi Shimizu on Major League Baseball's "Heroes of the Game" campaign, a 2025 brand initiative integrating anime and live-action elements.

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Apr

11th

2025

06:44

Caretta Research_Monitor Company

MAA Ad of the Week: Wieden+Kennedy London for Malibu

Malibu isn’t a bright pink drink but it should be – brash and a bit naff – so who better to trumpet its benefits than Brian Cox in a revolting pink suit? Cox is everywhere in adland these days, thanks to his success in ‘Succession,’ and this, from Wieden+Kennedy London, is one of his better efforts – inviting us to “clock off” from a process-driven world with a foaming tumbler of the coconut liqueur.

More About Advertising

Apr

10th

2025

00:09

Beyonce's Cecred Offers 'A Deeper Understanding Of Hair'

by Tanya Gazdik , 96 minutes ago Cécred, the hair care brand founded by Beyoncé Knowles-Carter, is launching its first brand campaign from Wieden+Kennedy. “The campaign revolves around a documentary-style film that details the hair care experiences of six real women and ends with the tagline, ‘A Deeper Understanding of Hair,’ that refers to both personal connections to hair and the company’s technical prowess,” according to Marketing Dive.

Apr

9th

2025

18:30

Marriott Unveils New Ad Campaign: 'Travel Shapes Us'

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself. Marriott International is launching its first wave of ads from a major marketing overhaul that began a year ago when it hired the agency Wieden+Kennedy New York to reimagine its advertising for its loyalty program.

Apr

9th

2025

04:41

Partnerships and Alliances

Beyoncé's Cécred unearths the deep roots of hair and self-love

Cécred, the hair care brand founded by global superstar Beyoncé Knowles-Carter, has launched a campaign highlighting the hair care experiences of six unique individuals. Created in partnership with creative company Wieden+Kennedy, the campaign provides an honest portal of the realities of haircare, going beyond the technical to explore the emotional, raw moments that comprise this shared global human experience.

Marketing-Interactive

Apr

7th

2025

13:59

Marriott Bonvoy Says the Best Souvenir Is You in New Global Campaign from W+K

Key Takeaways Marriott Bonvoy's new campaign redefines souvenirs as memories and self-growth. as memories and self-growth. Created with Wieden+Kennedy New York , the cinematic series captures how travel leaves a lasting mark, focusing on customer experiences to build brand loyalty.

Apr

7th

2025

08:44

Events, Caretta Research_Monitor Company

Beyoncé rolls out first Cécred campaign with Wieden+Kennedy

Cécred is running its first brand campaign. (Cécred)

Apr

3rd

2025

09:30

Watch Marriott Bonvoy’s first campaign from Wieden+Kennedy

She added that following pandemic lockdowns, consumers have been prioritizing travel spending and experiences, such as going overseas to see a Taylor Swift concert. Marriott has also been investing in such experiences—it offered Bonvoy loyalty members a chance to get concert tickets to Swift’s Eras Tour last year, and this week promoted a similar offering for Beyoncé’s Cowboy Carter Tour.

Apr

1st

2025

18:30

Old Spice Says Goodbye to Winter and Hello to Spring with a Fresh Start Campaign

A Perfect Blend of Creativity and Local Expertise This campaign is a celebration of everything that makes spring feel just around the corner. Directed by the talented Marie Schuller from RSA Films, with the brilliant minds at Wieden+Kennedy Portland, the ‘Underfreshtimated’ project came to life with an infusion of humour, football, and plenty of freshness, all set against the stunning backdrop of Barcelona.

Little Black Book

Mar

27th

2025

10:39

New Offerings, Baseball

MLB Stars Become Anime Protagonists in New Campaign

Key Takeaways MLB launches "Heroes of the Game," transforming top players into anime characters for its 2025 brand campaign. Wieden+Kennedy and Hiroshi Shimizu bring the vision to life, blending live action with hand-drawn animation. By integrating anime into its marketing, MLB is positioning itself to capture a larger international audience, particularly in Japan.

Mar

26th

2025

18:30

Management Changes, Caretta Research_Monitor Company

IPA announces 2025 Council election results

Karen Martin, Chief Executive of BBH London, was formally elected as IPA President at a Special Meeting of the IPA Council. Karen succeeds Josh Krichefski in the role. Karla Smith, CFO of Ogilvy UK, was elected as IPA Honorary Treasurer, replacing Bronwen Hemming, Finance Director of Wieden+Kennedy London, while Jamie Elliott, CEO of The Gate London, was re-elected as IPA Honorary Secretary.

Mar

25th

2025

08:03

Management Changes

Paddy’s new bet: Another indie shop in a crowded market

Advertising professional Santosh Padhi—better known as Paddy in the industry—is back with an independent venture. After co-founding Taproot with Agnello Dias in 2009 and leading Wieden+Kennedy (W+K) India as chief creative officer (CCO) in 2022, he has now launched ‘Into Creative’, an independent advertising agency.

Mar

13th

2025

09:00

Caretta Research_Monitor Company

Wieden+Kennedy’s Karl Lieberman on the state of creativity in 2025

What excites you most about how creativity is evolving in advertising today? Dan [Wieden] had this notion that great advertising should be like a conversation between two people—a brand and a consumer—and how that one-to-one conversation needed to be personal and interesting enough that other people would actually want to listen in on it.

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Technology and the sports experience

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