Effectv, a privately owned advertising services company founded in 2003, is a subsidiary of Xfinity. Headquartered in the US, it employs approximately 2100 people. The company's primary business is providing multi-screen marketing solutions to local, regional, and national advertisers.
Effectv and Clarivoy announced a partnership to provide automotive advertisers with multiscreen TV attribution, aiming for a Q2 launch. Research indicates that news programming offers a trusted advertising environment. Live sports viewership is high, with approximately 88% of Comcast households watching an average of 23 hours monthly. The Super Bowl, a highly watched event, offers premium advertising opportunities. A company restructure involving Effectv FreeWheel and Comcast Advertising resulted in over 200 job losses; the restructured entity will likely be named Comcast Advertising.
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